bbc ice cream by C.A. Parkinson June 11, 2018
BBC ICECREAM is kicking it on the soccer field summer with this its latest NYC exclusive capsule inspired by the upcoming World Cup.
The collection features a number of athletic garments, including jerseys, goalie long sleeve shirts, and full sweat suits perfect for getting in that quick pick up game or just chilling.
Pieces are adorned with rainbow tie-dye patterns and various colorways of the “BBC OG” space camo graphics that are very BBC styles than any fan would adore.
The timing is perfect for this release, World Cup starts on 6/14 and this is the time to cop some dope soccer gear. According to their press release, you will be able to cop soon:
The BBC NYC Summer Exclusive Capsule will be made available physically at the NYC Flagship, located at 7 Mercer St. in SoHo, and on the U.S. website, on Tuesday, June 12th.
A quick glance at their Instagram and it’s clear that BBC ICECREAM has been working on their collections and developing their personal image much more.
With heavy embroidery and Egyptian designs, they are creating an almost Versace like branding where you know it’s BBC ICECREAM before asking.
Another thing BBC has been amazing at cultivating is interesting and meaningful collaborations like the Hebru Brantley x BBC x BAIT collaboration where they released limited statutes in many colorways.
BBC has many more collabs on their site which are all unique and shows their commitment to fashion culture as a whole — a very Pharrell way of running a brand.
Keep an eye out for more exclusive drops all summer long.