Yeah, BIG3 may seem like a bunch of old heads playing 3-on-3, but it’s a piece to a larger puzzle in Black entrepreneurship, ownership, and influence.
In Cube’s words, you’d have to say today was a good day.
Ice Cube probably didn’t even realize the effect that Friday would have on the movie industry.
Ice Cube was able to summon celebrities with huge name recognition, bring in investors with deep pockets, and secure a TV deal with Fox Sports.
Ice Cube finally confirmed all the speculation on a recent appearance on The Late Late Show with James Corden.