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kevin durant

Kevin Durant is low key taking over the tech scene in Silicon Valley

When Kevin Durant shocked the sports world and left Oklahoma City for Golden State last summer, not a lot of people understood the vision.

Of course there was the obvious: “this motherf*cker’s tryna win some championships”, but there was more behind the move than just ball.

Unlike LeBron who spent four years in Miami to get his rings and turn up at LIV, which he definitely did, Durant made the conscious decision to make sure he was in position to undertake another endeavor once his playing days are over.

In his Players Tribune announcement he said this decision,

“Encourages my evolution as a man: moving out of my comfort zone to a new city and community, which offers the greatest potential for my contribution and personal growth.”

The allure of Silicon Valley and the possibilities investing his time and money into tech was something that he just couldn’t pass up so he peaced on OKC to pursue something that’s realistically bigger than basketball.

So what exactly has the 6’10” ball player-slowly-transitioning-into-businessman been cooking up since pulling up to the Bay?

Kevin Durant is already one of the most marketable pro athletes and is signed with Jay Z’s Roc Nation Sports.


He’s also one of the most business minded NBA players.

Before even moving to Silicon Valley, KD formed a startup with his agent and partner Rich Kleiman called Durant Company.

Kevin Durant

There he has invested in companies such as Acorns.

As well as the food delivery service Postmates, where he’s an investor and spokesperson.


He even did a special promotion where he was delivering Postmates orders himself!

He also invests in a slew of other tech related startups and app companies like Jetsmarter.


Plus so many more that we can’t even keep track at this point.

KD even appears on the Shark Tank themed show for athletes MVP.


Plus he’s an investor in the site Players Tribune where he published his decision to play for the Warriors.

The Players Tribune

But what KD is most interested in at the moment is video content and distribution.

He regularly speaks at the YouTube headquarters in San Bruno, California and streams his own live vlogs.

In just one year with Golden State, he’s accomplished more off the court than he was ever able to in OKC.

The scary part is that he’s only getting started.

Rob Dyrdek

How Rob Dyrdek consistently took risks to become the mogul he is today

Not many people can say they quit high school to become a pro skateboarder, left their hometown in Ohio to move to Los Angeles at 16, and became one of the most influential business moguls of their generation 26 years later.

As a matter of fact, only one man can truly say that: Rob Dyrdek.

While his popularity rose with his MTV shows like Rob & Big, then Fantasy Factory, and now Ridiculousness, he’s also been one of the savviest business minds when it comes to branding and scaling his companies.

But even more than that, Dyrdek has been one of the most revolutionary risk takers of our time. At 42 years old, he’s no spring chicken, but he has plenty more years ahead of him to continue to add to his already impressive legacy.

His journey up to this point is something we can all learn from. His fearlessness when it comes to taking risks is inspirational and if his success story isn’t enough to get you fired up and motivated, then you really weren’t sh*t to begin with, bruh.

Rob Dyrdek is one of the most influential skater-turned-moguls ever, creating a lane for himself unlike any other. So how did he do it?

Rob started out as a normal kid in Kettering, Ohio.


At age 11 he began skateboarding when pro skater Neil Blender gave him his first board.


By age 12 he got his first skateboarding sponsorship with the same company that was sponsoring Blender.


A few years later they partnered together to create their own skate brand called Alien Workshop, which still exists today.


By the time he turned 16, he decided to skip his senior year of high school to move to LA and pursue his dream of being a pro skater.


Dyrdek would sign with DC Shoes and with Danny Way take the company to big heights. He also got sponsored by Monster Energy and helped create Silver Trucks.

According to Forbes he said, “When I was 16, I told people I had to treat this career like a business.”

Skate All Cities

Rob was very business-minded early on, tracking his board sales and knowing exactly how much money he was making.

Alien Workshop

Around this time he began his entrepreneurship journey trying to start his own hip-hop label and opening a skate shop.


Talking about trying and failing in different businesses Rob said, “I started my first company when I was 18 and learned by trial through fire, having no formal education or entrepreneurial experience.”


In 2003 he started the Rob Dyrdek Foundation and created skateparks in different cities to ensure the safety of riders.


In 2006 he and his best friend Big Black became cultural icons with the hit MTV show Rob & Big.

This would lead to the 2009 MTV series Fantasy Factory where Rob’s full entrepreneurial moves with Dyrdek Enterprise were put on display.

This included a “Hands of God” music studio where his cousin Drama could record.

