Lil Nas X is revolutionizing the music marketing industry and making LGBT history in front of our eyes. With expert use of fashion and social media, he continues to make headlines and solidify his space in the music industry as a gay Black man.
Ever since breaking into the music scene with the hit “Old Town Road,” every song that Nas X has released has been accompanied by an outfit, action, or TikTok campaign that stirred either controversy or extreme positive press, primarily centering around Nas X’s LGBTQ+ identity.
Breaking the internet, making LGBT history, and innovating within the music marketing industry, Nas announced his new album, Montero, by faking a maternity post.
He angered a lot of mothers and pregnant women, as they felt he was picking fun at what it was like to be pregnant.
However, this served as amazing promotion for his album, because the rest of the population found it funny and thought it served as a great way to announce a debut LP.
He also proudly posted TikToks and other photos with the prosthetic baby bump to continue to monopolize on the controversy.
Furthermore, at the 2021 MTV Video Music Awards, when accepting the award for video of the year, Nas began his speech by thanking the gay agenda creating even more conversation around himself and his work.
Other than just promoting his own work and creating a space for LGBTQ voices, but he also works to advocate for the community through activism and support. Nas X has identified the discrimination within society around the idea of sexuality, and gender identity.
“Thank you so much to The Trevor Project for this award and for all they do for the LGBTQ community…”
“Discrimination around sexuality and gender identity is still very real, and our community deserves to feel supported and totally free to be themselves…”– Lil Nas X
“I often get messages from fans telling me about their struggles with depression and suicidal thoughts, and it made me realize that this was something bigger than myself. If using my voice and expressing myself in my music can help even one kid out there who feels alone, then it was all worth it.”
Beyond the controversy around his Montero album, Lil Nas X’s impact has been great in challenging gender sexuality norms. He has redefined what being Black and part of the LGBTQ community truly means.