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aftermath June 23, 2017
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Chance the Rapper apologizes to Dr. Dre and Aftermath after taking shots

Back in April, on the opening night of Chance the Rapper’s Be Encouraged tour, the Chicago MC took some shots at major labels.

During a performance of “No Problem,” a large projected screen changed names of music’s biggest record companies, mocking them.

https://www.instagram.com/p/BTTMIZGlNgO/

According to HotNewHipHop, Chance altered the names of the labels,

“Motown became No Crown, Def Jam Recordings was Don’t Join Recordings, and Aftermath Entertainment was Can’t Do Math Entertainment. Chance also switched Sony to Phony, Atlantic to A Titanic, Virgin to Villain, Warner Music Group to Wiener Music Group, Epic to Edick and Universal to Undiverse.”

Yesterday morning, Chance seemed to have some regrets over the display at his show, specifically apologizing for taking shots at Dr. Dre’s Aftermath Entertainment.

Chance tweeted, “I want to formally apologize to Dr. Dre, and all of Aftermath for publicly disrespecting their hard work and contributions to music.”

Chance the Rapper has made it a point to never sign to a major label, criticizing their treatment and exploitation of artists.

When asked if he would ever sign to a major label, Chance told Rolling Stone in September 2013, “there’s no reason to. It’s a dead industry.”

But questions have been raised over Chance’s actual independence. Sure, he’s not signed to a major label, but Chance did sign an exclusive deal worth $500,000 with Apple Music to exclusively host his ‘mixtape’ Coloring Book.

Chance clearly had some sort of revelation after his critical display.

Could it be that Dr. Dre and Jimmy Iovine’s involvement with Apple Music, the very platform that Chance himself had an exclusive streaming deal with, caused him to rethink his outburst?

https://twitter.com/noyokono/status/877921572266295296

Perhaps a publicist or manager stepped in the way to clear things up?

This is not intended as a shot at Chance or anything, he clearly believes in artist independence and he obviously has a point about major labels’ treatment of musicians, but in his attempt to get one over on the powers that be he revealed his own connection to them.

It’ll be interesting to see if Chance continues his critique of major labels, will he simply remove Aftermath from the display?

We’re all for young artists finding different ways to get their music out to the people, but can’t throw stones if you live in a glass house.