Dyrdek and his Fantasy Factory even appeared in appeared in games like Skate.

In 2009 Dyrdek produced his own movie Street Dreams, which costed him $1.7 million and made him $18 million.

In 2010 he started Street League Skateboarding with an ESPN contract to boot. This revolutionized competitive skating as he even developed a scoring system now known as ISX.

Street League Skateboarding

In 2011 he appeared in Jackass movies and started his third show on MTV called Ridiculousness where he brings guests to watch brazy clips from around the internet.


By 2013 his other properties included a Nickelodeon animated series called Wild Grinders, Loud Mouth Burritos, the streetwear brand DTA Posse with Travis Barker, just to name a few.


Dyrdek even has his own TAG Body Spray called Make Moves. Fitting.


The number of projects and businesses Rob is involved with today is exponentially growing.

He also may currently be one of the flyest dads of all time.


The kid from Ohio even started his own venture studio Dyrdek Machine, where he works with young entrepreneurs and invests in their ideas.

Rob Dyrdek is now in a position to take over the world. But it all started with his relentless work ethic and the risks he took.

The story of the janitor who invented Hot Cheetos will motivate you

As brazy of a time as it is in America today, you have to keep ya head up and find hope in any way possible.

There’s still all types of dope shit happening all around us. Motivated ass people are out there strategizing the next great idea, artists are still creating, and sundress season is upon us!

This is, after all, a country built off immigrants, a testament to how lit the American dream still is, it’s the story of the motherf*cking janitor who invented Hot Cheetos.

Yup, that snack you end up copping every time you’re smacked out your mind at the store and totally forgot why you went there in the first place, was made by a custodian.

Think about that. The janitor who deadass cleaned the toilets at the Frito-Lay factory in Rancho Cucamonga, California came up harder than anyone else in that bum ass place.

Richard Montanez, who immigrated from Mexico in the 70s and had the dream of one day being a trash man in the great country of the United States, is now an executive at the company, leading multicultural sales across Pepsi North America and getting this bread.

For him, it was a simple moment at the factory that made him look at things differently and envision something bigger. In a message from the company’s president at the time, he urged all employees to “act like an owner.” In an interview with (f*ck) Fox News he recalled,

“I looked around and didn’t see a lot of reaction from my co-workers, but for me it was the opportunity to do something different.”

This right there tells you a lot. The same message being relayed to a room full of people but only one man took it seriously. A man who had virtually nothing but never complained. F*ck these other overprivileged assholes who constantly complain in corporate America but never want to do anything about it!

Anyways, one day at the young factory, there was a spill and some of the uncoated Cheetos got all over the place. Montanez picked them shits up, brought them to the crib and gave them some real flavor.


Mimicking the traditional Mexican dish elote, he had his wife add real chili instead of that fake ass cheese shit and soon everyone at the crib started f*cking with it. It was actually so poppin’ that it didn’t seem like too crazy of an idea to show these fools at corporate.

So with about two weeks to prepare, he set up the presentation, borrowed a book on business strategies at the local library, made sure his English was as Gucci as possible, and pulled up on these suits with a tie he copped for $3. He also put some of his own swag into it and mad this shit extra hot.

“I had two weeks to prepare a presentation for the company executives. I’m a little bit of an artist so I even designed the bags and put the Cheetos in it.”

Of course the proof was in the pudding and Hot Cheetos were an instant hit. Shout out to the peeps at Frito-Lay for letting this man rock and not stealing his idea too!

Fast forward to 2017 and he’s holding it down for all Hispanic workers at Frito-Lay.

When it comes to hiring and marketing to his the Spanish community, Montanez has led the charge when it comes to keeping his people into the picture.

The fact that he’s dealing with a food brand and is coming up with strategies to actually feed his people is something that means a lot to him.

“Latinos who have made it like myself have a responsibility to open doors to younger generations and teach them that they can do it. I do it because I can and I know what it is like to be hungry.”

It’s a beautiful thing when a man with nothing can come to this country, work his ass off, get a position he’s perfect for, and be able to affect other people’s lives.

But no shout out to white people who’ve been taking his creation and legacy and turning it into some funky ass shit.

They really putting this on salads bruh.

And turning this into rice crispy treats. WTF!

Nah you know they’re wildin’ when they’re drinking this shit with tequila.

Leave it to Katy Perry to kill it completely. I’m done.

Eternal shoutsout to Richard Montanez, King of the Hot Cheetos.

