SpringHill Entertainment, in this case, was able to draw on their own experiences with LeBron and other athletes to create a narrative that’s authentic.
From athlete to entrepreneur: 12 athletes who are becoming tycoons
It’s not about the money, but more about taking control of your future and being able to do something you love once you’re done playing.
The Rich Paul Rule: Why the NCAA is big mad at the NBA’s hottest agent
The Rich Paul Rule hurts the league because it says that you can only succeed through life “their way,” through college and, ultimately, through “them.”
Haters gonna hate: Why is LeBron being a great dad making people so mad?
LeBron is just giving his children what he never had. Who could hate on that?
How pro basketball players are transcending sports to be more than athletes
I’m not saying this doesn’t happen in other sports but it’s obvious that pro basketball players are leading the charge in activities off the court.
Why Zion Williamson took less bread to sign with the Jumpman
In a deal that shocked many, Zion Williamson signed a reported 7-year, $75 million deal with Jordan Brand, which is owned by Nike.
‘Space Jam 2’ just got a new director and it’s about to be even more lit
LeBron has been known to surround himself on the court with people who will ensure his success and he’s doing the exact same thing here with ‘Space Jam 2.’
Was joining the ‘Taco Tuesday’ crew the right move for Anthony Davis?
Now that AD is officially a part of the Taco Tuesday crew, it proves that the partnership between him and LeBron could be big for the Lakers.
Why David Beckham is teaming up with LeBron and UNINTERRUPTED
Not to say he wasn’t involved with outside projects during his playing career, but now Beckham is fully on the business side of things.
UNINTERRUPTED holds it down for ‘Day Ones’ in sports with new live series
The event was held in LA and focused on five sports figures who told stories of how they came up, and more specifically, who put them on.
