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Big Trip is the Colorado rapper connecting baseball and hip-hop

Baseball has been missing something for what feels like forever. Something that makes the game entertaining. It’s been missing something that puts people in seats and draws newcomers into the game. It’s missing swagger, it’s missing flair, it’s missing personality. Right now, baseball is boring in more ways than one. But one Colorado rapper is trying to change all that by mixing baseball with hip hop.

One of the biggest issues with baseball’s brand power is that there is a lack of All-star caliber players with electric personalities to become household names. This is a well-documented, not-so-well-kept secret that Major League Baseball, the media, and this Colorado rapper has become privy to.


What is making baseball boring for so many and how can it be fixed?

There are some players, such as Fernando Tatis Jr. of the Padres, that are quite popular because of their swag and passion.

However, when you look at the grand scheme of baseball, the star power is weak. Not because the stars aren’t incredibly gifted. But because their personalities are a fraction of past baseball generations, they can’t compete with the strong personalities of athletes in other sports or music like hip-hop.

Something has to change for baseball to regain popularity; baseball needs more exciting influences like those in hip-hop. But perhaps a strong outside influence like a talented Colorado rapper would be just as beneficial in generating hype for America’s pastime. An influence to promote baseball and hip-hop together.

colorado rapper big trip
Cred: https://www.listen-up.biz/

Big Trip, baseball and hip-hop’s savior?

Meet Big Trip. The Italian-American, New York-born, Colorado rapper who is a baseball fanatic. Trip has loved the game, played the game, and is now spreading his love of the game through his music. He may just be a beneficial outside influence that helps bring excitement back into baseball.

The Colorado rapper’s upcoming song “Baseball money rich” is an anthem tribute to the sport he knows and loves. It brings the confidence, the bravado, and swag to a sport that has had that depleted over the years, while simultaneously showcasing his rap skills.

The Colorado rapper’s upcoming album Going Postal is his first solo studio project. We were able to get a moment of his time to catch up with the Colorado rapper and talk about the album, his past experiences, and how he feels about baseball and hip-hop in 2021.


Trip’s inspiration

Kulture Hub: Alright Trip, first things first, what were your greatest inspirations for pursuing a music career?

Big Trip: Some of my biggest inspirations come from inside, and outside of music. I look up to a lot of authors that inspired me to think a different way. Alan Watts kind of taught me how to decode myself.

That taught me to come back to the most basic version of myself and from there I was able to build onto what I want. I grew up in Westchester, so Biggie’s influence had a big impact on me even though I only caught the tail end of his career. The impact that he had on the culture, and his vibe was just something I looked up to.


The Colorado rapper’s new album

KH: Your album Going Postal is dropping in the next few days. What has the process been like getting this album ready for release?

BT: For me, the easiest part is making the music. I have a tight group of producers in Dirty Harry and Stoney the antagonist, we make music every day. We record in Denver, we’ve recorder in Los Angeles, but most of it we recorded at my house in Denver. For us making music is nothing, we wake up and we make music.

KH: What can people expect from you in this project? What Kind of energy do you bring?

BT: It’s definitely something that’s not out right now man, it’s a new sound. With hip-hop evolving similar to rock in the 90s and 2000s, I’m kind of branching off and creating my own sound in hip-hop too. Like I said, I’m from New York so I have that kind of swag and influence. My main producer’s from San Francisco so he brings the California vibe.

I’m an old-school New York Italian dude, so there’s no one quite like me in the game with my experiences. Also what makes me different is my story, my story and experience make my music and sound different. I don’t gotta lie in my music because my experience does the talking. I got some stuff on the album for the club! You know I got some stuff for the ladies! I got some deep stuff, were I’m talking about my life. My music reflects the many different vibes in my life.


Future collaborations?

KH: Who are some artists that you would like to collaborate with in the future?

BT: Man, there’s a lot of people that I would like to work with. I think something for my New York people would be Benny the Butcher. That would go crazy. I know a lot of my people in New York rock with Benny and I love the whole movement they got going.

I’m gonna have to get my bars up man! Imma lock that one in for sure. Besides that, Isaiah Rashad makes real cool music I think it would be a lot of fun to collab with. Yeah, some west coast dudes that I mess with, I think YG would be crazy. G-Eazy would always be cool. He’s someone who I’m around a lot too, so it’s gonna be fun when I get one in with him. But there’s a lot of people, man.


