Hip-hop sound and culture have long been sealed since the days of Grandmaster Flash and the Furious Five, Big L, and DJ Kool Herc.
With his new album, The Pain Collector, Vinnie Paz pushes us to look deeper than sound and culture. This album greatly chronicles and reflects the malevolence of contemporary society. The depths of this work will bring analysis of music & aesthetic perception to a new level. In a quote in The Hip-Hop Wars by Rose Tricia:
“Hip-hop is not dead, but it is gravely ill. The beauty and life force of hip-hop have been squeezed out, wrung nearly dry by the compounding factors of commercialism, distorted racial and sexual fantasy, oppression, and alienation. It has been a sad thing to witness. I am not prone to nostalgia but will admit, with self-conscious wistfulness, that I remember when hip-hop was a locally inspired explosion of exuberance and political energy tethered to the idea of rehabilitating community.”
The rhythm of the album is up and down, fast and slow, malevolent and benevolent, inspiring and candid, mimicking the life of an average person in America. Far from the headlines are the wrongdoings of the government brought by sinister political reigns.
From travel bans, racial & religious discrimination, to walls being built to divide us & children being separated from their families, we all feel the exacerbating tight grip.
From The Pain Collector:
“One of the things we might learn from history is that the government’s interest are not necessarily the same as ours, in fact are rarely the same as ours. Because if you think that government’s interests are the same as yours then you think,’well if something’s going wrong it must be that they made a mistake because they really care about us.’ They don’t care about us.”
Setting a steady theme of corruption in the song “Tongan Death Grip” the Pazmanian Damian warns, “Everything’s dirty money, even the soap.”
Warfare is another steady theme of this album. However, bringing focus to things we’d rather turn our heads to is nothing new for this hip-hop veteran. From his “Sundae Bloody Sundae” to “A Power Governments Cannot Suppress” the Philadelphia native chronicles warfare on both a large and small scale.
Unrelenting quotes such as, “It doesn’t matter the party, homie, they’re all devils,” and unforgiving statements like “wartime presidents can suck my dick” Vinnie Paz gives a voice to our frustrations, making us feel connected to him individually.
“The truth is, we’re faced with evil.”
Much like Elizabeth Barrett Browning’s The Cry of the Children, and The Runaway Slave at Pilgrim’s Point, Vinnie Paz’s The Pain Collector gives future generations an intricate look into our volatile, destructive society on an emotional & individual level.
And much like classic literature, it will be analyzed, quoted, duplicated, plagiarized, romanticized, and put into the history books.
French rap is greatly underrated and an obscure subculture within the rap game. The emergence occurred shortly after our own hip-hop legends rose from a misconstrued edge of music, introducing us to the genre.
French hip-hop has a slightly shorter history than trendsetting American rap, and a smaller following.
French rap started in the banlieuesof Paris about 30 years ago, but was cast out as a fad that would eventually die down by a large portion of the population.
In the banlieues lay the same issues that plague our hoods and ghettos; Violence, murder, injustice, drugs, street crime, racial division.
A movement had begun, and anger was the fuel of it.
“Funny thing is, even though rap was pioneered here in the states, France has been a close, unheralded second since the early 80s.”
Since the late 1980s, French rap has been in line with our American flow, watching the rise and fall of their own era legends. American influences such as NWA, who were releasing singles like “Fuck Tha Police” that spoke of the harsh realities minorities faced in inner cities and low-income neighborhoods.
French rap quickly became a political outlet and developed its own following, where rappers talked about the racial differences that affected both France and Africa at the time.
The Noisey Guide to French Rap lays out the different branches of music, breaking it down into the main five groups: French Trap, Conscious Rap, Street Rap, Variety Rap, Nice Kids, and Weirdos.
Each genre lives up to its name, French Trap’s normally heavier bars are quick in reliving the everyday life of a Frenchman over a trap beat, Nice Kids and Weirdos a newly developed multi-section free form.
In 2017, some idols have remained relevant and regarded highly as the OG rappers of their time, while others have surfaced with a new wave of art and expression.
PNL
PNL (Peace and Loves) consist of French-Arab brothers Tarik and Nabil Andrieu who have been around the music scene for a couple of years now. They have released three albums so far, their third being their biggest hit, Dans La Légende, selling over 600,000 copies worldwide.
In the midst of the 2016 Parisian protests regarding labor laws and the series of 2015 Paris terrorist attacks, the outcry of the French people rang clearly throughout the streets. Among the younger generation of millennials, PNL spoke to the entirety of France and the world.
“Le Monde ou Rien” – “The World Or Nothing” became something of a tribute. France stood in solidarity, moved by the tragedies and hardships that impacted the country within a matter of months, both economically and socially.
