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louis vuitton August 31, 2020
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Virgil Abloh signs Lucien Clarke to Louis Vuitton but are skaters ready?

After a year of secrecy, Virgil Abloh, the Creative Director of Menswear for Louis Vuitton, signed a deal with Jamaican born pro-skater Lucien Clarke to the 166-year-old brand as the first ‘luxury skater.’

Designing the first-ever skater-ready sneaker for the LV brand, the two have put the shoe to the ultimate test of skating and acceptance amongst the skate community.

In promotion, the Louis Vuitton logo is not only being skated in, it’s being skated on, with the monogram logo appearing on the bottom side of a Palace Skateboards brand board.

 

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TONIGHT WE CELEBRATE ‍☠️‍☠️‍☠️ @domperignonofficial

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This collaboration may have been teased back in April of 2019, about a year after Clarke walked in Abloh’s inaugural LV show in 2018. This fusion is telling of the future for luxury streetwear and how the hypebeast react will be the true ethos of the culture. But there has been no release date announced on it as of yet.

Since the Supreme x Louis Vuitton collaborated back in 2017 under the direction of Kim Jones, skate and luxury have been more prevalent, crossing paths at every corner. But skate and luxury have yet to truly meet up until now.

What to think about here is the sport of skating and those who partake, in the masses. Average skaters likely couldn’t afford to pay hundreds of dollars for a skate shoe.

As they may or may not own luxury streetwear themselves, to skate in better materials could be better but the action of the sport would destroy expensive pieces of clothing and sneakers.

The Louis Vuitton Pro trainers are indeed a pure skate shoe. Designed by Lucien Clarke and with guidance from Abloh, the shoe meets the standard of a proper skate shoe.

Lucien can be seen on his Instagram account in the white pair of the trainers doing what he does best, revealing the wear-and-tear skaters are familiar with.

But as Lucien is a sponsored skater for Palace Skateboards, Element, and has done some work with Supreme in the past, he and many other sponsored skaters are gifted items often by the many skate brands out there that they represent. The average skater wouldn’t want or couldn’t afford the turnover rate for that kind of footwear.

Virgil Abloh chose to display this first-ever culture-collab in Trasher magazine, the holy grail of skate magazines. In the ad, Clarke is skating in the shoe and modeling in monogram LV designed denim outfit in a full-page spread.

Abloh and Clarke were both equally ecstatic for the reveal of their collab, taking to their Instagram following. Abloh expressed that they were – lowkey – filming skate sessions for a year.

With brands having attempted to initiate an organic skate-luxury culture – BBC/Ice Cream had a skate team who performed in all their clothing and skate-designed sneakers made by Reebok – Virgil Abloh and the Louis Vuitton quite possibly are going down a path that could stretch the skater’s dollars.

This could force skaters everywhere to invest in luxury skate-wear and quite possibly even skate less.

Look out for this article on PAGE magazine.

louis vuitton October 26, 2017
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Nike x Louis Vuitton just announced an NYC pop up and you’re not invited

Hypebeasts everywhere are collectively shitting themselves.

A hot new rumor about a Nike and Louis Vuitton collaboration is going around and from the sound of it, it’s been under wraps for a while now.

The craziest part is that it’s reportedly taking place at Niketown and you need to be invited in the first place to pull up.

The secret event is taking place October 31st between 7 and 8 pm.

You can register to get a spot here even though you’ll probably get dubbed, as there are only 150 pairs of the exclusive collab going on sale.

Not everyone is going to be able to cop so you already know the resale market is gonna be brazy for this one.

Nike has been teaming up with different fashion houses like Virgil Abloh and his Off-White collection, but this is the first official collab between the biggest sneaker brand in the world and a luxury powerhouse like Louis Vuitton.

Of course, LV had a recent collab with Supreme that showed them just how poppin’ collabs in streetwear can be, but teaming up with a company as big as Nike is going to be the flex of all flexes.

https://twitter.com/OnusOfficial/status/923405210701230080

If you do happen to get an invite to the pop up, hit us up and send us flicks.

louis vuitton July 13, 2017
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New York takes an L on the Supreme x Louis Vuitton collection

When Louis Vuitton unveiled their collaboration with Supreme New York at the LV Fall/Winter 2017 fashion show in Paris, everyone lost their shit.

There were even rumors about Louis Vuitton buying out Supreme New York, which later turned out to be false. Fans of Supreme New York speculated that these two fashion powerhouses would collaborate when they noticed James Jebbia, founder of Supreme, sitting front row at the Louis Vuitton Spring/Summer 2017 show.

Later, a photo on Kim Jones’ Instagram surfaced on the web. Kim Jones is the Men’s Artistic Director for Louis Vuitton. It was a picture of a Louis Vuitton accessory with a Supreme sticker placed on top.

🇯🇵❤🇯🇵

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The image was then deleted but more leaked images appeared with actual clothing that had the LV monogram all over, scattered with the infamous Supreme box logo.

There is a lot of history between these two iconic brands. In 2000, Supreme was set to launch their collection with a few pieces that included skateboard decks and t-shirts that bore a similar print to Louis Vuitton’s monogram.

Louis Vuitton quickly caught on and sent a cease and desist order. Supreme had no choice but to pull these decks from their site.

Finding one of these grails can run you anywhere between six or seven thousand dollars (and that is for the skateboard alone).

Even one of their stickers from this collection can cost up to a cool $200.

To this day, it is one of the most sought after gems to a lot of collectors and fans of Supreme.

In May, Manhattan’s Community Board No. 2 denied the New York City pop up, which was planned to be located on 25 Bond Street. There was a public meeting on May 8th and on May 18th, a full board meeting voted to deny it completely.

A lot of factors came into consideration. Residents of Bond Street did not want chaos to erupt from the launch.

Also, Supreme did not take the necessary plans to execute lines and security. As if that wasn’t enough, CB2 also brought up the various times Supreme used city parks for events without the proper authorization.

As time went by, more pictures surfaced of the Louis x Supreme collab. From famous rappers like Drake to celebrities like David Beckham, the hype was real.

@champagnepapi in #lvxsupreme 💙💙💙

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As if the anticipation wasn’t high enough, more pieces were revealed, like the box logo hoodie with the LV monogram imprinted everywhere. After all the hype was built on the collection, a release date was finally set.

On June 29th, Louis Vuitton’s Instagram finally revealed when and where the collection would be available. They were going to use pop up locations in Sydney, Seoul, Tokyo, Beijing, Paris, London, Miami, and Los Angeles.

Also, Supreme’s website had been updated and included a lookbook that previewed the entire collection. The first locations to release the collection were Sydney, Tokyo, and Beijing.

On June 30th, the locations in Los Angeles, Miami, London, Seoul, Beijing, and Sydney were also revealed.

With all that being said, there was one problem: the city where Supreme was founded was left out of the picture.

There were supposed to be pop ups on July 14 at both of the Supreme locations at 5th Avenue and Soho in New York that would have collection in stock.

Eager buyers started to camp out as early as Monday. However, a sales representative from Louis Vuitton stated that the release had been cancelled, not only in New York but in the U.S. in general. One of the pop up shops that is still set to open is in Singapore.

Even Canada was left out. What’s more interesting is that there are reports stating that VIP members from LV are able to purchase the collection online.

Only time will tell if people will be able to purchase anything. On eBay, there are listings that have the box logo hoodie at around five grand.

So this begs the question: were you one of the lucky ones to cop?