What’s should be the standard grace period for moviegoers to see a film before discussing online? That opening weekend? Maybe for one or two weeks?
As the last installment to what has been a 22-film saga beginning in 2008 draws near, the movie’s directors, Anthony and Joseph Russo, tweeted a letter on Tuesday to their fans urging not to ruin the experience for others.
“This is it. This is the end,” the brothers began.
“The end of an unprecedented narrative mosaic spanning eleven years and eleven franchises.”
“Because so many of you have invested your time, your hearts, and your souls into these stories, we’re once again asking for your help,” the Russo Brothers said. “When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled for you.”
— Russo Brothers (@Russo_Brothers) April 16, 2019
You would think the average person would have the decency not to go online and ruin the ending to what has been arguably the most anticipated film in the last decade, but, surely, you’re wrong.
This is America circa 2019 where dignity, honor, and class has been replaced with likes, clout, and controversy. Some people just like to see the world burn and divulging the details of Endgame before people get a chance to see it is doing just that.
Endgame hits cinemas in Australia on April 24 and comes to the United States on April 26, meaning a leak could possibly drop about 10 days before the film’s release.
Some blogs are saying there’s already a leak.
The site Gamespot, reports Marvel subreddit has already gone on lockdown. The moderators have confirmed the lockdown to be temporary as they sift through posts and ensure that there’s nothing that could ruin the experience for eager fans.
“Spoilers are bad. We strive to keep this community spoiler-free, and due to recent events, we must take these measures to ensure that,” reads a post on the subreddit.
During last year’s rollout of Avengers: Infinity War, they started the hashtag #ThanosDemandsYourSilence, to encourage the solemn of silence. Now, they’re bringing it back. “Remember, Thanos still demands your silence,” they said in the letter.
Endgame wraps up more than 10 years worth of Marvel Cinematic Universe storytelling dating back to 2008 with the original Iron Man. This isn’t just some other superhero movie, it’s a legacy that over time has built a family. Ruining Endgame wouldn’t just be wrong, it’d be unamerican.
Now, a new hashtag, #DontSpoilTheEndgame, is the new wave and serves as a reminder to those who plan on watching the highly anticipated movie.
Let’s just hope people listen.