The song is one example of PNL’s influence on the generation that can appreciate and shadow the current wave of rap that the band depicts.
Though the origin of French rap focuses on politics, PNL’s casual vibes speak to what is an otherwise politically uninhibited youth.
Even if you don’t know what PNL is saying, it’s easy to follow and enjoy their music.
Booba
Booba, born Elie Yaffa, is considered the Kanye West of French rap.
Bodying the “Gangsta Rap” of the hip-hop game, Booba’s music mostly focuses on darker themes that mirror influencers of the ’90s hip-hop game, such as Biggie and Tupac.
In the ’90s, Booba formed Lunatic, a rap duo with Ali, a French rapper from Morocco. However, Lunatic didn’t live up to the OG’s standards.
Booba went on to make “six solo albums, four mixtapes, four platinum records, six gold records,” as well as became the most legally downloaded artist in France. Booba is one of the most revered rap legends in France today.
His most recent stuff has been a little bit more culturally mainstream, and still catchy, and retains his presence as the original rap God.
Oxmo
Oxmo is one of the pioneer “vet” rappers that’s worked alongside Booba in the ’90s era of hip-hop.
Born in Mali, Oxmo is considered one of the original MC’s of French hip-hop before he moved to Paris as a child. Living in the city, he was exposed to a lot of violence. This carried over into his rap career and became a huge influence on his music.
Oxmo and Booba worked alongside one another, as they were both part of Time Bomb, the rap and hip-hop collective made up of the best French rappers of the 90s.
Pretty much any piece of French rap after 1995 or 1996 was upended: There is clearly a before and after Time Bomb. French rap was no longer just words put over music, where people were happy spitting rhymes as fast as possible.
“We wanted to wow our buddies,” Oxmo tells Noisey, “We were talking to each other [on the track].”
The formation of Time Bomb was monumental for the stream of hip-hop in the country.
The group’s significance brought together the best rappers in the game, taking rap from newly discovered conscious poetry to a raging battle of who was the greatest and who had the most important thing to say.
From then on, it was a question of accentuation, pacing, intonation—in brief, rhythm and flow. There was no longer a goal of making so-called poetry or of summing up the political history of France in six bars: French rap had finally discovered technique. It was a like a bunch of house painters had suddenly found themselves looking at Michelangelo.
Suprême NTM
Suprême NTM, which stands for “nique ta mère” (fuck your mother) have been rapping since 1989. They are comprised of Joey Starr and Kool Shen.
Since their very early rise, the two have released 6 successful albums and have signed with Sony entertainment.
They cover various topics of racism and racial inequality that affect France and have played around with different kinds of types of rap, changing their music styles up often. From the Culture Trip:
‘J’appuie sur la Gâchette’ (‘I Pull the Trigger’), a song about suicide, was censored on French TV channels, leading French radio stations to boycott the group’s music. ‘Pose ton Gun’ (‘Put Down Your Gun’) on the other hand, an anti-violent song rather unusual for the group, sampled American singer Bobby Womack’s ‘And I Love Her.
Gradur
Gradur, full name Wanani Gradi Mariadi, is of Congolese origin and is currently bodying the trap scene. From High Snobiety:
He entered the military at a young age, and starting writings lyrics only after he broke his leg in three places. He struggled for a break early in his career (no pun intended), before his videos were shared on Facebook by other high-profile artists in the scene.
He’s been described as France’s “Greatest Trap Ambassador.” Gradur’s topics are what you’d typically find in a trap song; “money, muscles, drugs, weapons, big cars, swimming pools, palaces and yachts,” but his own developed rap freestyle, Sheguey, is easy and fun to bump to.
“When Booba, Hifi, and Hill G found themselves behind the mic together, each wanted to surpass the other, and the result sent them into the stratosphere,” writes Noisey, referring to a few of Time Bomb legends.
While French rap has surpassed the conscious rap era, focusing less on the political issues of the country, the scene remains just as important to the geniuses of the current and upcoming generation.
French hip-hop is thriving and alive, ripe and ready to be discovered by the world; hopefully, we’ll watch the scene mature and get the global reputation it deserves soon.
The climate of the rap game seems to change every year. But if one thing has remained constant, it’s that in hip-hop, the underground has always respected an artist for their authenticity, originality, and creativity. Of course, nowadays, it seems as if having the most the clout determines who is hot or is trash in the rap game.
When 21 Savage broke onto the scene, we saw his image quickly duplicated by 22 Savage and more. We’ve seen the antics of 6ix9ine stirring up controversy to sell records. Lil Pump’s “F*ck J. Cole” movement even boosted his rap career to new heights.
