Skip to content Skip to footer

Are NFTs the new wave? Swizz Beatz is the perfect NFT market influencer

As our modern era continues to evolve, digital existence becomes more and more advanced. Cryptocurrency is on an exponential tear and does not appear to be losing steam whatsoever. This is especially apropos as the NFT market emerges and Swizz Beatz emerges as an ideal influencer.

All cryptocurrencies exist within a blockchain where they are hosted safely and securely. New development within the online world goes by the name of NFT – non-fungible token.

Get hip to the NFT market

The NFT market allows users to own the things that they purchase within gaming, digital art spaces, domain names, event tickets, sports highlights, and so on.

This entire phenomenon continues to update in real-time so we will give you a basic breakdown of these newfound tokens.

nft market
Given the inevitability of advancement, the nature of man continues to evolve.

NFT’s vary in their ability to be traded, and their liquidity and interoperability, which means they are easily moved. Given the fact that they exist within the blockchain, there is virtually no chance of any scams or frauds, either.

Since NFTs exist within the blockchain they are legitimately embedded to make it easy to verify its origin and unique nature. The blockchain exists to identify digital objects to secure their authenticity and rarity. 

Get rich smart – Not get rich quick

Keep in mind, investing in the NFT market is a smart move. But only do so if you do not require an immediate return of the money you sink into the volatile blockchain.

nft market
Always do your research before sinking a chunk of change into digital assets.

Considering the fact that ownership only occurs in certain contexts, it is important to know what exactly you are investing your money into before you go full-force in your efforts.

More power to creatives

We are in the midst of one of the biggest inflection points in history.

Since Bitcoin and Ethereum continue to reach new all-time highs by the minute, there have been more creative ways developed to allocate the surplus funds.

Greater exposure of digital assets has made it possible to create a wider pool of potential buyers.

swizz beatz
A gigantic Kaws figure kicks back in in Taipei City, Taiwan.

The part that really brings excitement is that the power has begun to shift into the hands of the creatives. For example, artists on Nifty Gateway have been utilizing NFT transactions to garner life-changing amounts of money.

Not only that, but anyone who has been able to get their hands on artwork from this platform now own a valuable asset that continues to appreciate value over time.

Own what you labor

It all comes down to ownership. Just last year, Epic Games made roughly $2.4B off of selling “skins” or costumes for characters.

People continue to sink cash into their characters on Fortnite but do not digitally own any of the uniforms they purchase.

NFTs are a great way to curate and discover a scarce source of emerging digital content. They provide access to the ownership of emotional and cultural experiences.

Swizz Beatz could be the model NFT market influencer

NFTs are common, reusable, and inheritable. We think Swizz Beatz would be a prime candidate to be an NFT influencer solely because his artistic prowess is second-to-none.

Swizz Beatz and Alicia Keys own some of the most highly-coveted art pieces known to man. 

Swizz sharpens and nurtures his business-savvy maneuvers through art that typically involves African-American depictions and artists.

Keys and Beats together often host “Just Because” parties to celebrate the invigoration and interactive nature of the artists and artwork that they surround themselves with.

swizz beatz
Alicia Keys and Swizz Beats sit elegantly amidst magnificent works of art. (Credit: Dana Scruggs)

The human body is a work of art in and of itself, so in essence we are all artists. Swizz Beats would be an excellent influencer within the NFT art space because he represents what it means to be wholesome within any space. 

His bodies of work represent art to the fullest as he respects, reveres and builds deeply rooted relationships with the artists that he comes in contact with.

Altogether, he wholeheartedly contributes to the honor of life with timeless essence and downright discipline for his craft. For that reason, we believe he would provide immense value within the NFT art market.

The Grammy Awards features afro-futurism, snubs The Carters, and signs female host

With the 61st GRAMMY Awards quickly approaching, the buzz around the award ceremony has soared and the Recording Academy has just announced the first group of artists to perform at this year’s show.

Current nominees Camila Cabello, Cardi B, Dan + Shay, Post Malone, Shawn Mendes, Janelle Monáe, and Kacey Musgraves will take the stage on Feb. 1.

Monáe is nominated for Album of the Year for her emotion picture and dazzling Afrofuturist sci-fi visual album, Dirty Computer. She is also nominated for the music video for her queer anthem, “PYNK.”


View this post on Instagram


#PYNK @Youtube #linkinbio Directed by the bad ass herself: @emma.westenberg

A post shared by Janelle Monáe (@janellemonae) on

It will be an exciting night for Cabello as the artist will make her Grammy performance debut in addition to being nominated for Best Pop Solo Performance, Havana (Live) and best pop vocal album, Camila.


View this post on Instagram


I usually can’t shut up but right now I’m speechless. THANK YOU THANK YOU THANK YOU. ❤️

A post shared by camila (@camila_cabello) on

First-time nominee Malone has four nods, for record of the year, “Rockstar”, Album of The Year beerbongs & bentleys, best pop solo performance “Better Now,” and best rap/sung performance “Rockstar.”


View this post on Instagram


by @adamdegross

A post shared by Posty (@postmalone) on

Dan + Shay are in the mix for Best Country Duo/Group for their chart-topping hit, “Tequila.”


View this post on Instagram


still processing this moment. and still waiting for our clothes to dry. ☔️

A post shared by Dan + Shay (@danandshay) on

Other Highlights

Kendrick Lamar and Drake are the major contenders of the music award ceremony. Lamar earned 8 nominations and the Canadian rap superstar racked up 7 nods from the Recording Academy.

Drake, Cardi B, Brandi Carlile, HER, Post Malone, Janelle Monáe, Kacey Musgraves and Lamar’s Black Panther OST are up for Album Of The Year.