8 of the flyest Snoop Dogg quotes on how to move like a G

The evolution of Snoop Dogg is low key one of the greatest American stories of our time.

When he first jumped on to the scene as a 19-year-old in the middle of the gangsta rap era and dropped the classic Doggystyle, nobody would’ve guessed that 25 years later he’d pretty much conquer the world. Well, nobody except Snoop of course.

To stay relevant for this long is no coincidence either. He makes timeless music, does fly shit, but most importantly has the knowledge and instincts to expand his brand. He’s also low key been way ahead of the game and predicted some trends.

Remember Doggy Fizzle Televizzle? He was making viral nonsense since before the internet could’ve really made that sh*t poppin’. And what about when he put out a reggae album Reincarnated? This dude is truly smacked and does whatever he wants!

Not only does Snoop have the entrepreneurial lane on lock, but his bars are always spitting some fly truth and the man makes hits.

No doubt the things that shaped him early on growing up as a Crip in Long Beach helped him stay true to himself with regards to the decisions he’s made. But Snoop’s also grown so much and undoubtedly an old head we can learn from.

At 45 years old, he’s a father now, but showing no signs of slowing down. These quotes will show you what it’s like in the mind of a G.

Snoop Dogg’s first album Doggystyle was a direct reflection of everything he saw up to 19 years of his life. The track “Murder Was The Case” was literally about a trial he was facing for homicide. If that outcome was any different there might’ve been no story for Snoop to tell.

Like many rappers who are really from the hood, Snoop has great awareness of who he is and where he’s from. While evolving as a businessman came second nature, he never let success change what he represents.

He’s from the tough streets of Long Beach and losing touch with his community would change who he is today. Staying true to yourself is one of the hardest things to do these days but for those who can do it and build their wealth, they’re changing the culture.

Like any successful mogul, Snoop has made his fair share of mistakes in the past. He has still never let that deter him from moving forward and taking risks.

Sometimes the hardest thing to do is take that L but some people just don’t know how. But when you can look in the mirror, tell yourself you f*cked up and grow from it, then you gonna level up, son.

Don’t be scared to go back to a time in your head that’s almost unbearable to think about. Look that shit in the eye, get over it, and move on.

How much is enough? Most people might say they believe in being low key at all times, but if you worked for something your whole life then why not take it?

When it comes to fly shit, it’s all about progressing and leveling up. As you achieve more success in your life why not let that reflect in what you wear and drive, as well as who you surround yourself with.

Long story short, don’t ever feel bad for getting fly.

Snoop Dogg is an elite class of hip-hop moguls who truly run shit.

While staying authentic to who you really are is important, sometimes you gotta give in from time to time. Not saying that Snoop ever had to do that but he lets brands who want to get in with his full transparency.

He’s never hid who he is and understands that collaboration is one of the most important aspects of creating a successful product. You take a little bit of what someone like Martha Stewart has to offer, mix it with Snoop, and make some million dollar magic.

Snoop has diversified his brand more than any other rap mogul in the game. He never relied on just selling records or tour money to feed his family. He’s pushed himself in movie roles, failed from time to time, and is always thinking about what’s next.

The evolution of Snoop as as a businessman can teach us a lot about success. Once you can start thinking outside of that box, then you’re gonna really start unlocking more doors of racks and fly shit. If it don’t make dollars it don’t make sense.

Going back to taking these Ls, we try to avoid them at all costs but they are absolutely necessary. If you don’t know what it’s like to eat shit now, then how will you handle it later?

Don’t get me wrong, don’t try to make this habitual and let these Ls stack up. But be fearless when it comes to approaching new ideas or figuring out problems. Don’t just sit in the cut like a shook ass bitch.

So how the hell has Snoop been able to keep a level head after over two decades in such a brazy ass industry? Well getting smacked definitely helps.

On the creative side, he’s surely been accustomed to letting that ganja guide the direction of some songs and studio sessions. But like most people who make smoking loud a part of their every day routine, it actually helps.

It makes you look at shit differently, appreciate the little things and make shit just overall more fun. Like Dave Chappelle once said, weed is just a background substance. You won’t be crisp, but you’ll function.

No matter what level of success you’ve achieved, it all comes down to your attitude and the way you look at your situations and your problems.

If you let that shit overtake you and distract from your focus, then you won’t accomplish anything. But if you can see the light at the end of the tunnel, master your craft, and envision yourself where you want to be, your whole outlook will change.

Snoop never let his circumstances when he was dumb broke in LBC affect the way he looked at the world and what he wanted to achieve. 25 years later, look where he made it.