For independent artists, nowadays it seems like the only to break onto the scene is to follow trends or have a gimmick to sell records. However, there are still emcees coming up who just want to be respected for their skillset. For Angelo Sirianni, who is better known as Zer0, he’s been in the lab creating a wave of new vibes for the whole world to bump to.
Music has always run deep in Zer0’s veins. As an adolescent, you would find him buried deep in his notebook sharpening his pen game or freestyling with his fingers on black and white keys. In an interview with Kulture Hub he told me,
“I’ve always had an ear for music. I started with you know writing poetry and then I went from writing poetry to learning to play piano by ear and turning those into songs. Then I found out that garage band you can take Youtube beats and sing over them and then it just all kind of built up from there.”
Being born and raised in a small town in West Virginia, Zer0 was known throughout his tight-knit community for basketball. Nevertheless, school and work would never get in the way of his true passion. He said,
“I would get off work and use garage band in my car with a little blue snowball microphone and record at night.”
Realizing that his potential is limitless with the music, Zer0 decided to leave West Virginia State University where he was attending school and hooping, his family, and his friends. He was off to Orlando, Florida to turn his dream into reality.
“I wanted to use my other talents in life and I went with music. I wanted to get out at 21 and experience as much as I could at least. I knew the first step had to be expanding my location.”
June of 2017 marked a new beginning for Zer0. With a fresh plan and new scenery, Zer0 was off to a busy summer ready to set the music industry on fire.
Shortly after the move, he dropped his first project Day Zer0 and was finally able to flex his rapping abilities to the world. Unbeknownst to the emcee, his work caught the attention of King Los who would later jump on Zer0’s first single of 2018, “Rari.”
Even though his album was receiving a great reception from his audience, it was not sitting well with his girlfriend. Zer0 explained,
“My girlfriend… she loves music. She cares about it and she cares about me. She said to me one day, she sat me down and asked me ‘what are you really talking about? I love your voice. I love how talented you are. I love how you create it, but it’s hard for me to picture the person that I see everyday versus the person I hear everyday when you make this stuff.’”
Her words were a gut check for the young artist. He continued on telling me,
“It was a hard life lesson you know? A few tears were shed honestly, but they weren’t angry tears they were… it was just a reality honestly. It hit home and I appreciated it so much.”
Following the heart to heart with his queen, Angelo took some time to reflect on his music career thus far. Not even being in Florida for a year yet, he learned a valuable lesson. He said,
“I think I got a little carried away with the image and the industry and tried to you know to create that trap sound with also trying to match that image and with my lyrics and not really pay attention. It was a definite soul search.”
Now that Zer0 is making music aligned with what’s true to him and what he wants out of life. He feels very strongly about that.
“There’s a lot of negativity in the industry right now. There’s a lot of fame associated with negativity and crime and I’m not about any of that at all. I try to create positivity with my music and with who I am. That kind of goes back to reality check that I was given about.. you know like what are you really rapping about? I want the world to see who I really am.”
Recently, Zer0 dropped his newest single “New To This,” showing the world just how transparent his future projects will be going forward.
As an independent artist navigating his way through the industry, he’s quickly learned that patience is his best friend.
“Everything is not what it seems. Believe half of what you see and none of what you hear. If you have the option to go indie, it’s work but I think it’s a better route. You don’t have to deal with a bunch of sketchy and scammy situations. You never know when someone is doing a live music review or submissions send them to this email. You don’t know if they’re listening in the studio trying to bite your style. You don’t know anything.”
His newfound wisdom is continuing to set himself up for success. He by finished telling me,
“I know everybody wants a check. I know everybody wants that label to hear their music. I know everybody wants to do the next thing that is going to take them to the next level. But if you just learn and sit back, you’ll be fine.”
Music is the universal language we live by. For Zer0, it’s using his God-given abilities of rapping, producing and engineering to provide for his family.
Now that he has found his sound, look for Zer0 to really take off in the years to come.
Yung Pinch is a rapper on the rise from Huntington Beach, California.
His songs have chill laid-back surfer vibe reminiscent of the beach town he hails from. As for his rap name, that was a real nickname he got when he was a freshman in high school.
He would always hang around seniors and he would smoke with them and because his hands were so small he would pinch the blunt so they all decided to call him Yung Pinch and the name stuck.
Originally, he hated the name but as he grew older the name grew onto to him until he finally accepted it.
Huntington Beach is not a place where you think a rapper would come from but Yung Pinch beat the odds and is one of the first rappers from their representing his city.
He earliest hits were over a year ago reaching up to 10 million views on YouTube.
The Cali rapper started playing drums at a very young age and that’s how he started gravitating to music. The first band that he listened to was the Red Hot Chili Peppers. He also used to skate and surf when he was younger.
