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What is Fashion Nova? The shopping brand that took over Instagram

Everyone knows the name Fashion Nova. Nowadays, it’s rarer if you haven’t heard of it. Most likely, you’ve scrolled past a curvalicious Insta-hottie rocking one of the brand’s body-hugging pop-colors on your newsfeed.

The company’s growth has been described as “explosive” by founder Richard Saghian, who said that within the past year, the site has had 75% of its user traffic return to shop again within 90 days.

Although the brand has an active social presence, the most attractive part aisthe low-cost pieces and outfits.

Over the short three years, the company has been around, Fashion Nova has become so much more than a retail brand. Today, it can be considered a statement of activism.

It’s hard enough finding decent clothing, and everyone has their own preference on what types of clothing match them best, Fashion Nova offers styles that flatter any type of body, even accommodating styles that fit pregnant women.

Spring time vibes 🌺 #novababe

A post shared by Stephanie Villalobos 🌶 (@stephvillastyle) on

Saghian shared his thoughts on Fashion Nova’s resolve, and how its mission includes discontinuing the idea that revered fashion authorities come only from the runway.

“The concept is that the runways are dying. If you think about it, why did they have runways before? Because there was no internet. People are now looking at their feed for fashion inspiration more than they are the runways.”

And though Fashion Nova hasn’t been the first to capitalize on this market, the product line is able to offer customers something others haven’t. Known for its active social presence, what attracts costumers most is the low-cost, affordable clothing.

Working with over 500 sewing factories, 80% of Fashion Nova products are made in LA. Since it’s such a high volume of consumers, the company launches 500 new pieces a week, offering their audience a variety of garments, accessories, shoes, beauty accessories, and more. Dresses and jeans don’t cost more than $50, and shirts can be found as low as $5. A 2-day flat rate shipping only costs $6.

Fashion Nova is known for its onboarding of some of the hottest Instagram models and celebrities out there.

With over 3,000 active ambassadors, the brand has partnered with trend-setting influencers like Cardi B, Kylie Jenner, Nicki Minaj, and Amber Rose to vouch for the company and gain loyalty to their fans, increasing revenue, and has been noted for on-boarding the flyest trailblazers in the game, like Frankie Bikini’s Sophia Jamora.

lowkey shivering fit: @fashionnova

A post shared by Sofia Jamora (@sofiajamora) on

Fashion bloggers across the internet are also rejoicing at being able to constantly change up their outfits without breaking the bank.

In some cases, Fashion Nova will even pay people to advertise their clothing for them or send them new things to try out. Bloggers can then offer their followers a discount code, instantly gaining trust and notoriety by proxy.

At this point, it feels like Fashion Nova is less about fashion and more about showing women of all kinds the options available for them.

The company has amalgamated a bigger vision into one site: No matter who you are or what you look like, no matter how small or large, no matter what stage your body is in, Fashion Nova’s clothing will have you looking very fly for very little.