Skip to content Skip to footer

How These 3 Shows Have Impacted Society (According to Google Trends)

Google Trends is helping us better understand the way in which the world consumes TV shows which have changed significantly in recent years.

While not long ago, people would always be waiting around each week for a new episode to drop, the rise of streaming platforms like Netflix and Amazon Prime Video makes it possible to binge-watch a series’ entire season in a day.

Due to how the world changed in 2020, with people staying in their homes more than ever, it should be no surprise that streaming numbers are higher than ever. According to Covina, the overall viewing time for streaming video content has increased by 57% globally since 2019.

So the world is sat on its couch and watching a large amount of content. Yet beyond investing time into storylines and characters, how does the consumption of shows affect you and society in general? Does it affect what you eat? How you dress? Your music tastes?

This article will help to provide an answer. Using Google search trends and statistical research conducted by Betway Casino, below are three shows that have impacted society in some way.

Emily in Paris

Emily in Paris (Trailer)

Even if you’ve never heard of the show before, it is easy to decipher the type of trends provided by Emily in Paris. One of the big ones is fashion. “Bucket hat” searches jumped up by 342% following the release of the show, for example – and this has been a similar story for other fashion items featured in the series.

The interest in the French capital itself as a travel destination has also grown significantly. Searches for “Paris” increased 43% after the series launched on Netflix. It has also led to the creation of an Emily in Paris tour, which explores various locations that were showcased in the show.

The Crown

the crown tv show
The crown Poster (Netflix)

A show about the British royal family may not seem like the most obvious place for fashion inspiration. However, searches for certain common clothing pieces have increased due to The Crown. “Blue suit”, “bow collar”, and “turtleneck” have improved by 1%, 2.9%, and 7%, respectively.

As you would expect, global interest in the royal family has also gone up exponentially. Google searches for “Queen Elizabeth II” go up by an average of 433% for each season release.

Plus, following the launch of season four in November, searches for “Prince Charles” and “Princess Diana” skyrocketed by 1425% and 1566%, respectively.

The Queen’s Gambit

queens gambit google trends
Anya Taylor-Joy stars in The Queen’s Gambit. (Netflix)

Who knew a series based around chess could be so accessible and mainstream? That is what The Queen’s Gambit has managed to achieve, and it has helped to play a small role in molding today’s society.

This has been due to a marked upturn in interest in chess. The word “chess” gained an 88% increase in search volume after the premiere of The Queen’s Gambit. In addition, it has resulted in chess becoming a lot trendier to play in recent times. This is evidenced by the 500% increase in the number of players found on

Streaming Loyalty: Does Netflix still reign supreme?

Netflix reached peak popularity with “Netflix & Chill” becoming a regular part of our social lives. But can Netflix keep up as new streaming competitors look to knock them off the throne?

Apple reportedly announced that it will be dropping its own streaming platform this week and on March 25 the trillion dollar company will hold its first launch event from the Steve Jobs Theatre in Cupertino.

Apple briefly released the slogan “It’s Showtime” referring to the event on, which is the same slogan they used when announcing the Apple TV. The event can be streamed live. Additionally, there are talks that Apple is trying to get Oprah and HBO and Showtime to be on the platform.

Game of Thrones will be coming back for its final season soon and having your homie’s HBO password might be the next hot thing. Still, HBO is that streaming service where people sign up for a subscription just to watch those two or three trending shows.

That is until they can cancel that subscription.

Cancel Spongebob Squarepants GIF - Find & Share on GIPHY

HBO is trying to fight this behavior by investing in more content, and getting a cult following for shows like Westworld, Insecure and True Detective. Hulu, Netflix, and Amazon have all spent more on original content with Netflix having expanded into international content such as Siempre Bruja (Always a Witch), Narcos, Marseille, and Ghoul.

While HBO and Hulu have been in the game for years trying to compete against Netflix as a streaming service, a new contender might be on the horizon. Trailing along, NBC, a traditional network, will be launching their streaming service in 2020.

NBC’s service will still have ads though. So NBC might be a new option among streaming services like Netflix, Hulu, and Amazon Prime Video, the giants of streaming. But what about Apple?

Apple has already successfully grown its music subscription which includes TV shows and other content. Will the new streaming service have your music, TV shows and movies all on one clean-cut platform?

Amazon has already tried to dominate but doesn’t seem to be in the public’s consciousness as much as Netflix yet.

Will Twitter bump up the Apple Streaming Service’s popularity as it did with Air Pods? I guess we’ll see how “showtime” plays out.