While his music is very melodic and happy like everyone else, he’s had his trials and tribulations.
Before Yung Pinch was born, both of his parents were heavy drug users so he has always lived with grandparents and he was raised by them. His grandmother was a nurse and he had to work 12-hour shifts.
His grandfather died when he was eleven so he was forced to be the man of the house at a young age. His death led him to him to start smoking weed after he found out that his grandpa also smoked. In an interview he said,
“My grandpa’s death heavily affected me and my grandma heavily to the point where we had to move houses because the memories were too painful.”
Despite losing the father figure in his life, he pushed through and began to focus on music a lot more.
He started listening to hip-hop in the 8th grade and he began freestyling not long after. At the time he was listening to a lot of East Coast music and Like Wu-Tang, Nas, and other legends and it shows in his freestyles that he would release on his SoundCloud.
Compared to the slow melodic sound that he has now, his music taste and sound have completely evolved from back then. When he was a freshman, he started changing his musical tastes and that what has led to him finding his sound: chill beach town vibes.
His music has been making waves early he was invited by Blackbear to go on tour and they even remixed the California rappers most popular song “rock with us” which came out dope.
He was recently on tour with Bay Area rapper G-Eazy in Europe and he has been absorbing advice from everyone he has built a relationship with the industry.
He has a good head on his shoulders and his work is very consistent constantly dropping music every Friday which has garnered him a large and loyal fanbase.
Listen to his latest project 4EVERFRIDAY SZN ONE here:
The KOD rapper was truly confused when he caught wind of this phrase. Cole was not alone in his thoughts. True hip-hop heads couldn’t understand why anyone would come incorrectly at a rap artist whose body of works could stand alone as a volume from a hip-hop encyclopedia.
We know that Cole’s track “1985” trickled some ripples in the rap pond and was a rude awakening for the new age ‘LIL’ fish who spoke down on the Dreamville founder’s name. C’mon, it was a valid response to the “Fuck J. Cole” troll craze that was sweeping the internet.
It was a viral energy. Like, somehow a bunch of kids rolling loud at Rolling Loud stomping their dirty white Chuck T’s into the earth; the same kids that rattle their brains to pudding from violently headbanging to Lil’ Pump’s “ESKETIT” finally had a say in the rap game.
Still, troll or not and beef to the side J. Cole managed to set up a chill sesh with the new age rapper’s generational representative, Lil Pump aka Jetski.
Beyond a variety of topics, the odd pair discussed the basics, like how they came up in the rap game and what inspired them.
The dreadlocked rappers (one’s dreaded mane longer than the other’s) reminisced on how the meeting at Cole’s The Sheltuh studio in North Carolina came about. Cole thought the initial reach out from Pump’s camp was a troll. Cole revealed,
“We ended up speaking on the phone… Somebody called my phone and you were there with them. I ain’t gonna lie, I thought you were trying to set me up or some shit. I was like, ‘Yo, he’s 17 and a massive troll.’ I think you wanted to FaceTime right?… Cause my album had just dropped like a week before that, so I thought if I FaceTimed you, I thought you’d just screenshot that shit and go right to Twitter and keep running with it more.”
Honestly Cole, at that time, it probably was a troll and if it was any of your fans in the same situation they probably would’ve made the same choice. Cole fans are wise AF! Still, with the fear of Pump trolling him, Cole made sure he made the hour interview happen with the “Gucci Gang” rapper.
J. Cole could be the mentor these young rappers need. Instead of clapping back on social media and trolling back Cole took beef to another level. He sat down with the opposition and focused on a brotherhood with the so-called “enemy.”
In a way, Cole has accepted the new with loving arms as all OGs should. He embraced the controversy and tried to understand this new wave of artistry. One that doesn’t focus on lyrical skill but one that aims to gain a fanbase through social attention. Cole spoke about how he felt. He said,
“It was like two years ago, I saw one of the ‘Freshman Freestyles.’ And I was like sad. Like, I was like ‘Damn, this shit really over.’ I know now that I was wrong. All I was doing was being afraid that the thing that I fell in love with was no longer relevant or respected. At that moment, it brought fear… It ain’t nothing like what I grew up on, and even what I make, what I prefer. But it’s like… What I’ma do be scared of this? Deny this? Deny you expressing yourself, however, the fuck you want to do that? …I’m resisting this shit when it’s really like, I should be accepting this shit. And appreciating that it’s different and that something new is happening…”
At the 33-minute mark, Cole even went as far to ask Pump about the “Fuck J. Cole” movement that Pump had supported back in 2017. Sidenote, it’s ten times funnier in slo-mo. Pump replied while fiddling with his bottle,
“So basically…I don’t know. I was sitting in like a room one day and I saw in my comments like, ‘Fuck J. Cole. Fuck J. Cole,’…and that was it… But now, I kind of get it because we make different types of music. So people like…They’ll feel some type of way like ‘Fuck this. Fuck that.’ I started doing it and people were just like, ‘Fuck it.’”
