Travis Scott has had a wild couple months.
On May 22nd, the Houston-native’s last two albums, Birds in the Trap Sing McKnight and Rodeo, both went platinum on the same day.
Then Scott set the world record for performing the same song in a row, playing “Goosebumps” fourteen times in a row, then fifteen times in a row.
La Flare is rumored to be dating Kylie Jenner as well, which I guess is cool as far as those things go?
After dropping a couple new tracks last week, including “Butterfly Effect,” “Purple Green,” and “A Man” Scott has hinted at a new joint project with Quavo and a new solo album Astroworld.
Scott was then named as the new face of Nike and the new VaporMax kicks, shit seems to be working out for Travis Scott at the moment.
Then earlier today, Scott dropped the visuals for “Way Back,” a pretty disjointed and bizarre video starring James Harden (who has not had a great month).
The video starts with recently-eliminated-from-the-playoffs James Harden watching talking heads on 6 different TVs with Stephen A.’s voice ringing out, then Harden back in his hometown of L.A. dapping up dudes lifting weights, then in a gym playing against himself, then randomly hanging upside down, then having… hallucinations about other people in the gym?
After about five minutes of that, the video cuts to different overhead shots of Travis sitting in the back of a convertible for the final 2:30 of the over seven minute long video.
For all of Travis Scott’s success, it doesn’t appear that directing videos is his strong suit… this video makes zero sense, it’s pretty much just a collection of images that are kind of cool looking.
James Harden also should not be an actor.
If we’re looking for takeaways from this video, it is kind of funny that Travis Scott just signed a Nike deal as this video is basically a James Harden Adidas commercial.
We look forward to more of Travis Scott’s music and non Travis Scott-directed videos.