How Rich The Kid went from working hard to the hardest worker in rap

When people talk about savviest independent rappers in the game, Rich The Kid is a name that’s been popping up more and more.

The 24-year-old Queens-native who moved to Atlanta when he was 13 has created a brand and business around himself that’s impressive for any kid his age.

By just being a student of the game, Rich The Kid transitioned his hustle from pushing mixtapes to charging racks for a feature verse. When it comes to the business, Rich The Kid knows his worth in an industry where it’s all about authenticity.

Now that he’s actually in the game, he’s playing it his way and stacking mad bread in the process. Through strategic partnerships and just fuckin’ with the right people, he’s established himself as one of the hardest working young artists in the game.

With such a broad vision, set on conquering every lane possible, only time will tell how far the Rich The Kid brand can really go. This is how he turned the habit of working hard to claiming the title of being the hardest worker (his words).

Rich The Kid is proof that hard work truly pays off when you have a vision and work towards it.

There’s NO success without struggle 🔑

A post shared by Rich The Kid (@richthekid) on

His story started off just like everyone as a regular kid but then he decided to start making moves.

My dad think he a movie star at Church today 😂😂😂⭐️🙌🏽 #BlessedWay

A post shared by Rich The Kid (@richthekid) on

The run of music he’s been creating over the past few years shows why he has the lifestyle he can afford.

In 2013 he dropped his debut mixtape Been About The Benjamins.

Rich Forever Music

That same year he collabed with Migos to drop Streets On Lock  parts 1 and 2.


They would drop part 3 to this mixtape trilogy in 2014.


His second solo mixtape Feels Good To Be Rich dropped later that year too.

Rich Forever Music

In just under two years, Rich The Kid came from seemingly out of nowhere to having a stacked catalog and the respect of all his peers.

With his success with Migos beforehand, they would drop their fourth collab project, Still On Lock, in 2015.


Keeping the grind going, Rich The Kid then dropped another solo project later that same year called Flexin’ On Purpose which had features from Ty Dolla $ign and Young Dolph.

Rich Forever Music

Then he linked up with Migos again to drop Streets On Lock 4 which featured 27 tracks and featured 2 Chainz.


Still in 2015, he released an 8-track project with Makonnen called Whip It which even got featured in Madden 17 a couple years later.

The last project he’d drop that year would be Dabbin’ Fever.

Rich Forever Music

In just two years he ran through mixtapes to the point where he was making some serious cash. But how would he follow up his most productive year?

In 2016, he officially formed his own label called Rich Forever Music. He signed his first artist Famous Dex and producer TheLabCook.

The first official release from his label came that year with Rich Forever Music: The Mixtape.

Rich Forever Music

Then a couple weeks later he dropped Trap Talk which featured Kodak Black, 21 Savage and PartyNextDoor.

Rich Forever Music

He made the XXL Freshman class around this time and his career has been on a rocket ever since.

The Rich Forever 2 mixtape was also released later that year which featured Wiz, Young Thug, Lil Yachty, Playboi Carti and Jaden Smith.

Later in 2016, Rich The Kid signed a deal with 300 Entertainment for 300 to be a parent company for Rich Forever Music.

In just four years, Rich The Kid literally outworked his competition to reach the top.

In an interview with Forbes he says he’s able to charge anywhere from $10,000 – $15,000 for a guest verse.

These days he’s getting on tracks with Justin Bieber and Diplo…

Touring the world playing all of his hits…

And living a life so many kids dream of.

When you’re kicking it with Jaden Smith you know you’re getting bread!

The scary part is that it’s only really been four years and if he keeps up this work ethic it’s a wrap for the game.

Rich The Kid knows what it takes to be successful in rap now and there’s no stopping him.

8 Daymond John quotes that will guide you through business and life

While most people might know him for being that smooth dude on ‘Shark Tank’, Daymond John is more than just another successful businessman on TV.

The Queens-native is yet another example of the American dream; a young man who was deadass broke but hustled his ass off to be in the position he is today.

From chauffeuring his own 15-passenger vans in his section of Hollis, to selling t-shirts out the back of his van up and down the east coast, Daymond John did countless things not many kids would even try in 2017.

His big break came in the early 90s when he launched FUBU and the brand took off to become one of the most culturally relevant brands of a generation. By 1998, John built his company’s value to $350 million and today it’s a global brand valued at $6 billion, according to Forbes.