Trip’s background

KH: Let’s talk about you for a minute. Born and raised in New York, but you’re based in Denver. With all due respect to Colorado, what caused you to relocate there of all places? Is there a music scene that you want people to know about?

BT: There’s definitely a music scene going on. There are a lot of guys in the city doing their thing. But honestly for me bro, it wasn’t really the music scene that brought me out here. I was at a point in my life where I just needed a change in scenery. The mountains really gave me a chance to open my mind. I took the risk to come out here and it helped me change my life and the music just came to me like a gift.

KH: I know your dad was a pro baseball player. Was he the main reason you developed a love for the game?

BT: Yeah, so he didn’t quite go pro, he was D-1 at Quinnipiac, he has a career-ending injury his senior year, but he was talking to some pro scouts. He was definitely the reason I got into it. I played every sport growing up, and since he was D-1 he gave me great guidance on how to go D-1 like him.

He sat me down in the 8th grade and asked me to decide “what sport do you want to pursue” and I told him baseball. Since my father was so good, you know we would go to the field after practice, we even built a batting cage. The work ethic came from that.


The story of baseball and hip-hop for the Colorado rapper

KH: You Played College Baseball at Elon, but I heard you had an accident while you were on scholarship, will you take me through what happened? Was it a humbling experience in any way?

BT: For sure, I committed to the school on a D-1 scholarship during my sophomore year of Highschool. At that time I hated school, and I didn’t know what I was doing with my life, so by the time I got there things became real. I was there even before I graduated, I had to fly back before my graduation. That whole time I was there I would be up at 6 am and wouldn’t get back to my room until 8 pm. It drove me crazy. I had to quit.

It was one of the biggest moments of my life where I called everyone I knew and told them “yo I can’t do this anymore.” Everyone I called told me not too let it go, but I just couldn’t go on playing anymore. I’m an all or nothing person, but at that point I didn’t know what I was gonna do next. But, I knew whatever I did, I would go 100%.

The only other thing for me at school and in the area was partying. so I decided to be the best partier I could be. Eventually I ended up in a coma in Myrtle Beach. I had a .62 BAC when I slipped into the coma (which is almost double what is required to fall into a coma), with weed, cocaine, xanax, and molly in my system.

They basically called my whole family in New York and told them to come say their goodbyes because they were sure I wouldn’t make it out alive. When I woke up my whole family was surrounding me and I felt fine. It gave me some perspective, I had to change. I have a bunch of homies from New York that passed away from opioids, so my situation kind of hit home.

It took a while for me to rebound, but that’s kind of what inspired me to get out to Colorado. I wear that experience on my back. I learned a lot about myself, and about the human mind, and I want to share these things, and my music reflects all of that.

Big Trip

Baseball and hip-hop’s convergence

baseball and hip-hop
Cred: https://www.listen-up.biz/

KH: What is your favorite MLB team? Are you a Yankee fan being that you’re from New York and have been spotted in pinstripes? Or, are you more just a fan of the sport and don’t really have a favorite team?

BT: Yankees bro! Growing up I would always go to the games, I don’t even know how many I went to. They were always my favorite, you know Derek Jeter, Alex Rodriguez, that era was a real fun era to be a Yankee fan. Pinstripes hit home. You know, my dad was a Yankee fan so I didn’t really have much choice.

KH: Obviously the MLB All-Star game and Homerun derby are fast approaching, but some may not know that it’s gonna be at Coors Field in Denver this year. Are you planning on attending? Do you think the All-Star game will be good for Denver?

BT: It’s gonna be huge for Denver. It was a blessing to have that happen this year. It’s a beautiful thing that it’s coming the same time my tape is coming out. I’m definitely going to be in attendance! I’m so excited about it. A lot of people are going to be coming to get a taste of Denver and they’re gonna get to see what’s up with the city.

Not only are people gonna get a taste of the city, the food, and the people, they’re also gonna hear my music on the radio! I’m at Coors field all the time, I’m actually going tonight! It’s actually my Birthday and I got some box seats waiting for me tonight!


Baseball money rich

KH: The video for your song “Baseball money rich” is dropping along with the album in a few days. It includes some jerseys and player references in there. But there are also some more typical rap video aspects, money, women, and lavish clothes.

