Music by Sloan Varunok September 10, 2020
Tell ’em Cactus Jack sent you…
Travis Scott has been a rising star for the past few years now. His recent collab with McDonald’s and the flood of memes that followed have only cemented that.
With the release of his new line of McDonald’s themed Cactus Jack merch, today we’ll look back on his collabs. In such a short span of time, Travis Scott has nabbed some of the most coveted brands one could pair with.
In celebration, let’s give a look.
The first of many Travis Scott brand collaborations this partnership birthed La Flame.
These are just some of the goods we are dropping with our longtime friend @trvisXX #diamondlife #antidote pic.twitter.com/YBkHIPUKvA
— NickyDiamonds.eth (@NickyDiamonds) January 19, 2016
Holy throwback to those Diamond Supply days. With graphics inspired by the work of Pen & Pixel, this collab is surely one to remember.
This is a collab we saw coming from a year out as the young 22-year-old rapper bodied his shoot for the BATHING APE BLACK series.
New Travis Scott X Bape Tee
Exclusive at ComplexCon pic.twitter.com/NrAiax4uPt
— LA FLAME INFO (@LaFlameInfo) November 5, 2016
His most iconic drop with the brand might still be getting his own Baby Milo T-shirt. Still considered a piece of memorabilia this piece only dropped at ComplexCon.
May we all someday enter heaven as a Baby Milo version of ourselves.
Starting in 2017 when the rapper was just coming up in the scene, he struck a deal with high end fashion brand Helmut Lang. This would serve as the dawn for bigger collabs to come.
With them, he made a line of jackets and shirts, taking off of their “urban cowboy” motif of previous. Because Scott is from Houston and references Texas often in his work, this was fitting.
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Though they’d previously worked together, in 2018 Virgil, a DJ, designed shirts for shows they did together on the Astroworld Tour.
This collab is significant because it debuted the now-iconic Travis Scott action figure wearing Cactus Jack Jordan IVs. The action figure has gone on to be a staple of Travis Scott, making him an icon.
The Astroworld Tour merch is still worn today, and shows no signs of stopping.
This was the collab that cemented his star in my eyes. When you’re able to have your own Jordans, let alone Jordan Is, you’ve truly made it.
His first collaboration with Nike was in 2017, when he designed a pair of Air Force 1s. He stated that he wanted to do something unexpected and new. He did just that with three metal swooshes on each side and patches on top.
Later, his Jordan I line dropped, with the backward Nike swoosh. Michael Jordan would be proud.
Debuting his Jordan I lows at the Grammys was a move and a half. When you got people clamoring for the lows then you’ve made a bomb shoe.
Circa: 2017 – Present
Travis has been down with the Saint Laurent Clique since 2016.
Dressed to the nines in his video for “Can’t Stay” Travis Scott was the face of Saint Laurent’s Spring/Summer 2019 campaign. That same video would act as a quick fly ad for the fashion house.
Still, the official collaboration came about in December 2018 where the partnership birthed a limited edition vinyl record. With only 500 made, the curated 12-track playist included tracks like Fat Pat’s “25 Lighters” and Toro y Moi’s “So Many Details.”
SAINT LAURENT x TRAVIS SCOTT
LIMITED EDITION VINYL RELEASE
DECEMBER 18TH AT COLETTE #YSL #SaintLaurent #YvesSaintLaurent #yslcolette @coletteparis @trvisXX @12on12vinyl @FlauntMagazine pic.twitter.com/JD6EG3sWZN
— SAINT LAURENT (@YSL) December 15, 2017
As a longtime sports fan this collaboration between Travis Scott, Mitchell & Ness, and Bleacher Report was a no brainer.
The campaign featured limited edition designs of NBA team jerseys created by icons from all 29 NBA team cities. Each release honored a home team while expressing the signature styles and designs associated with the influential figures.
And to kick things off, La Flame reimagined the original Houston Rockets jersey from the ’70s.
🚨🚨🚨 COLLAB ANNOUNCEMENT 🚨🚨🚨
Travis Scott x Reese's Puffs, exclusive box uniquely designed by @trvisXX himself. You want in? Link in bio, first come first served ✌️ pic.twitter.com/87epAzaOf8
— Reese's Puffs (@reesespuffs) June 25, 2019
Reese’s Puffs always showed hip-hop some love. This tradition continued when Travis Scott’s action figure got to be on the front of boxes last year.
The action figure holds a Cactus Jack spoon against a desert background with lightning and cactuses springing up behind. The cover really did stay true to his branding.
Originally selling on his online store, they were sold in clear acrylic cases for $50 each. They sold out in half a minute. Later, they hit store shelves, where they were snatched up as soon as they were on.
Travis has always been a kid at heart. To celebrate his label’s first album release Jack Boys it only made sense that he brought the Cactus Jack BMW M3 E30 to life as a Hot Wheels car.
CACTUS JACK FOR HOT WHEELS. FORGIATO. JBL. RIOT SHIELD !! FOR A COUPLE HOURS DONT SLEEP https://t.co/AJ4e7OI3tq pic.twitter.com/vD5jPwryGa
— TRAVIS SCOTT (@trvisXX) January 3, 2020
In partnership with Cactus Jack and Hot Wheels, 3 hand-painted die-cast BMW E30 JackBoys Edition Hot Wheels cars will be given away to fans on January 9th 🔥🌵 pic.twitter.com/KkcdQn4Kwe
— TRAVIS SCOTT FANS 🔥 (@LaflameScott) January 4, 2020
Pushing the envelope even further would go on to hold a 10-minute long Astronomical performance on Fortnite. And even in a pandemic, Cactus Jack managed to set the bar even higher.
More than 10 million people pulled up.
To make things even spicier… in part to his astronomical event, Travis dropped one hell of a capsule that included t-shirts, hoodies, and action figures.
But most importantly an AR-goosebumps dart blaster made in collaboration with Nerf.
New fortnite × travis scott × nerf gun called "AR- Goosebumps. Link to it is below. https://t.co/UYaI7JBbu2#fortnite #epicgames #travisscott #nerf #ARGooseBumps #collectorsitem @FortniteGame @EpicGames @trvisXX pic.twitter.com/gnxFNHvlBl
— FortniteFanaticFan (@FortniteFanat19) April 24, 2020
.@trvisXX x @uninterrupted 🔥🔥@KingJames & Travis Scott teamed up on a gift for the Class of 2020 🎓 https://t.co/YKoBFWIC3F pic.twitter.com/XQDTUMA9TZ
— UNINTERRUPTED (@uninterrupted) May 15, 2020
This very special Travis Scott brand collaboration with Lebron James’ UNINTERRUPTED came from a very special place.
Made available for only 72 hours, all proceeds from the official class of 2020 graduation T-shirt were given to charities rebuilding the two superstars’ respective communities: the LeBron James Family Foundation and Feeding Texas.
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Talk about tasty streetwear…
His most recent collab has everyone talking. With images surfacing online of his action figure sitting on top of the Golden Arches, people were buzzing instantly. What would it be?
It was then announced that McDonald’s would be selling the Travis Scott meal, which consists of a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a medium Sprite. No toy, sadly.
The collab doesn’t end there. As a big fan of McDonald’s, Travis has released a Cactus Jack McDonald’s merch collection on his site. You can get Cactus Jack t-shirts, hats, and an NBA 1992 All-Star Game inspired jersey.
Aside from that, there’s a pillow shaped like a chicken nugget. Beware, its $90 and not really chicken.
Circa: Present Day
And he wept, for there were not collabs left to conquer…