Honestly, more young rappers will take a page out of Cole and Pump’s book. Maybe we can get a sitdown between Drake and XXXTentacion so someone can explain whatever happened there. A sit down between The Basedgod, A-Boogie, and PnB Rock would be even hotter.
Hopefully, Cole continues to be the light at the end of the tunnel for these young bucks. God knows they need they need the guidance.
Producer TRAKGIRL is on an uphill battle to settle into her deserved tier in the music industry.
Through seductive pieces like Jhene Aiko’s “Overstimulated” and Luke James’ slow, symphonic lament to loneliness “Pearls”, TRAKGIRL exudes her emotionally sophisticated personality in the world of production.
I got the chance to catch up with TRAKGIRL we spoke on her music career, upcoming projects, and love for all things technology.
Conversation with TRAKGIRL flows free and easy, much like the persona she exudes on social media: talented, artistic, and approachable.
Whether you know it or not, you’ve probably heard one of her songs. She’s worked with current artists like Omarion, Tiffany Evans, Luke James, Jhene Aiko, and Timbaland, to name a few.
She always knew she liked music. Shakari ‘TRAKGIRL’ Boles comes from a family of musicians. Originally from the sunny palm beaches of Florida, her family moved over to the governmental DMV area when she was still young.
As she shares in a previous interview, her mother had always played classical instruments. It was at the age of 15 that Shakari began her research on complex sound interfaces such as AKAI LPD 16, teaching herself the module of percussive instruments.
It was during this time she pursued her love for music, discovering the nuances of sound through some of her favorite R&B legends: Prince, Michael Jackson, Quincy Jones, Timbaland, Missy Elliot, and Pharrell.
“I love creating with my friends,” she tells me matter-of-factly.
Female music producers are on the come up. The music industry is a tough-love kind of space, with the need for many tweaks and adjustments when it comes to new artists.
Some are moving past the stigmas and entanglements that come with finding their fit in the industry. Others start off in a different direction.
Although her music is considered R&B, TRAKGIRL seems to have taken a spin at her own sound. While she focuses her singles around the R&B and alternative genre, some may describe her sound capabilities as genre-less.
“I like to pull at heart strings,” she tells us of her emotionally charged beats.
As for a record deal, TRAKGIRL is enjoying keeping it single by remaining unsigned.
“I’m taking my time when it comes to that. I’m big on compensation and being treated and paid fairly.”
Of course, this is where the movement Pay Us Today comes in.
What started off as some merchandise turned into something so much bigger. Pay Us Today has expanded to a unified message for everyone in the music industry.
After a few fellow producer friends warned her of the issues that remain persistent throughout the stories of various artists, such as not getting credited or paid at all, TRAKGIRL decided to ensure her worth.
“It’s a systematic issue that Pay Us Today recognizes occurs for everyone in the music industry.”
Originally starting as a platform for a unified message on merchandise, Pay Us Today’s dream can be summed up into its opening sentence statement:
“Give credit where it’s due.”
Now, Pay Us Today is expanding, moving forward to becoming an educational platform for women involved in the music industry.
“Over the years I’ve watched my friends fight through the daily journey of surviving as a creative [producer, artist, etc.] and it’s given the perception of how the music industry sometimes undervalues creatives.”
Recently, TRAKGIRL was the panelist for the NAMM conference with Women’s Audio Mission, speaking on the method of recreating blockbuster albums for concert tours.
Moving forward, she hopes to work with more female-focused organizations and shed light on women in the industry.
“I’m doing a few speaking engagements the next couple of months that I’m really excited about. The goal is to hopefully open doors and bring access to women who want to be producers and engineers and get into the industry and maneuver in a male dominated industry. We have to build some type of protective blanket for us. I want the conversations that are happening to continue.”
I mention gaming. We bond over our love for it, she laughs and refers to herself as a “super nerd.”
TRAKGIRL tells me that she’s been playing The Last of Us lately and shouts out her favorite innovative corporations, sharing an agile dream of designing her own tech equipment.
“I’m a super nerd! Again partnerships is key for me this year. So I’ve been focused on tapping into music tech. I’m interested in innovative products that enhances my workflow and creation. I’m a fan of companies like Native Instruments, Spectrasonics, Moog to name a few… I recently was invited to the ROLI house at the NAMM conference and got to try some really cool products. Who knows… Maybe I’ll design my own equipment or software one day.”