To me, the song and visual are sort of symbolic of a bridge between baseball and hip-hop culture. Was this your intended result? Would being the face of this connection be something you’d be interested in?

BT: Yeah, I mean, there’s a lot of sports that hip-hop talks about. You know, hip-hop and football and there are a whole bunch of references, but baseball is not really one that you hear.

To me, baseball is kind of missing that culture, they’ve got the class, but I feel like there’s some more swag that needs to be shown. I said “I wanna be the bridge. I wanna be the anthem of the MLB.”

I wanna be the representation of it too. I wanna make it cool, I think it’s losing a little bit of spice. I wanna bring some flavor back into it. Bridging music with it is the perfect way to do that. That’s the only thing I can do for it from off the field is try to influence it from a different perspective.

I think if I put some love and some music back into it, I can influence it in my own way.

Big Trip

Big Trip’s favorite players right now

KH: Finally, let’s just say money was no issue. You had to start a team with no restrictions. Who are the five guys in the league right now that you would want to start your team?

BT: Yeah, I gotta go with my guy Colin Moran on The Pirates because he’s a guy I grew up with. I watched him kind of pave the way for me. So I gotta go with my dude Colin Moran for sure. Aroldis Chapman on the Yankees, bro I just remember the day that they signed him I was so hyped for some reason.

Talk about flair, when he was throwing 106 mph coming up it was crazy bro. I love Gio Urshela on the Yankees right now. Then I feel like I gotta say Fernando Tatis Jr. He’s bringing back that swag.

Another person I think is bringing that swagger back is Shohei Ohtani bro. He’s like any MLB The Show create your own character. You know if you could make a player with all the best attributes it would be him.

KH: Is there anything else you want to say to the people that we didn’t talk about? Any last thoughts?

BT: Yeah, @iambigtrip on all social media platforms. The tape “Going postal” is coming out this Friday, July 2nd. We got Shoreline Mafia, Fenix Flexin on that, Mark E Bassey is also featured on that, and it’s a great tape.


Check out Trip’s Twitter, and Instagram. Look out for the Colorado rapper’s tape Going postal dropping this Friday, July 2nd on Spotify, and Apple Music. If you’re in the Denver area, be sure to tune into KS 107.5, where “Baseball money rich” will be making its debut.

Hip-hop is not what everyone thinks of when they think of baseball. But with Big Trip, look for the league to take a jump.

Armani White

Rapper Armani White reveals his creative process in a new interview

As I sit back a listen to the first verses of Armani White’s latest single, Danny Mac, a thought comes to me: Creativity is a force to be reckoned with.

It is the underlying element in making dreams a reality. There are a plethora of definitions for it, but my favorite is as simple as can be: Turning nothings into somethings. That seems to be the theme for 2020.

In a year filled with uncertainty and an unsatiated appetite for the word “unprecedented”, creativity was needed more than ever. The best place to start is with people that are creative for a living: Artists.


Armani White’s new visuals for Danny Mac

From the depths of their imaginations, artists give the world a fresh perspective…on…well…the world. It is a trait that is invaluable, especially in times of turmoil.

I recently had the pleasure of hosting a Q&A interview with Philadelphia’s own, Armani White. An artist whose musical and visual creations have radiated all-around positivity.

His recently released single, Danny Mac, is an ode to the resurgence that is much needed in the turbulent year of 2020.

We discussed how the music industry was flipped on its head and underwent a massive pivot during the past year. For our interview, Armani White and I dove deeper into how he overcame obstacles due to lockdowns and made the most of his time.

Peep our interview with Armani White below:

KH: What were three items that got you through the pandemic (so far)?

AW: Call of Duty on my PS4 is #1 on the list. A bunch of brand opportunities that popped up out of nowhere and saved my life haha. And most importantly, Social Media.

KH: Favorite quarantine snack,meal, drink, etc.?

AW: Jamaican Food. Like a big ass platter of Jerk Salmon w/ rice & peas and cabbage.

KH: The squad. The gang. The team. However, you want to call it.  Who are they and how have they supported you on your creative journey this past year?

“Legendbound. My brothers showed me the true definition of family.”

– Armani White

AW: This is the first year where we haven’t been on tour since 2017 so it’s been really fun being in each other’s lives in real-time and not just because we have rehearsal/sessions. However, they’ve been vocal coaching me also haha.

