New York takes an L on the Supreme x Louis Vuitton collection
When Louis Vuitton unveiled their collaboration with Supreme New York at the LV Fall/Winter 2017 fashion show in Paris, everyone lost their shit.
There were even rumors about Louis Vuitton buying out Supreme New York, which later turned out to be false. Fans of Supreme New York speculated that these two fashion powerhouses would collaborate when they noticed James Jebbia, founder of Supreme, sitting front row at the Louis Vuitton Spring/Summer 2017 show.
Later, a photo on Kim Jones’ Instagram surfaced on the web. Kim Jones is the Men’s Artistic Director for Louis Vuitton. It was a picture of a Louis Vuitton accessory with a Supreme sticker placed on top.
The image was then deleted but more leaked images appeared with actual clothing that had the LV monogram all over, scattered with the infamous Supreme box logo.
There is a lot of history between these two iconic brands. In 2000, Supreme was set to launch their collection with a few pieces that included skateboard decks and t-shirts that bore a similar print to Louis Vuitton’s monogram.
Louis Vuitton quickly caught on and sent a cease and desist order. Supreme had no choice but to pull these decks from their site.
Finding one of these grails can run you anywhere between six or seven thousand dollars (and that is for the skateboard alone).
Even one of their stickers from this collection can cost up to a cool $200.
To this day, it is one of the most sought after gems to a lot of collectors and fans of Supreme.
In May, Manhattan’s Community Board No. 2 denied the New York City pop up, which was planned to be located on 25 Bond Street. There was a public meeting on May 8th and on May 18th, a full board meeting voted to deny it completely.
A lot of factors came into consideration. Residents of Bond Street did not want chaos to erupt from the launch.
Also, Supreme did not take the necessary plans to execute lines and security. As if that wasn’t enough, CB2 also brought up the various times Supreme used city parks for events without the proper authorization.
As time went by, more pictures surfaced of the Louis x Supreme collab. From famous rappers like Drake to celebrities like David Beckham, the hype was real.
As if the anticipation wasn’t high enough, more pieces were revealed, like the box logo hoodie with the LV monogram imprinted everywhere. After all the hype was built on the collection, a release date was finally set.
On June 29th, Louis Vuitton’s Instagram finally revealed when and where the collection would be available. They were going to use pop up locations in Sydney, Seoul, Tokyo, Beijing, Paris, London, Miami, and Los Angeles.
Also, Supreme’s website had been updated and included a lookbook that previewed the entire collection. The first locations to release the collection were Sydney, Tokyo, and Beijing.
On June 30th, the locations in Los Angeles, Miami, London, Seoul, Beijing, and Sydney were also revealed.
With all that being said, there was one problem: the city where Supreme was founded was left out of the picture.
There were supposed to be pop ups on July 14 at both of the Supreme locations at 5th Avenue and Soho in New York that would have collection in stock.
Eager buyers started to camp out as early as Monday. However, a sales representative from Louis Vuitton stated that the release had been cancelled, not only in New York but in the U.S. in general. One of the pop up shops that is still set to open is in Singapore.
Even Canada was left out. What’s more interesting is that there are reports stating that VIP members from LV are able to purchase the collection online.
Only time will tell if people will be able to purchase anything. On eBay, there are listings that have the box logo hoodie at around five grand.
So this begs the question: were you one of the lucky ones to cop?