Mac Miller is nominated for Best Rap Album for his 2018 album Swimming. He is in the category alongside albums by Cardi B, Travis Scott, Pusha-T, and Nipsey Hussle. Should he win, his parents will accept the prize on the late rapper’s behalf.

The Grammy’s snubbing of The Carters — Jay Z and Beyonce over the past two years, looks to continue since the powerhouse couple only garnered a nod for the category of Best Urban Contemporary Album.

All eyes will be on the category of Song of the Year that includes, Childish Gambino’s, aka Donald Glover’s, provocative track “This Is America.” Gambino’s explosive music video and its statement of race in America garnered up to 450 million views.

The Host

Since last years show drew criticism for its heavily male-dominated slate of nominees and performers, the Recording Academy has made some changes to this year’s show.

Alicia Keys will host the award ceremony, making her the first woman to host the Grammys in 14 years. The 15-time Grammy Award-winning artist is only the fifth woman to ever host the Grammys in the show’s 61 years, and only the third woman of color.


View this post on Instagram


BIG news…. 🔥🔥🔥 (check my story)

A post shared by Alicia Keys (@aliciakeys) on

In a statement Keys declared,

“I know what it feels like to be on that stage, and I’m going to bring that vibe and energy. I’m so excited to be the master of ceremonies on the biggest night in music and celebrate the creativity, power and, magic. I’m especially excited for all the incredible women nominated this year!”

The talented singer-songwriter celebrated her honor by posting a behind-the-scenes-clip of her reaction to the news.

The 61st annual Grammy Awards will air on CBS on Feb. 10 at 8 p.m. ET. Be sure to peep!

Swizz Beatz, Alicia Keys and the Dean Collection bless 20 diverse artists

Swizz Beatz, Alicia Keys, and The Dean Collection are at it again!

The initiative has finally announced the 20 artists from all over the world that will receive $5,000 dollars each in grants to further their creative careers.

The news came by way of HyperAllergic last Friday which highlighted the 10 women and 10 men from Africa, Asia, North and South America, Europe, and Australia who won this year’s Dean Collection 20 St(art)ups, #TDC20.


A post shared by The Dean Collection (@thedeancollection) on

Each artist was carefully selected as Swizz Keys put together a curatorial team of more than a dozen people to carefully choose from the thousands of submissions from artists across the world.

Swizz explained to HyperAllergic over the phone about how important the curational process was for him and Alicia. To them, creating new opportunities for artists is key. He said,

“The curation is very important to me. It’s just like in music; everybody can’t make a hit record, but artists have talent and they should have that outlet to get to where they need to go to…I just love to do these things, and my wife does as well. This is what we’re supposed to do. This is what everybody’s supposed to be doing; creating opportunities for other people to have opportunities. We’re all supposed to be playing that part.”

The selection of 10 men and 10 women was important too as Swizz and Alicia feel as if women are underrepresented in artistic industries. Swizz expressed how tired he is of hearing, “Where the women at?”

In addition to leveling out the artistic playing field, the plans behind #TDC20 are to increase each artists’ business savvy. In fact, four out of the 20 artists selected will receive an additional $25,000 if they do something incredibly ambitious with the initial $5,000.

Swizz feels as if artists need to know about their art and then some. It’s not okay that artists are taken advantage of because they don’t know what’s really good on the business side. Swizz told HyperAllergic,

“The key to this whole thing is sustainability. How can artists maintain after a show? How can we educate the artists to start to do things on their own instead of just going with the regular standard? Do you know how to put on your art show? Do you have a business plan? A lot of these artists are only equipped to do art, and I think that that’s the biggest mistake, in all art forms. That’s why artists are always getting taken advantage of because we don’t know the business.”

#TDC20 is really dope for the culture and as the years go on Swizz Keys hope to increase the number of artists selected for the grants each time around. Swizz told HyperAllergic how he eventually wants to get to 200 consecutive shows around the world. He said,

“This is the Dean Collection 20 St(art)ups, next one will be 40, then 60, and so on… I want to get it to 200; I want to do 200 consecutive shows around the world; that’s my goal. That’s when you’re doing something very powerful.”

Damn man, straight up inspirational ish right here. We should all be excited for the 20 artists selected for TDC20 as they truly deserve a chance to learn about the business side of things.

Check out all of their works by clicking on one of the names below.

Fadi AlhamwiAyobola Kekere-EkunJorge CalderónRazahk IssakaTon VajanpanichErwin “Skip” BreaHana El-SaginiTanda FrancisRimon GuimarãesPenda DiakitéFletcher WilliamsShanina DionnaKimani BeckfordSara RahbarPierre-Christophe GamDanielle RobertsEmma LindsayEkene Emeka-MadukaRada Iya, and Shawn Warren.

ATTENTION‼‼‼ #tdc20 Full story in Bio via @hyperallergic. Last month, We asked all the creatives worldwide to send in their creative work and business plan to see how they would use $5K to further their career. The response was amazing, and made it extremely difficult to pick the first #TDC20 winners, out of more than 100 countries . The world is ready for more and we will be bringing more opportunities like this. This is just the beginning. We picked 10 men and 10 woman 🙏🏽 (Full link in the Bio ) congrats to @fadi.alhamwi @ayobola.k @STARMANFUNK @zackie_tlk @skipxd @hanasagini @tandafrancis @rimonguimaraes @thebeautifulartist @fletcherwilliamsiii @shaninadionna @sara_rahbar_ @pierre.christophe.gam @daniellle_roberts_ @emmalindsay__ @ekenemaduka @artbyrada @warrenart Blessings …….

A post shared by therealswizzz (@therealswizzz) on