KH: Resourcefulness seemed to be a theme during 2020, how were you and your team resourceful with your creative process? Were there any pivots you needed to make when it came to your projects?

AW: Man… buying a mic was the best investment I could’ve ever made before COVID really kicked in. We were very DIY before the pandemic but we took it to an entirely new level. We haven’t been able to do our big choir sessions recently because of liability purposes.

“It’s been a good challenge for me making music that still gives the same big energy with not nearly as many components.”

– Armani White

KH: How has the music industry pivoted during the lockdowns? What have you learned and how will it be implemented?

AW: It changed because the content is more important than music because we’re all stuck in the house needing something new… hourly.

“We’ve been able to become more human and communicate a lot more DTC (Direct to consumer) and engage in real conversations. And those virtual concerts haha.”

– Armani White
KH: There were ups and downs for everyone throughout 2020. I peeped your situation with the house fire, the NBA Livestream concerts, and the Panera campaign. What were some defining moments for you this past year?

AW: Thank you! I gotta a lot of collabs with brands that were really cool, especially the IG Live concerts with the NBA. Got called on to the commercial for Panera Bread, as well as got my first sync with “The Chi Season 3” promo.

The fire sent me through a world of hell I can’t imagine, especially in the wake of everything going on socially in the world. But I started working with my original engineer again from when I was like 16. So we’ve just been running through records.

ND: You recently released a single. Who is Danny Mac and what was the influence for the Danny Mac track?

AW: Since we were kids, I’ve learned so much about myself thru Dan. “Danny Mac” features my brother and serves as a bow to his childhood nickname and lifestyle.

“The song doesn’t only focus on the bounce back, but the glory that comes with a resurgence.”

In a year, Dan went from an ex-convict trying to get his feet on the ground to wearing Dior sneakers like their gym shoes to go get lunch at Ruth’s Chris. When I wrote the record, me and Dan lived together and his room was directly under me.

All throughout the day, I’d hear him yelling lyrics from the loud music, which ultimately led to me writing the track. I wanted to make a song that was a flex in itself, something that exuded confidence, something that was “Danny Mac.”

KH: Is there an upcoming project you’re working on or releasing soon? How will it differ from past projects?

AW: Can’t speak too much on what the next project is as far as names go. However, it’s a lot less experimental, in a good way, and easier to listen to!

KH: What’s one thing you need as a creative to survive in these skreets?

AW: Skreets hahaha… People.

“I’m a super extrovert and I need to feed off of other energy to give myself new ideas and new stories to tell in the future. I’ve been surrounded by my friends this entire quarantine and it’s made it so much easier to go through.”

– Armani White

KH: The Post-Covid world is a mystery based on our history, what plans do you have once the world opens up? What’re you looking forward to?

AW: Get my ass back on the road haha. As much as I’m looking forward to being back on stage, I’d be lying if I said I wasn’t enjoying this downtime we’ve been having! I’ve gotten a chance to breathe and recenter myself artistically.

KH: What do you think the Post-COVID world will look like for creatives? What opportunities can creatives of color capitalize on moving forward?

“Honestly, I’m putting my money on drive-in concerts.”

– Armani White

AW: I think once they get all the mechanics behind that figured out, it’s gonna be a really cool experience that will be similar to what shows used to be.

KH: Before we close our interview, Do you have any general thoughts, shoutouts, or anything else you want to put out there, Armani White?

AW: Rest in Peace Deebo

Danny Mac is a culmination of Armani White’s rollercoaster of a year. The crazy part is, this is only the beginning for the West Philadelphia artist. Going into 2021, Armani White and LegendBound are a force to be reckoned with.


Peep Armani White’s new track Danny Mac below:

Foogiano

How rapper Foogiano made good on his word and got rich in a year

Kwame Brown hops onto our call seeming apprehensive. It’s not that he’s shy — more that he’s not sure how much time he wants to spend on this interview. Because these days, Brown doesn’t have time to wait for anyone. Now he’s better known as Foogiano, the first rapper Gucci Mane signed to his new label.

Brown, 26, grew up in Greensboro, Georgia, a city with a population of less than 4,000, in the middle of a rambling family, five brothers and four sisters. The difference between him and them?  “I jumped in the streets and they didn’t,” Brown says. “That’s all it is.”

