“There’s a lot of different types of producers and there’s a lot of different levels of involvement for producers, but I really made my way by being involved from content to completion. The idea of a creative producer.” – Director and Producer Joe Hood
That was Joe Hood talking, Illinois native and current LA director, producer, writer, etc.
Hood is the founder and Creative Lead/Lead Producer at Hoodworks Video, a full-service video production company based in Los Angeles, CA.
The visionary director went to school at NYU before dipping out West for more lucrative opportunities. With his pit bull by his side, Hood told us about his creative journey.
Some of the projects Hood has worked on are acting as the VFX artist on Dripjacker by Zaytoven and Lil Gotit, the editor on Body by Pretty Ricky, and the writer and producer on Fox 5 by Lil Keed and Gunna, which has amassed over 3.4 million views since June.
Hood has worked in many different parts of the media industry, from social media work to BuzzFeed and L’oréal commercials to the music video/ creative process now where he has more freedom.
But he stressed that one of the main reasons he has moved around so much in the industry is because he focuses more on the opportunities for himself and others that open up, rather than just over saturating the process with content.
“Being a creator of color… unfortunately it automatically defines you. So at some point, you have to decide how you want to define you and what it means for you,” said Hood.
He stressed how creatives of color almost need to have MORE versatility going into jobs than their causation counterparts, as it’s almost like “they want you to prove yourself in things they haven’t even proved themselves in yet.
“You can’t be successful and prepared unless you’re versatile.”
Hood’s creative journey and his day-to-day process are inspiring in its authenticity and his bluntness about the way the industry works. Keep an eye on the creative director moving forward, as his mission, as in ours, is to diligently stay Finally Focused.