Macy’s made fashion history the other day when they partnered with Verona Collection, an Islamic boutique that caters to different types of women’s clothing styles, from conservative to casual-modest.
On February 15th, the Macy’s website will launch the line, which includes hijabs, shirts, pants, and most importantly, abayas, the traditional cloak Muslim women wear.
The Verona Collection was chosen to be part of The Workshop at Macy’s, a program aimed at business development and mentorship for minority-owned businesses.
“The Workshop at Macy’s, our company’s first business development program, was launched in 2011 to foster growth in the next generation of minority- and women-owned merchandise suppliers. Conducted annually, this program is a foundational element of our commitment to vendor diversity.”
101 businesses have successfully “graduated” from the program, with major boosts in financial success.
Founder of Verona Collection Lisa Vogl is excited by the collaboration and says this will be a great way for women of an entire community to express themselves.
The news is out and many may have already heard! Verona made history and will be launching our full spring collection on Macys.com on February 15th A first for an American major retailer. The entire Verona family would like to extend our sincere gratitude for everyone who has helped to make this happen including friends, family and our amazing dedicated hard working staff members. But most of all we thank Allah SWT (God) for this amazing opportunity. And last but certainly not least we thank all of you! Yes – because of your amazing loyalty you have made this possible.
Vogl is a single mother whose fashion photography work has appeared on a couple of online publications. An Islamic convert herself, the idea for the brand came while shopping for clothing to suit her needs — she was rarely able to find comfortable and cute conservative pieces.
“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
In 2016, Vogl opened a women-only attire store in Orlando, Florida. Since then, her company’s brand has grown tremendously over the past year and a half.
Her brand is worldwide, reaching locations in department stores across major cities in the U.S. Her exposure has lead her to an unveiling at the Macy’s Herald Square location in New York City.
Verona Collection Giveaway!!! Rules are simple: 1) Follow @veronacollection 2) tag 3 friends and write “Verona launching on Macys.com Feb 15th” under any photo on the VC Instagram page. You may enter as many times as you like. Winners selected at random. Winners will be selected and announced on February 15th 1st prize: £75/$100 to spend at Verona 2nd prize: £50/$75 to spend at Verona 3rd prize: £25/$40 to spend at Verona 📷 @eduardoes model: @team_jass
According to NY Times, consumers spent “$254 billion in 2016 on Muslim clothing” and is “predicted to be worth $373 billion by 2022.”
No doubt both Macy’s and Vogl made the right choice.
I have to say, it will be extremely refreshing to walk through Macy’s and see a such a strong statement of diversity hit the rack. It may take some getting use to, but that’s the only way to ensure a complete change in our clothing retailers.
What a great step in the right direction.