Daymond himself is worth an estimated $300 million. Not bad for a kid from Queens.

Today, the brand is as brolic as ever as he gets to invest in pretty much anything he wants, both on and off ‘Shark Tank’. His philosophies are studied today by many young entrepreneurs who can relate to his story and aspire to reach his level of flyness.

On the show you can see a calm, collected dude who knows what he’s doing and what he wants when it comes to investments. But it was his humble beginning that allowed Daymond John to see business the way he does.

Here are 8 Daymond John quotes that will help you in business and life.

Every successful person seems to consistently say the same thing about failure… because it’s true. You’re never going to make it on your first try and it’s your persistence to stay grounded and figure shit out that gets you to your goals.

Plans can change but people rarely do. If you’re the type to just drop everything once shit gets tough, then you’ll never get anything done in life. Daymond John took one hustle to fuel the next. In America that’s what it takes: never giving up.

He’s failed way more than he’s succeeded. It’s just that his successes have now far overshadowed his failures.

This is one of the most important pieces of advice DJ has ever spoken. So many times people believe that time is on their side or that they should wait certain things out to start what they know they should be doing.

But time is never on ya side, b. The only time you got is what you have right now in this moment. If you’re working towards your goals and being aggressive with what you want, then eventually something is going to happen. But if you’re just at the crib shwapping it all day, it’s quiet for you.

Problem solving, and more importantly strategizing, is the most important part of building a brand or business. What are your goals? What do you need to do to reach them? What obstacles are in the way?

If you don’t know the answer to any of these questions there have been many people who’ve come before you, like a Daymond John, who’ve paved the way and answer a lot of the unknown. If not, there’s always you and Google, FOH and figure shit out.

Losing money and making a fool of yourself is one of the reasons people are afraid to fail. But it’s when you have to tuck your tail between your legs, go back to the drawing board, and start from scratch where some of the greatest ideas begin.

Looking back on it today, FUBU might’ve never have become the $6 billion company if he didn’t have the determination and vision to keep shit going. If you’re going to fail, and you will, try to fail forward.

As corny as that “your net worth is your network” saying goes, it’s also low key true.

Who you’re able to surround and align yourself with dictates a lot with your overall direction and who you end up doing business with.

The best thing to do is to never burn bridges (unless that person was a true f*ckboy) but if you’re not able to see how you could eventually build with someone in the future, what’s the point of even keeping them there?

When it comes to building the brazy ideas you have, not everyone is going to understand the vision. Find the ones who do, but beyond that put in the extra hours that none of them are trying to do.

Understand your craft, competitors and goals just like Daymond John did with FUBU. Create something that will not only sustain you, but push you and change things around you. If that’s not what you’re working for then go drive a city bus.

No journey to success is walked alone. It takes a team, motivators and most importantly mentors. Daymond had help along the way and he now spends time giving back to the new generation, spreading his knowledge and kicking game to the next generation of hustlers.

But mentors go far beyond just business. They are people to help guide you through the confusing and murky parts of life and business to be able to overcome obstacles and hone in on what you’re really supposed to be focusing on.

You think Daymond John is done creating this wealth? Not even close. As an entrepreneur, that itch to keep building and expanding never goes away.

In fact, the further you get, the more your drive will continue grow and the more life you unlock and shit.

You’re definitely gonna keep failing but in the process you learn more about business and yourself. The more you actually try, the more you’re gonna get.

Nipsey Hussle is the next hip-hop mogul in the making

When it comes to hustlers in the rap game, there are two types making waves on that entrepreneurial tip.

Obviously, first you’d have to the moguls at the top of the list. The guys like 50 Cent who went from drug dealing to selling platinum records. Now he’s executive producing on television and landing movie roles with a net worth of $150 million.

Not to mention the five richest guys in hip-hop who just made it to the Forbes Five.

Then there’s the younger independent artists who are kinda like the startups, finessing their way through the game and controlling their own brand. It takes a shitload of work but guys like Chance The Rapper and Curren$y have found the formula.

Then there’s artists like Nipsey Hussle.

He falls somewhere in between that independent rapper title and mogul status but if there’s one thing that’s for certain, sooner or later he’s headed to that Forbes list.

That’s because his mindset for business and the way he strategizes his marketing is already up there with some of the best. But how, you ask?

Nipsey has been in the game since he dropped his first mixtape Slauson Boy Vol. 1 in 2005.

He would go on to grind for the next five years collaborating with the likes of Drake, Snoop Dogg and Problem.

