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JUST Water teams up with p1440 to stand against wasteful products harming our planet

Jaden Smith and JUST Water are inspiring others to take a stand against wasteful products that harm our world.

The environmentally conscious company has paired up with three-time Olympic gold medalist and professional beach volleyball player, Kerri Walsh Jennings, on her new event series, Platform 1440 to create a special edition JUST water bottle.

p1440 is a movement founded by Walsh Jennings and her husband Casey Jennings that is inspiring athletes to spend each minute of the day with purpose and intention — all 1,440 of them.

The event series focuses on four pillars: competition, development, health & wellness, and entertainment.  Launching in September, the p1440 event series will host eight events planned for the 2018 and 2019 season.

Men and women beach volleyball players from every corner of the globe will have the opportunity to “elevate the sport of beach volleyball, provide a credible platform for aspiring and professional athletes, grow the volleyball audience and become the leading resource for individuals to live a life full of intention.”


Just Water’s role is to create less plastic waste at the beaches and aid in reducing the overall carbon footprint of the tour.

The custom paper water bottle will promote sustainability and showcase how like-minded brands can positively impact the community and world.

Jaden Smith spoke about how honored he is to create a special edition JUST bottle for p1440 and their events. He said,

“We’re honored to create a special edition JUST bottle with p1440 for their events.  For our first collaboration, aligning with an organization founded by inspiring athletes and based upon enjoying and protecting the beach, ocean, and planet is something I’m deeply passionate about and we’re humbled to support,”

The JUST water bottle packaging is 100 percent recyclable made from 82 percent renewable materials, resulting in 74 percent less in carbon emissions compared to similarly sized plastic water bottles.

Caption this. #rollingloud

A post shared by JUST water (@just) on

The collaboration between p1440 and JUST will set the tone for the future and will set an example of how the world should approach ending our ocean’s plastic pollution problem. To date, eight millions tons of plastic are dumped into the oceans every year.

According to another study, At least 5.25 trillion plastic particles currently float in our oceans threatening our oceans, marine life, human health, and the viability of critical marine ecosystems.

It’s real AF and JUST CEO, Ira Laufer, knows. He spoke about the progressive partnership with p1440 and how the decision to collaborate was a decision made to better our planet and the people who live in it. He said,

“It’s an honor to be partnering with this talented group of people and with a progressive organization that shares a very similar mission to JUST- making decisions to better our planet and the people who live in it.  We look forward to hydrating the fans with this special collaborative bottle and watch p1440 make a positively disrupting difference in their space.”

Keeping our world clean is a top priority for JUST and p1440.

Beyond both companies’ environmental values they are also aligned in the same vision for inspiring dreamers to create their “wildest realities.” Walsh Jennings expressed how inspiring the brand partnership is. She said,

“JUST water and p1440 are aligned with the same values of the dreamers who have the vision and the devotion to create their wildest realities; people who are not afraid to stand up and create their own path, instead of waiting and hoping that things will change. This is exactly the type of brand with whom we want to partner with at p1440.”

If you’re looking to snag the limited edition JUST water bottle, the p1440 event series will be traveling to four cities in the U.S. — San Jose, Las Vegas, San Diego and Huntington Beach. Ticket sales are coming soon. So, stay updated by joining the movement here.

Truly dope!

Should we trust Jaden Smith with H2O? Let’s see what’s really good with ‘JUST Water’

Water is a miraculous element. It has no shape, it’s the purest substance on earth although it runs freely on the ground, and sustains life. Without it, there would be no us.

Thus, we need to show water the respect it deserves. What doesn’t it deserve? To be encased in plastic bottles that are irresponsibly disposed of and destroy the environment from which the godly substance is derived.

Highkey, the way we bottle water needs to change before the effects jeopardize our very existence. On average, Americans use around 50 billion plastic water bottles a year.

However, the U.S.’s recycling rate for plastic is only 23 percent, which means 38 billion water bottles – more than $1 billion worth of plastic – are wasted each year, according to Ban the Bottle.

Noted. So, who can we look to solve this problem? Not Elon Musk, who is wild busy launching Teslas to Mars, but his idolizer, Jaden Smith.

The son of the Fresh Prince wants to revolutionize the H2O industry through a company he helped co-found at 16 with environmental activist Drew Fitzgerald called JUST Water.

A post shared by JUST water (@just) on Take a good look at that bottle.

It’s made from 82 percent renewable resources. The cap and shoulder are made of Brazilian Sugarcane and the bottle itself is made from trees. Not the kind you smoke, but the kind of trees that are managed by the FSC (Forest Stewardship Council).

The FSC’s goal is to ensure that wood-based product such as JUST Water’s bottles, which are made up of 52 percent paperboard, come from responsible, healthy forests, and strong communities. Check out the FSC’s certification system.


That’s good and all but who is JUST’s water plug? The Bronx River, just kidding. JUST actually gets its water from a 100 percent sustainable source in Glens Falls, NY.

The Glens Falls watershed produces around three billion gallons of water every year and JUST bottles whatever is left over. To prove that we can trust JUST’s mission to revolutionize the way we consume water and dispose of H2O the company pays six times the water rate.

Simply put, JUST is not just in this for the funds like some scheming negotiator, the company is pricing water at a respectable rate. By placing this greater value on water, JUST has provided a new source of income for a small town, which is expected to reach $1 million over the next three to five years.

If Jaden and JUST Water are able to maneuver their way through the $16 billion water industry and kill plastic bottle manufacturing the results could be glorious. By using renewable materials, the JUST Water bottle could reduce carbon emissions by 74 percent compared to a standard plastic bottle.

Jaden is giving off some Musky vibes and in fact, he and JUST Water are hoping to bring a new element to the water industry. In a recent interview with Business Insider, he referenced Elon. He said,

“Elon went from PayPal immediately into Tesla. He revolutionized the car industry in a way that no one before him could do… That’s kind of what I want to do. I want to step into this water-bottle industry and revolutionize it in a way because I’m thinking in a way that no one else is thinking.”

Taking JUST to the next realm, Jaden hopes to also be the center of the recycling industry. Rumor has it that the 19-year-old is working on a documentary about recycling and is focused on bringing JUST’s concepts to the classroom.

Let’s get it! Currently, you can support the movement and cop  JUST Water, here. The water comes by the 24 at a light $40. Do the math, that’s less than two beans a bottle.

There are also three organic flavor options available – lemon, tangerine, and apple cinnamon. Those go for $44.00 but are making their official debut on Amazon and at Whole Foods this March for two cash each.

Make the switch from plastic to paper bottles today, my little sustainable homie. Don’t let plastic fool you.

Now peep this hypnotizing gif of Will Smith magically changing the flavors of JUST Water bottles. You will cop this, you will help the environment, you will fuck with sustainable and renewable resources.