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SNKRS app sends hypebeasts into meltdown mode over Nike x Virgil Abloh collab
Yesterday, Nike and Virgil Abloh’s collaborative “The Ten” sneaker collection dropped on Nike’s SNKRS app. Because of the hype surrounding anything Nike or Virgil Abloh does, the internet had a collective meltdown over the inability to actually cop any of the sneakers.
The Ten collection itself (consisting of 10 different designs) was sorted into two categories, “Revealing” and “Ghosting”. The “Revealing” set included Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax, and Nike Blazer Mid. “Ghosting” includes see-through designs of Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017, and Nike Air Max 97.
Through the Nike website, Abloh described his inspiration for the Off-White and Nike collaboration, saying that he used to draw on Jordans and send them to Nike headquarters as a teenager growing up outside Chicago.
Abloh said:
“We were enamored with Air Jordans. Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s.”
That’s all well and good, but with Abloh’s moves over the last couple of years, going from Kanye’s aesthetic consigliere to streetwear mogul, sneakerheads all over the world were lining up on Nike’s SNKRS app to cop something from The Ten collection.
As is always the case with these exclusive streetwear drops, limited quantity just adds to the hype. With every hypebeast on the planet trying to cop the Nike x Off-White collaboration, the SNKRS app provided everyone with a steady diet of L’s.
The internet was NOT happy, but took those L’s in stride.
Fuck a vowel
SNKRS is TRRBL
— Danielle Fishel Karp (@daniellefishel) November 20, 2017
Desus with the wisdom
gonna take a sharpie and write "we've encountered an error. please try again later" in quotes on some uptowns and say they're off white
— Desus Nice (@desusnice) November 20, 2017
the Big baller brand app wouldn’t fail y’all like this
— Desus Nice (@desusnice) November 20, 2017
Hold that L
Opening the SNKRS app every 30 min like pic.twitter.com/iEQiJ8gxCO
— shellz (@shellhathnofury) November 20, 2017
https://twitter.com/egotthejazz/status/932693191568093184
My SNKRS app acting weird man. pic.twitter.com/AR1hEo29b5
— Stay At Home Dad (@UKNOWJUSTIN) November 20, 2017
“L” by Virgil Abloh
https://twitter.com/Four_Pins/status/932703784320585728
SNKRS app petty
https://twitter.com/markfleschner/status/932695284840386560
https://twitter.com/brunzilla/status/932688729357148160
CLOUT GOGGLES WON’T SAVE YOU
Not even with my clout goggles and my shoulder bag on, could i make this SNKRS app work for me. pic.twitter.com/DdROoISlNd
— RAVEN B. (@RAVIEB) November 20, 2017
Pour one out for all the sad hypebeasts today
https://twitter.com/robflash_/status/932671849594540032
Bro, This Nike SNKRS App Is TRASH!!!
Payment Got Declined 6 Times…
You Tryna Tell Me My Money Isn’t Good? @Nike
— Bobby (@BobbySolez) November 20, 2017
When you actually thought you had a chance at the Nike x Off White collab on the SNKRS app pic.twitter.com/E2z62x25or
— mike lepkoske (@PhatL7) November 20, 2017
The Ten series is extremely fire, but it’s not worth the stress people. Resell market about to be going BRAZY.