He pronounces “sheeeeit” like Clay Davis from The Wire and speaks with a Southern drawl that at times makes me ask him to repeat himself, but he hardly pauses to consider his answers. They simply roll off his tongue, staccato—a series of factual clauses. No filter.

 

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🗣 slimmm 😈Ⓜ️🎱🅱️🦍

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How old were you when you started getting into music?

15. I used to write poems and my little brother said: “let’s try to turn it into rap.” And I did. When I heard myself on the mic I fell in love with it.

Do you remember what you first rapped about?

Hell no.

Was there a particular day or moment you remember when you were like, “I want to do this professionally?”

When I got out of prison.

What did you go to prison for? How long were you in for?

Burglary and robbery. Three years.

Do you think going affected your music at all? Were you writing while you were there?

It made me who I am. I brought it with me to the studio.

“Call up Guwap and he gon’ pour up the lean. I got ripped for serving dope to the fiend Coca-cola, with the cola I’d beat the bowl. My mama kicked me out for cooking on the stove. Went auntie’s house and I slept on the sofa. Had the 40 on me, never had a holster.”

You mention in the clip from the song you posted today (TrapSpot ft. Guaptaratino) that your mom kicked you out for cooking on the stove—is that true?

Yup. My uncle taught me. My uncle came from prison and he taught me how to cook dope. I came home and my older sisters used to watch me because my mama worked so much. But my mama came home and, goddamn… they were gone! And I was just trying to do it by myself. And I almost burned the goddamn house down.

How old were you?

I was 13.

Damn, so you were a kind of a bad kid, huh?  I read you were in and out of juvie a lot? What’d you go in for?

I was bad as hell!  Yeah, I did 10 years in jail. All types of shit. Burglary, armed robbery. Everything.

And then you started making music right after that?

Mmhmm.

 

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#TBT 🗣Ⓜ️🎱🅱️🦍

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There are lulls in our conversation when I can hear a noise in the background. A smattering of murmurs, coughs, and inhales informs me that Foogiano is not alone. But he’s almost never alone — community is important to him.


How did you build your team of people?

It’s all family. We’re from a small city and it’s crazy because there’s no one outside our family. It’s all my cousins and my brothers. There’s probably a few that’s not my real blood family, but they might as well be blood.

“That’s why it’s so different because we’re actually family, people have a lot to give, people really be reppin… We really family.”

And I can’t get mad and be like “I don’t want to talk to someone” on some bullshit.

They’re my cousins! No matter what, if me and him get mad… I’m still gonna see him at my Auntie’s house. So we all strapped in where we can because we’re from here. We try to stay together because we’re small. And we stand out because we’re so different.

Did y’all listen to the same artists growing up? Who did you listen to the most?

Lil Wayne, Lil Boosie, and Gucci.

 

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Molly at 2 million views 🤯🤯

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So what’s it like signing with Gucci, since he’s one of your early idols?

Oh, Gucci the goat. Where I’m from Gucci is the goat, so that shit is a very big deal.

How did you end up with him?

Authentic Empire had a competition. Sheeeit, that was crazy bro. There were so many people that went. It was over 50 rounds. It took us hours. So I won the competition to be on Authentic Empire and Gucci just called me to be on 1017. I’m the only rapper in history to ever get a distribution deal and a record deal on the same day. I signed with Atlantic and 1017 the same day.

And you’re the first artist to sign to new 1017. I noticed you got like 80 thousand new followers in a week—what’s that been like?

Shit’s crazy! I had to turn my notifications off. I got two phones because when I won that competition in December I had only 1800 followers. Now I have 190,000. So goddamn, people act like they’re your fans on Instagram, but now they see me doing this and homies wanna kill a motherfucker.

 

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Believe it or not I’m really from the Block 👨🏾‍✈️🥶 #GlacierrrrBoyz

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Have you been partying a lot?

No, not unless I’m at a club and it’s a show. I work a lot.

What is something that people say about you that they’re wrong about, or that you wish you could change?

That I can’t take everybody with me. Just family.

 

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I said it didn’t it 🤷🏾‍♂️👨🏾‍✈️ NOTICE I SAID US NOT ( ME ) 😤 🗣Ⓜ️🎱🅱️

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What’s your dream?

