Rumor has it that the YouTube community is dying. They are trading away the their ‘wild wild west’ monetization style for a more suit-and-tie look.
With YouTube Red also in full force, vloggers and creatives are facing an uphill battle.
A new study has surfaced showing creators currently using the platform aren’t bringing in the big bucks.
Mathias Bartl, a professor at the Offenburg University of Applied Science in Germany, conducted a study to see how much the average YouTuber makes.
Bartl’s discoveries are alarming. If you want to bring home $12,000 a month, your videos need at least a million views a month.
You’re only securing those type of bags if you’ve cracked the 3.5% mark of YouTube’s most viewed channels. Why is that? Because the more ads that are being seen on your channel the more money you receive.
Last year, the Google-owned video platform eliminated partnerships and monetization for YouTube channels under 10,000 lifetime views. This year they’ve added more structure to their partnership/monetization program.
Now, a YouTuber looking to make money needs at least 1,000 subscribers and 4,000 hours of watch time over the last 12 months. Sounds like a daunting task if you’re just starting out.
It’s no secret that YouTube is changing their requirements since its addition of YouTube Red. YouTube is trying to provide a safer environment for content creators and viewers to co-exist. The rule changes put in place are to weed out the serious creatives and those who casually upload.
To add more spit to the shine, YouTube is censoring videos that may be deemed controversial. The sudden changes resulted in a uproar among YouTube members throughout the community.
This is in lieu of the backlash both YouTube and Logan Paul received, stemming from a video of Paul trolling deceased suicide victims in Japan.
For better or worse, YouTube’s new policies do put more pressure on the content creators. However, if you fall under the category this shouldn’t alarm you.
YouTube has leveled the playing field for those seriously looking to cash out. The recent changes should only push you to bring your best content to the table.
If your content is dope you can still be a YouTube millionaire.
Just know even when YouTube was “YouTube,” they were and still are taking 45% of your total revenue, according to Forbes. Are you rocking with YouTube’s new style or think they are harming their own product?