Maybe we have it backwards. It seems like the richest people don’t really spend their money the way we would.
SLUMS is the streetwear brand pushing the next generation to live different
SLUMS represents the next generation of creators who understand one thing: there’s more to life.
Meet WAFFLESNCREAM, the first skate crew coming out of Nigeria
When thinking about skate brands or skate culture cities like NYC, LA, and even London come to mind.
Meet Sarah McDaniel, the baddie who wants to teach you about science
Whoever said science isn’t sexy was mistaken.
Peep the artist who puts rappers on sandwiches in this lit photo series
You might just have to cop.
How a 25-year-old makes bread posting memes about Soundcloud rappers
Yes, you can make a living off of posting fire memes.
Celebs are donating the flyest kicks to raise money for hurricane victims
StockX partnered with big celebs like Pharrell, LeBron and Virgil to raffle some crazy hyped sneakers to benefit victims of the recent hurricanes.
New South Park video game is harder for black characters, like real life
This isn’t just a slider for skin it actually makes the game harder, it’s a social statement from the South Park creators in a video game… genius.
New Balance just did a sneaker collab with Evangelion for all the anime lovers
If these do well the future of sneaker crossovers could look real good.
Alexander Wang drops line of ’90s rap-inspired tees and they’re fire
Hip-hop and style have gone hand in hand since the first MCs came about.