Playing ball. I was a ballplayer. But I was getting in trouble like a motherfucker. I was just so good–the coaches used to go out of their way to be like, “come on man, you gotta get out of this and start doing this.” And I was smart as hell. I ain’t never failed. I was the youngest person in my class. I was 17 when I graduated. I wasn’t even grown. I was a young ni–a.

What did you play? Point guard?

Yeah, I played point guard–deadly. I’m going to the Celebrity All-Star Game soon.

Bet! So, let me ask you, is there anything that scares you about all the success and attention you’re getting now?

Not me, but for other people. Is it going to change them? Is my success going to change them? Because it’s not going to change me.

Is there anything you’d change about the industry?

All the fake shit going on. The industry is fake as hell. Ninety percent of the rappers that are lit, that say they about all that shit? They ain’t about that shit. Ni–as will try to write to you on Instagram saying they’re trying to rap… It’s just all about who’s hot.

“Ni–as ain’t genuine and you got to be real careful.”

Because you got to be able to pick out who really is genuine and who is trying to ride your wave just cause you hot.

So how do you tell the difference?

You gotta pay attention. And I can pay attention like a motherfucker.

Word. And you got this mixtape, Mayor Season, on the way. Anything you want to plug about it?

Sheeeit, like everything, bruh. I mean, we take it so seriously because we never thought we’d be doing anything. Like… what the fuck? We could be signed with Gucci? Like, I’m a very, very big deal where I’m from.

You know I walk through that door and I’m a very big deal—I’m the only person to ever do anything where I’m from that’s this serious. So… Sheeeit. Sometimes I don’t want to move like that, but I have to because I know I have to protect myself and I gotta be aware. But you know… I want to be repping. Ya feel me?

But my partner tells me, “bro, you can’t be. Even though you want to be, it’s just because you real like that. You want to be the same ni–a, but you can’t be. You gotta adapt to the same shit.” And I’ll be like, “it’s aight.” I don’t need all this. I got all these people sending me hugs and it feels good, but that ain’t like, how we get down about that shit.

That shit don’t… that ain’t what I do it for.

“I do it for the money. That’s what my goal is. If I could make the same amount of money and nobody knew me, I would.”

 

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🥶🥶🥶 @foogiano x @darealga #Kickdadoor 1017 Ⓜ️🎱🅱️🦍 æ

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The last ten minutes I spent talking to Foogiano I hear him brushing his teeth into the receiver of the phone. He’s got a hard stop at 4:30 pm because he has a music video shoot that I later learn consists heavily of him sitting on a throne.

This would feel appropriate if I thought being a figurehead mattered to him. The last bits of our conversation communicate the opposite. Whenever he speaks of his recent achievements and what they mean to him, I notice two trends.

Firstly, he says “we.” A lot. He and his family’s accomplishments are inextricable. More notably, I notice a detached fervor when speaking about his signing with the new 1017 and his forthcoming album.

At times it sounds like he’s speaking about someone else entirely; as if he’s admiring a newly famous painting recently elevated in the small city of Greensboro.

There’s no finer subject than family.


Make sure to tune and check out rapper Foogiano and all of his hits.

Key!

Key! is your favorite rapper’s favorite rapper, so why hasn’t he blown up?

Key! is the rapper that perhaps best embodies the “New Atlanta” era of minimalism and weirdness.

With stripped down production and a nontraditional delivery, Key! is one of the most recognizable rappers in the game… and I have no idea why he hasn’t blown up yet.

Most of this may be due to his own actions.

In 2009 Key! started the collective Two-9 along with Curtis Williams. But when new management came in and things started to become more business oriented, Key! dipped on Two-9 to do his own thing.

He told Creative Loafing back in 2014 that he saw how Two-9 was changing and wanted to break out,

“The more organized and the more known we got other people started coming in and trying to control it. To me, that’s what it looked like… I have thing about old people coming in and trying to buy something new to keep their money going. Initially, it’s for the older person to get back where they was when they were booming.”

But it’s not a personal thing, Key! is still “Two-9 forever” and he was as happy as anyone when Two-9 signed to Mike Will Made-It’s Eardrummer Records.

This seems like somewhat of a theme with Key!, he’s constantly put himself in interesting situations seemingly on the verge of stardom, only to sort of hijack the situation if it’s not up to his standards.

Watch me come to life

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There’s a lot of honor in that, but it’s possible that it’s hampered his rise slightly.

Take his beef with OG Maco. The pair of post-modern rappers teamed up for the bonkers Give Em Hell EP in 2014. Key! refused to take part in the video for “U Guessed It” because as he told Alex Russell for Complex in 2014, “Man I don’t even like that song… well I like my verse.”

The Key!-less “U Guessed It” video now has over 57 million views on YouTube.

Maco and Key! started throwing shots back and forth, and Key! told Russell that his relationship with a co-worker doesn’t have to be friendly,

“I called him I was like, ‘Ay bruh, everything cool, let’s do what we got to do for this tape. But personally, I can’t rock with you.’ He was like, ‘What don’t you like, bro?’ You know, it’s just like if we work at McDonald’s and I don’t like my co-worker.”

On the surface that makes sense. OG Maco would release a diss track aimed at Key! called “Fat F-ck” but then they made “Street Fighter” together so who knows. And while that video and EP earned OG Maco a record deal, it’s been a minute since we heard anything from Maco.

The “U Guessed It” video is perhaps a microcosm of Key!’s career thus far. He seems to know everyone in the Atlanta hip-hop scene. He’s a good friend of former OVO signee iLovemakkonen, he’s collaborated with Awful Records but never signed to them.

@gunnerstahl.us

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Key! was of the first artists to feature Playboi Carti and Key! has now popped up all over the new A$AP Mob album, but he’s not officially signed to the Mob.

It’s like he refuses to ride anyone else’s wave even if it would benefit him.

It’s clear that there’s a lot of rappers riding Key!’s wave and biting his style.

His laidback, almost stream of consciousness flow, full of random adlibs (“HELLO?”) has been copied repeatedly.

A$AP Twelvyy told XXL about Key!’s influence on his own music and how Yams told him about Key! years ago,

“Fatman Key is a part of the A$AP Mob. He is one of the illest musicians ever and when I started really listening to him I started getting the confidence to make any kind of music I want so shout out to Key. He’s a leader. He had his own wave in Atlanta years ago. Yams was telling me about Key! years ago.

Twelvyy went on to say that Key! is A$AP Mob’s version of Kevin Durant,

“He’s kind of like our KD, you feel me? Key be in the studio like, ‘What y’all doing, stop playing!’ I love Key. Key that’s the battery in my back… Everybody else on [the Vol. 2] is just A$AP Mob.”

This kind of praise from Twelvyy is not rare. It’s a sentiment shared by many in the game, A$AP Ant declared Key! “the hardest out.”

There’s something about Key!’s delivery and general presentation that’s just sort of magnetic.

Take, for instance, the “Look At Wrist” video. It’s a one-take video shot in a bedroom with Father and iLovemakonnen and when the shot pans to Key! for the third verse he just looks at the camera smoking a cigarette playing with two phones.

He doesn’t lip sync along to his verse because apparently, as he told Russell, “we didn’t know the words to that shit!”

Key! just doesn’t really seem to give a fuck about anyone else’s opinion, he’s going to do whatever he wants and what he thinks is best for him.

It’s cool to see A$AP Mob fucking with him and putting him on multiple tracks off Cozy Tapes Vol. 2 alongside artists like Gucci Mane and Rocky. Surely this will get some new recognition for Key! within more mainstream circles.

Maybe Key! is just too weird for the super-mainstream. But one way or another this dude is gonna blow up, lord knows your favorite rapper is already biting him.

tyler, the creator

The Transformation of Tyler, The Creator: From Bastard to Flower Boy

The yellows sing “Hello” and the burnt oranges invite you in with a hug.

Layering over the moody sky — whose color gradient drips from the honey oat heavens to the Mountains’ indigo tips — are larger-than-life bees, accenting the sunflowers and conveniently covering the face of the scum fuck himself.

From the intricate detailing of the pin-dot sized Maclaren to whatever the hell Tyler is looking at, there is a stark difference in the cover art of Tyler, the Creator’s Scum Fuck Flower Boy. But there is more than what meets the eye.

Tracking back to 2009, it seems as if Tyler has intentionally used his two year per release method to give himself time to grow.

The blood-red album cover and creepy class picture that his debut mixtape, Bastard, gave us a forever classic and how can we forget Goblin? The only thing darker than his pitch black eyes and title of the album is the upside down cross on his forehead.