She hopes to have her own record label one day and claims that her ownership of her art is what’s most important to her when it comes time for work. Until then, we have many more years of authentic music production to look forward to.
“Ownership is important. Building something from the ground up has been my thing. It feels good to build something from the ground up.”
I ask TRAKGIRL if we have anything else to look forward to this year, like her partnership with fellow collaborative artists Crystal Caines. She leaves us with an enticing answer with just enough ambiguity to leave you hanging onto her last word.
“Definitely working. Mystery has always been my thing, but I’m currently working on something this month, next month and the months beyond.”
For everyone out there who plans on taking any industry head on, she has some advice.
“Never compromise, stay true to yourself and keep pushing have faith.”
I became a fan of Nasty C in 2016 after I heard the banger “Juice Back.” Although the 2015 mixtape Price City was his first body of work, “Juice Back” truly put him on the map.
Then he came out after with the remix with some fire features from South Africa’s Cassper Nyovest and Nigeria’s very own Davido.
It wasn’t surprising that this track blew up within South Africa and beyond. Nasty C became the youngest emcee to win hardware at the prestigious South Africa Hip Hop Awards with his mixtape Price City helping him earn the “Best Freshman” award.
Nsikayesizwe David Jr Ngcobo, aka Nasty C, is a 21-year-old from Durban, South Africa. If you follow him on his Instagram and Snapchat, you’ll see that he doesn’t take himself too seriously.
But don’t go sleep on him because of that. You’ve got to pay attention to his witty wordplay and bars. Don’t let them go over your head.
Nasty doesn’t hold back and can definitely hold his own against most rappers. He is hugely popular in South Africa and throughout the continent. Nasty C is definitely an inspiration to the youth that follows him and he’s always taking note of that.
In September 2016, C released his debut album Bad Hair as a free project because of some clearance issues. Then he released Bad Hair Extension a couple of months later.
“25” and “I Lie,” which featured other hot young South African artists, were my favorites. But “Hell Naw” was the biggest hit off the album. In addition to some of South Africa’s hottest artists, French Montana was also featured on the album.
What’s interesting about Nasty C is that he collaborates with a lot of other young artists and rappers. His collaborations with Tellaman are some of his best.
Tellaman is a young singer-songwriter and producer also from Durban.
These two definitely don’t play around in the studio. There’s a new joint from Tellaman which features Nasty C and another South African rapper, Da Les. Nasty C recently dropped a new track “Dance” and of course, it features Tellaman.
Since 2016, Nasty C has been creating a lot of heat in the growing South African hip-hop scene and one thing is clear — he’s going to be a problem.
That boy doesn’t plan on being slept on this year. In 2016, he was featured on Davido’s “Coolest Kid in Africa”, which became a massive hit.
He was nominated last year for a BET Award alongside some of Africa’s best for Best International Act in Africa.
He was the next South African rapper to appear on Sway In The Morning after three of South African biggest rap stars: AKA, Cassper Nyovest, and Kwesta. He definitely didn’t hold back in his freestyle.
https://www.youtube.com/watch?v=6foHFv-mNCI
He was then featured on Major Lazer’s Know No Better EP with the track “Particula,” with an All-Star cast of African artists DJ Maphorisa, Ice Prince, Patoranking, and Jidenna.
He’s recently went on his “Ivyson Tour” around Africa. Peep some of his hottest features below.
Emtee – Winning (ft. Nasty C)
Davido – Coolest Kid in Africa (ft. Nasty C)
Major Lazer & Dj Maphorisa – Particula (ft. Nasty C, Ice Prince, Patoranking & Jidenna)
Jermaine Cole has to be one of the hardest artists to critique. Unlike any rapper, his music comes with strong, polarizing biases, which tug at you from one side to the other.
Either Cole is nice or he’s boring. His lack of features is either creative or it’s hurting him. He’s a good songwriter or he’s too repetitive. It’d be impossible to get a read on him if you turned to social media.
Without fail, it’s either his loyal fanbase lecturing you on the complexity of his bars or it’s his haters telling you how mundane his raps are.
Before his music even has a chance to marinate, claims of it being both the best thing you’ll ever hear and the worst thing out floods our timelines and throws out all hopes of ingesting his material with a clean pallet in the process.
For the longest time, this infuriated me because I never understood how people could hate Cole so much, nor did I understand how people rode for him so hard (his last three albums have gone platinum with no features).
But after hearing J. Cole’s newest album, KOD, it confirmed that he is an anomaly in the hip-hop world and has indirectly created this reaction to his music by simply being him.
You see, ever since the 6’2, St. Johns graduate from Fayetteville North Carolina figured it out in 2014, he no longer needed you, I, or anyone’s approval. It was at that time Cole found himself as an artist, and he hasn’t looked back since.
