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Bad Bunny is paving the way for Latino artists to reach global success

During recent years, hip-hop and urban music has experienced a shift in popularity.

Trap has become the new favorite and Benito Antonio Martinez Ocasio, better known by his stage name Bad Bunny, is everyone’s obsession.

After releasing his debut album titled X100PRE, which featured collaborations with artists from Diplo to Drake, it was easy for Bad Bunny to climb the charts.


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¿CuAnDo VaMoS Pa’ Un PeRReO AsÍ BeBe?

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Now in a new phase of his career, Bad Bunny has launched his X100PRE Tour — a unique concert experience that leaves audiences wanting more. It has everything, from special effects to musical guests.

The first three opening nights of his tour were held in his native island of Puerto Rico. Every show sold out. Additionally, during each performance, Bad Bunny was accompanied by some of the greatest urban artists within his genre.


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la primera noche fue ÉPICA 🔥🇵🇷👁 ya estan ready pa hoy???

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His guests went from Wisin y Yandel, two of the pioneers in the “reggaetón” movement on the island, to Latin Billboard nominee, Becky G. On the last night of his three-day concourse at the José Miguel Agrelot Coliseum, he celebrated turning 25 with his audience.

Concertgoers sang “happy birthday” and made Benito feel at home before shipping off to his next endeavor.


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hoyyyy no le vamos a bajar! PUERTO RICOO! Hoy celebro mis 25 con ustedes puñetaaa!!! 🔥🔥🔥 ESTO ES PR!!!!! 🇵🇷

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Although in the past Bad Bunny was bashed for his lyrics related to drugs, violence, and women, he has shifted his vision towards making an inclusive movement where everyone can feel accepted.

This movement called La Nueva Religión or “The New Religion” is about inclusivity, loving yourself, and letting people be themselves.

One of his latest singles, “Caro,” featured on his first album X100PRE, is all about living your life without judgment and accepting who you are in its entirety.

Also, Bad Bunny has broken the stereotypes surrounding the Latin urban music industry where masculinity was fragile, and stereotypes surrounded artists in the genre.

By painting his nails and using extravagant clothing, Bad Bunny has managed to break down these labels and reset the bar for Latino artists.

He has also become an advocate for women living in the #MeToo era. This is portrayed in his song “Solo de mi,” which puts out a stern message against harassment.

Not only has Bad Bunny used his music as a platform for social awareness but also for political activism. Especially after Hurricane Maria destroyed Puerto Rico in 2017.

With his single “Estamos Bien,” he took the opportunity to lift island dwellers’ spirits. Still, he also raised awareness about the problems that were still affecting the island.

Since his beginnings, Bad Bunny has made a tremendous shift in regards to his musical style and motives. It is expected for his empire to grow even more in the next few years. He has caught the attention of the world and will continue to do so at an alarming rate.

Last Sunday, Bad Bunny achieved one of the greatest milestones in an artist’s career. He headlined Coachella and took the trap movement into new heights.

For his next big move, Bad Bunny will perform at Lollapalooza Paris this summer. For sure he will give the Parisians a once in a lifetime experience they’ll never forget.

He’s reaching heights as high as any artist in the game right now and proving that a kid from Puerto Rico can reach mainstream, global success. What Bad Bunny is doing for Latino artists everywhere will be felt for years to come.

Listen to his latest album X100PRE here: