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SNKRS app sends hypebeasts into meltdown mode over Nike x Virgil Abloh collab

Yesterday, Nike and Virgil Abloh’s collaborative “The Ten” sneaker collection dropped on Nike’s SNKRS app. Because of the hype surrounding anything Nike or Virgil Abloh does, the internet had a collective meltdown over the inability to actually cop any of the sneakers.

The Ten collection itself (consisting of 10 different designs) was sorted into two categories, “Revealing” and “Ghosting”. The “Revealing” set included Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax, and Nike Blazer Mid. “Ghosting” includes see-through designs of Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017, and Nike Air Max 97.

Through the Nike website, Abloh described his inspiration for the Off-White and Nike collaboration, saying that he used to draw on Jordans and send them to Nike headquarters as a teenager growing up outside Chicago.

Abloh said:

“We were enamored with Air Jordans. Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s.”

That’s all well and good, but with Abloh’s moves over the last couple of years, going from Kanye’s aesthetic consigliere to streetwear mogul, sneakerheads all over the world were lining up on Nike’s SNKRS app to cop something from The Ten collection.

As is always the case with these exclusive streetwear drops, limited quantity just adds to the hype. With every hypebeast on the planet trying to cop the Nike x Off-White collaboration, the SNKRS app provided everyone with a steady diet of L’s.

The internet was NOT happy, but took those L’s in stride.

Fuck a vowel

Desus with the wisdom

Hold that L

“L” by Virgil Abloh

SNKRS app petty


Pour one out for all the sad hypebeasts today

The Ten series is extremely fire, but it’s not worth the stress people. Resell market about to be going BRAZY.