Image result for tyler bastard                        Goblin-1-

But then we saw a shift.

Right on time, two years following Goblin, Tyler released Wolf. Not only was it softer than the two previous album titles, for the first time, the album cover was visually palatable for ages under eight years old. Two years later and you have Cherry Bomb (arguably Tyler’s most experimental project).

Again, not intimidating at all. You have soft blues and an animated head for what seems to be a healing Tyler.

Related image                      Image result for tyler cherry bomb album cover

From reds to blues and slightly less triggering title names, it wouldn’t be farfetched by any stretch of the imagination to guess that the 19-year-old’s life went through a metamorphosis almost a decade later, now leading to Flower Boy. 

He said it best himself on the opening track of Bastard: “I’m not a fucking role model I’m a 19-year-old fucking emotional coaster with pipe dreams.” And when you listened to his music you could tell he wasn’t lying.

From his flippant use of the word f****t, to lyrics denouncing his father, it’s almost as if Tyler was following an Eminem rap how-to with a lot of his earlier stuff. Take Yonkers, for example.

The video, which brought Tyler to the forefront of hip-hop’s consciousness, besides dissing Bruno Mars, Haley Williams, B.o.B., and even Jesus Christ, features him hanging himself and eating a cockroach. 90 million views and a Kanye co-sign later, a star was born.

Between the Pharrell-inspired production, brash, diary-spilling lyrics and intentionally offensive bravado, the OFWGKTA sound was cemented in all Tyler knew and felt. I don’t think shock value was his intention. Rather, the aggressive and hate-filled bars were his way of letting out the pain.

The California native, son of an American mother and absent Nigerian father, went through emotionally difficult times, like all of us, discovering who we are. Only, Tyler has the creativity to paint it with his words. No matter how deep the snarl.

“Love? I don’t get none, that’s why I’m so hostile to the kids that get some
My father called me to tell me he loved me
I’d have a better chance of getting Taylor Swift to fuck me”

Although still battling demons (the newest being the death of his Grandmother), Wolf really was the first time you could tell, through his music, that Tyler began accepting who he was. Tracks like “Answer”, “Treehome95”, “Lone” and “Slater”, while still showcasing his patented high-energy sound and jaw-dropping lyrics, offered much softer tones and mellowed out cuts.

I mean, at this point Tyler was creeping on his mid-twenties and was also successful in establishing himself outside of music. His fashion brand Golf Wang, his music festival Camp Flog Gnaw Carnival, and his television show Loiter Squad just scratch the surface of Tyler’s creative ambitions and he was actually living them out.

You get to Cherry Bomb and you can almost feel the liberation. It’s the first time you hear Tyler use rock elements musically and you even catch him talking his shit. Joints like “Find Your Wings” and “2Seater” are almost like final products of the jazz/instrumental feel that he’s been toying with since Bastard and displays a composing side that is far beyond any his peers. He even goes bar for bar with both Lil Wayne and Kanye West and references his dad once the entire album —  a personal best for him.

Image result for scum fuck flower child

Leading up to Flower Boy, his fifth studio album, you get the sense that Tyler is in a different headspace. While the single “Who Dat Boy” is vintage Tyler, counter culture anti-trap, “Boredom”, “911”, and “Garden Boy” have an openness that purity that you only found in spurts in the past efforts.

When you listen to the album, it’s as the cover implies: radiant, purposeful, and cohesive. It seems like all the therapy sessions that took place on the Bastard and Goblin paid off. Here Tyler is spilling his guts in a way that makes you want to sit down and hear it all.

Peep “Garden Shed”:

“Truth is, since you, kid, I thought it was a phase
Thought it would be like the Frank ‘poof, gone’
But it’s still going on”

Is Tyler toying with the idea of his sexuality? Is this a confession? Artistically crafted, Tyler brilliantly shows that, among an being entrepreneur, provocateur, and actor, he is a musician first, showing songwriting skills and production touches that already put the project in the upper tier of work put out this year.

Now 26, Tyler isn’t the same kid who eats cockroaches. He’s becoming more confident in his vocals, he’s becoming more comfortable wearing his loud colors — he’s becoming more himself.

As tempting as it can be, we can’t really deem this effort a classic or not. What we can do, though, is appreciate growth. The growth we as fans rarely allow artists to have.