When Cole stopped giving a fuck
J. Cole didn’t attain breakout stardom until his third studio album, 2014 Forest Hills Drive and you can clearly notice the artistic switch at that juncture in his career, both sonically and on the charts.
Cole World: The Sideline Story catapulted him to No. 1 on the Billboard 200 with guest features from Trey Songz, Drake, Jay-Z, and Missy Elliott and “Work Out” remains his biggest hit to date, yet it only sold 218,000 its first week.
https://www.youtube.com/watch?v=6PN78PS_QsM
His second album, Born Sinner was assisted by Miguel, Jhené Aiko, Kendrick Lamar and 50 Cent, yet only sold 297,000 copies in its first week.
2014 Forest Hill Drive sold 353,000 copies its first week, had no features and went on to be nominated for Best Rap Album at the 58th Grammy Awards.
What changed? Cole stopped giving a fuck.
As he addressed on the record “Let Nas Down,” chasing radio hits were tearing him apart and his remedy since has been doubling down on himself.
FHD was the Cole he started off as — the mixtape Cole — and the results were obvious tells to a formula that he’d stick to. However, the process of not conforming alienated listeners in the process.
J. Cole stans vs J. Cole truthers
I once read that J. Cole’s music is reminiscent of the rap you listened to before losing your virginity. While funny and meant to slight, the statement is actually quite accurate and revealing in a way. J. Cole’s mixtapes and the songs that captured his initial fanbase were, indeed, those kinds of raps.
The Come Up, The Warm Up and even Friday Night Lights tackles everyday life that everyday people go through, not rapper talk. Issues like going off to college, paying off student loans, getting a job, hating where you are professionally and “School Daze” dominated the subject matter of his last three albums, topics that, depending on what you’re tuning in to, can be perceived as “boring”.
But it works regardless because it’s what his core fans want and need to hear.
J. Cole’s best songs are simple; not over-amplified by huge snares are trap beats — think “Dollar and a Dream” and “Losing your Balance.” So if his music is returning to those vibes, if anything, it’s him at his strengths and it’s what will sell.
That’s what separates the J. Cole stans from the J. Cole truthers. The stans — the diehard J. Cole supporters — are his fan base from the mixtape era. The truthers — the ones who don’t see the hype — are the ones who never connected or who no longer resonate with it.
J. Cole does well what J. Cole does well: being the guy next door with something to say. Either it’s for you or it’s not.
KOD
KOD dropped last Friday, on 4/20, and has already broken both Spotify and Apple Music streaming records for most streams in a day. And, in addition to being the No. 1 album in the country, it’s projected to be the best-selling record of the year so far, all while having no features and no promotion.
In an era where drug abuse is celebrated, Cole dropped an anti-addiction album, going not only against the trend but against some of the most popular upcoming artists.
Say what you want about J. Cole but he can speak from the heart at any given time, at any given point, and he’ll have a mass of fans waiting to hear the message.
There are going to be people who dislike Cole due to how obnoxious his base can get, but he is far beyond the opinions of others and too much in tune with himself to care.
J. Cole doesn’t need our support, per say. You can hate him, love him or not think twice about him. If he never sold another album or ticket sale he’d still stay true to what he believes is his truest message — this is why he will always win.
Tierra Whack is the dopest artist you haven’t heard of yet and it’s not even close.
To date, she has a little under 8,000 followers on Twitter, even less than that on SoundCloud and roughly around 20K followers on Instagram; she isn’t trending, nor ever has, and she hasn’t been invited to sit down at The Breakfast Club — yet.
But the instant you play Whack in your headphones, you know you’re listening to a global superstar.
Born in Philadelphia, Tierra Whack first made a splash in the hip-hop stratosphere back in 2011 free-styling on the Cosmic Kev Come Up Show under the moniker Dizzle Dizz.
But it wasn’t until late last year when she dropped the video to her infectious single “Mumbo Jumbo” when blogs, personalities, and the few who know good music, began paying attention.
Much like the song, the video for “Mumbo Jumbo” takes repeated consumption to digest. Melodic, inaudible at times, and sonically refreshing, Tierra Whack takes a creative leap that you’d only expect a newcomer outside of the industry to.
The video is abstract, to say the least, and employs the viewer to connect the dots between what you hear and what you see. There aren’t many in rap doing music or music videos like this right now.
Jot down whichever qualifications or pull up whatever list of qualities a “good emcee” needs, and Tierra Whack crosses each out emphatically. Her wordplay, soul, vision, and voice is something else, and people are just starting to catch on.
