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Toronto-based fashion house Volaré is making more than just clothes
Volaré is a Toronto-based fashion company that is paving its own lane. From day one, the fashion house has been different from most brands in the game because they aren’t just making clothes…
They are using their platform to connect with like-minded creatives in the “6.” Slowly, they’ve been forging a community that’s not only helping Volaré be at the forefront of an emerging fashion scene but many of the up and coming fashion brands in Toronto too.
While Toronto is not recognized for their contributions to style just yet, it’s up to brands like Volaré to help push that culture forward. But that all starts with a vision and dream.
After interviewing Volaré founder Mark Breiva, speaking on behalf of himself and his team, he explained their reasons for creating the brand. He told me,
“We are looking for every opportunity… We are here to create and that’s all it is. Volaré is a platform to create with no boundaries.”
Looking at the landscape in his city, Breiva and company saw a void that they could fill. Volaré’s main focus became creating artistic freedom for all people.
Designing for the company back in 2013, Breiva and his team finally put their “ideas into reality” and came out with their first Meek Mill hoodie in 2016. Little did they know this hoodie would open up a world for them to build their platform.
We all know how important influencer marketing is when it comes to building successful streetwear brands, but it still needs to be authentic. It has to fit that artist’s vibe as Breiva explained,
“[Relationships] are good for exposure… Just curating the artists we want to surround ourselves with and attach ourselves with.”
That is exactly what they did. With one Instagram DM and a few calls, Breiva and his team were able to get in touch with Tory Lanez and send him over one of their first Meek Mill hoodies, based on Meek’s DC4 album.
“A couple days later my messages were blowing up because he [Tory Lanez] wore it on stage and one of his team members got a hold of our page and was like Hey, Tory loves your shit we want to meet you guys.”
https://www.instagram.com/p/BNuwMJvAVIl/?taken-by=volareofficial
From that point, Volaré knew they would be able to grow and get their name out on social media for all to see. Unlike most companies, Volaré’s objective was not to just sell every DC4 hoodie they can but to keep making them for artists and get their style out there.
Building a strong foundation with reputable users would eventually help provide the success all clothing lines yearn for. Even if the piece that helped them gain that attention was hotboy considering it featured Meek Mill’s image on it, that didn’t stop them from creating it and putting it out there. Breiva explained,
“I wanted to make that hoodie. I’m gonna keep making, we’re not gonna be selling, if we get it to the artist, we get it to the artist, if we don’t it is for art.”
Breiva later went on to mention that building his career did not only start with online designing and selling. He had the idea of building a community that comes through interacting with other people that share the same ideas and styles.
His ideal way of doing this was by starting up an event that brought the fashion community together — enter THE NIGHTMARKET. With no major tradeshows like Agenda or Hypefest ever popping up in Toronto, Breiva took it upon himself to push the envelope in hopes of one day bringing that same major exposure to the city.
THE NIGHTMARKET is not essentially just for Volaré, but for other smaller artists all over to come together to:
“Evolve as fast and as consistent as possible to be ready for the bigger thing. We want to act as the person that we needed when we were struggling in the beginning, so we can hopefully help that someone else.”
This market invites new vendors every week for an opportunity to show off and sell their products getting 100% of the sales. This gives artists the chance to make an actual profit from their work while building personal relationships that can help them down the road.
This resembles the original vision of Mark Breiva and the Volaré team had since day one. The fashion house has motivated many to do more and has allowed others to realize that they don’t need a store to sell their clothing.
When asked about any advice he had for up and coming creatives looking in from the outside, Breiva had this solid piece to take away:
“Do what you want to do. Think about all the options and go for the best one. Really just think about the negative side of everything too and how you can make it better before you even start it.”
You don’t need anyone but yourself to do what you want to do. Word to Mark Breiva and Volaré!