But he didn’t get to flex his business acumen until he walked away from his deal with Epic Records to go independent in 2010. This is when Nipsey began to shine.

He then launched his own record label All Money In. That’s when he released his mixtape The Marathon which also became a mantra.

What made Nipsey different though was his strategic marketing scheme to sell records in an industry where no one buys shit anymore. So what did he do?

He priced his 2013 mixtape Crenshaw for $100 each and reportedly sold 1,000 copies.

That means he made $100,000 in 24 hours for the project. This was the trailer he made leading up to the release.

Even Jay Z bought 100 copies by himself totaling a $10,000 transaction.

With the success of this strategy, Nipsey keeps trying to find new and different ways to monetize his product and his brand. He did a similar thing for the albumVictory Lap through the Proud 2 Pay program, also offering it up for free with an option to buy. Through this genius marketing, and a rabid fanbase, people still copped Victory Lap for $100.

Nipsey ran this marketing plan back again for the mixtape Mailbox Money but capped the $100 copies to just 1,000 orders, making them more exclusive.

Nipsey Hussle understands supply and demand and the psychology of the consumer. People will talk about the fact that there’s a limited supply of only 1,000 his mixtapes at a cost of $100 and in turn people will cop.

He actually got the idea to price his mixtapes at this amount from author Jonah Berger who wrote about a restaurant that charged $100 for a Philly Cheesesteak in the book Contagious.


Nipsey is able to release his music and brand himself like this in large part due to his success.

Nipsey can give his music to guys like LeBron to preview who he knows will help promote his shit.

Other stars like Isaiah Thomas rock Nipsey’s brand All Money In. The Crenshaw rapper develops meaningful and loyal relationships with stars and spreads his movement throughout popular venues, like the NBA.

@isaiahthomas wearing the all money logo hat after securing the #1 ranking in the east Going into the playoffs. 🏁

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Nipsey is one of the most respected artists in the game, not just for his music but for his bold and savvy business moves.

He’s currently working with his city to build more small businesses within the community.

And he even has his own weed strain, sold in California dispensaries.

He even collaborated with Fatburger when they opened their first franchise in Compton by giving employees special edition uniforms to rock.

In an age where artists get fucked with 360 deals and royalty splits, independent artists like Nipsey are controlling their own future. As his label says it best, All Money In.

Forbes Five of richest in hip-hop shows importance of brand evolution

Yesterday Forbes released their annual Forbes Five of the richest hip-hop artists in the game and there weren’t exactly any surprises.

The names here are pretty much what we’ve come to expect on these kinds of lists, with the biggest moguls in hip-hop making up the top 5.

Diddy comes in at number one on this list, he’s essentially become a mainstay when it comes to the top of the Forbes Five. As Zack O’Malley Greenburg writes, “the only thing more predictable than a Diddy name change? His place atop our annual list of the wealthiest hip-hop artists.”

But Greenburg also points out that Diddy has found himself some real competition at the top echelon of hip-hop opulence. This competition comes in the form of Brooklyn native Jay Z, whose net worth has spiked in the last year,

“Jay Z’s fortune has jumped 30% in the past year after a $200 million investment from Sprint reportedly put the valuation of his music-streaming service, Tidal, at $600 million, more than 10 times what he paid for the company two years ago.”

Slotting in at third is superproducer and Beats founder Dr. Dre. In 2014 Dre sold Beats to Apple for $3 billion, which puts his net worth at an estimated $740 million.

The top three on this list are in a completely different class, falling just short of the billionaire tag. Diddy is worth a reported $820 million, Hov at $810 million is right behind him, and Dre rounds out this top three.

At number four is Birdman, but to illustrate the sharp drop off from those three mega-moguls, Birdman is valued at about $110 million.

That’s not chump change by any means, but Birdman is not touching those three legends, especially with the chaos going on over at Cash Money Records. Having Drake, Lil Wayne, and Nicki Minaj on your label only works until they leave, which all three have reportedly expressed their desire to do.

Rounding out the top 5 is by far the youngest on this list, Drake. While not altogether shocking, Drake’s place on this list shows the moves he’s been making with a streaming deal with Apple music and sponsorship partnerships with Nike and Sprite.

While the music industry has changed pretty radically in the last twenty years, artists have found different ways to make money, beyond album sales. Whether it’s being at the forefront of streaming services, lucrative sponsorship deals, or making the dankest sounding headphones, these hip-hop moguls have used their entrepreneurial drive to make wild bread despite the changing face of the industry.