Kulture by Marie-Louise Onga Nana September 21, 2020
Congratulations, you are invited to TikTok New York Fashion Week!
Pull up in your best fashion week fit or your most comfortable PJs, because this year, fashion week is going digital. Once again, proving to be the platform of innovation, TikTok announced the advent of #TikTokFashionMonth.
While we will miss seeing Anna Wintour and our other favorite celebs’ first reactions, we’ve just been given the coziest seat by runway this year.
#TikTokFashionMonth is a month-long fashion event partnering with top fashion brands and Tik Tok creators. Tune in to your favorite fashion brands debuting exclusive capsule collections only on TikTok.
TikTok hit the nail on the head with this event and it’s a shame that more brands aren’t taking part. Tap in to TikTok New York Fashion Week.
The fact is, large fashion brands are the last to adopt new trends. But that puts them at odds with the younger generation that is leading a lot of the media innovation. Gen-Z is also going to account for over 50% of shoppers globally.
The new digital trends are leaving them behind and if they aren’t careful, they risk being forgotten. Consumers want to feel like the brands they are supporting are on the same wavelength.
More than ever, it is important for brands to use social platforms to reach audiences. The TikTok community is incredibly engaged. By being an active member on the site, brands are able to position themselves closer to Gen-Z.
Louis Vuitton knows this and created a series of posts that have surmounted millions of views. One luxury fashion brand that should take note is Prada who has collaborated with TikTok influencers before but has yet to post a video of their own.
During this TikTok exclusive, PUMA is partnering with Black TikTok creators and designers like Jufu, Ajani, Dominic Toliver, Taylor Cassidy, and Makayla. It’s not just about the clothes, $10K in proceeds from the sales will be going directly to the Equal Justice Initiative.
Additionally, Alice + Olivia will be donating the proceeds of their exclusive capsule to CFDA that day as well. TikTok creators, Melaine and Miranda Wilking, Janette Ok, and Bria Jones will be models of the line.
We are currently in the middle of everything but here are the past and upcoming events: