SpringHill Entertainment, in this case, was able to draw on their own experiences with LeBron and other athletes to create a narrative that’s authentic.
It’s not about the money, but more about taking control of your future and being able to do something you love once you’re done playing.
The Rich Paul Rule hurts the league because it says that you can only succeed through life “their way,” through college and, ultimately, through “them.”
LeBron is just giving his children what he never had. Who could hate on that?
I’m not saying this doesn’t happen in other sports but it’s obvious that pro basketball players are leading the charge in activities off the court.
In a deal that shocked many, Zion Williamson signed a reported 7-year, $75 million deal with Jordan Brand, which is owned by Nike.
LeBron has been known to surround himself on the court with people who will ensure his success and he’s doing the exact same thing here with ‘Space Jam 2.’
Now that AD is officially a part of the Taco Tuesday crew, it proves that the partnership between him and LeBron could be big for the Lakers.
Not to say he wasn’t involved with outside projects during his playing career, but now Beckham is fully on the business side of things.
The event was held in LA and focused on five sports figures who told stories of how they came up, and more specifically, who put them on.