Artists like Lil Dickey and Khelani seem to have caught wind of the talented rapper/songstress and even millionaire entrepreneur Gary Vaynerchuk, who has gotten into the habit of extending his marketing advice to hip-hop stars, says “she’s special” and that’s she’s “going to be a ridiculously big star.”
They met in February of this year for an episode of his vlog and put this in the video’s caption:
“I really think that Tierra Whack has a solid shot of being a massive artist in this space. She has something that I don’t see in many other artists, so I just think that this is going to really work out for her.”
With no mixtape, EP, or album, Tierra Whack has managed to harness a sound that is both unique and technically sound.
The grand total of eight songs on her SoundCloud all give you something a bit different, but it’s her penchant for putting words together — something she’s been doing seriously for almost a decade now — that so obviously shines.
Timing is everything and Tierra’s time just might be now. Last year Rapsody was nominated for a Grammy and Cardi B had the number one song in the country. Nicki Minaj has risen again, Princess Nokia and Noname are holding down the underground and CupcakKe has her complete own lane — and that doesn’t scratch the of the female rappers that are gaining ahold on the industry.
Female or not, you’re not going to hear an artist with this much talent this under the radar, which is why you should jump on the bandwagon now.
As a fan, I can only hope Teirra’s momentum carries her to the point of national recognition, and as a fan, I equally just hopes she continues to make great art.
Now, if you’re on Twitter or following the conversation you hear and see, you’ll probably say that Wale was trash. You’ve probably laughed at a meme of Vince Carter dunking his album into a recycling bin or snickered at some retweet that no one cares about his music.
Twitter
Because, the truth of the matter is, not a lot if people like Wale.
Wale’s likability does not bode well pretty much anywhere, and its hard to place the blame on anyone specifically. It’s been more of chain reaction than anything — a domino effect, if you will. It’s been a pulling and pushing of trying to convince everyone he’s good enough and just letting his music be for who it’s for, which is partially his fault.
But this is why Wale is so valuable to hip-hop.
Who doesn’t relate to always feeling like you’re not good enough or that you must prove yourself to everyone? Who isn’t in it for the glory? To be the best? Hip-hop doesn’t have enough rappers who show their emotion on their sleeves; who are transparent with the toils of success and the pursuit of it. But that’s Wale.
Wale said in an interview with The Breakfast Club,
“I don’t care about the money, jo. I like the sport of rhyming. I want to have quadruple enterdres on certain records and everybody to be rewinding them… that’s what I care about.”
It’s why, in late December of 2013, he spazzed out on Complex for not making their “50 Best Albums of 2013” list, it’s why he used to go back and forth with nobodys on Twitter, and it’s why he suffers with anxiety.
Though he social hiatus was short, when he returned with the LeBron ‘decision’ aviator on Twitter (which we later found out meant he’d left Atlantic), his shoe collection stunt on Instagram, and his newest EP, It’s Complicated, it felt like someone you knew hadn’t gave up.
Wale has released five major studio albums, gone gold twice, is Grammy-nominated and has a history of dominating the urban radio. Yet, it still feels like his career isn’t quite in the place it deserves.
On one hand, he easily one of the nicest with a pen. From his spoken word intros to his wordplay, he’s gifted at putting words together. But it’s understandable for someone not to like his sound. Which is okay. It all about ignoring the negative and embracing the positive.
The problem is that it’s fun to hate, and Wale, in part, has made himself an easy target.
I’m sure there are people you can point out with positions you believe you deserve and I bet you’ve had recognition left on the table in one area of your life or another, which is why figures like his matter in public light.
Coming in with the class of J.Cole, Drake and Cudi, Wale has always felt like he’s been the least-embraced of his peers. You can even compare him to the class after — with Kendrick, Big Sean, and even Wiz — it always seems like Wale has never gotten the respect he deserves.
Wale’s stint with Interscope went left after poor sales of his debut studio album, Attention Deficit in 2011. In 2014, Wale amicably split with Roc Nation (around the same time Meek Mill called him a cornball and that he was no longer MMG) and, as of February of this year, after six year and three albums, Wale has parted ways with Atlantic Records, the major label which umbrellas the Maybach Music Group empire.
Yet, here he is, with another project, not missing a beat.
Since 2009, when Wale first came to the majors, he’s released a studio album every two years. Not only is that consistency, but it’s more than what the majority of rappers can say. It’s part of the reason he named his latest single “Staying Power”.
“Lately been feelin’ like niggas doubt me/Trust me, they don’t got no staying power/Left Atlantic, about a minute later/Every record label try and scout me.”
We need Wale because we need to see the reality side of things for a change.
Not just the deals, the highs and the success — but the fears and doubts. The longing for more, the dissatisfaction and the balance through turbulence.
He’s not perfect and he may not even be your favorite, but he’s honest, and that’s worth something,
