The Made in America festival on Benjamin Franklin Parkway towers above all concert experiences. A curated lineup that encompasses camaraderie, special guests appearances, and a thematic experience remains second-to-none.
The interactivity accompanied guests, and collaborators always come together to provide an unrivaled atmosphere.
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We got a chance to chop it up with the good people behind the scenes that make this Philadelphia-based festival.
How the TIDAL A&R team taps emerging artists for the Made In America Festival (2019)
This conversation took place via e-mail between Ian Romaker, Online Journalist, and Jana Fleishman, EVP Strategy and Communications at Roc Nation.
Research Driven Questions
KH: What does your brainstorm lab look like for the Made in America lineup? What are some determining factors and redeeming qualities you seek in an artist?
Jana Fleishman: The festival lineup is curated by its founder, JAY-Z, with a lineup of artists that are innovative and poised for greatness.
KH: Are there any interactive stations or cooling zones at this year’s Made in America festival?
Jana Fleishman: We’re still in the process of building out all of the details of this year’s festival, but we have had cooling zones in years past. What we’re extremely excited about is bringing back live music and all of the art and entertainment for people to explore while on the festival grounds.
KH: What was the original blueprint for Made in America and how has that translated to today? What has stayed the same and what has changed?
Jana Fleishman: From the beginning, Made In America has prided itself on being more than just a music festival, but rather a weekend-long bridge between music, community, and culture. There are performances from artists that are a true reflection of the music community.
At its core, the festival impacts social change.
– Jana Fleishman, , EVP Strategy and Communications Roc Nation
Over the years, Cause Village has become the very heartbeat of the festival, strategically placed so that every attendee has a chance to walk past the highly curated bungalows housing each organization.
Cause Village represents organizations that are both national and local to the Philadelphia area.
“We’re constantly thinking of ways to evolve and look forward to seeing attendees enjoy the experiences at this year’s festival.”
– Jana Fleishman, , EVP Strategy and Communications Roc Nation
KH: What types of advocacy might CAUSE village, REFORM alliance and ACLU bring to this year’s festival?
Jana Fleishman: Each year, we try to bring awareness to a vast range of causes by highlighting nearly 30 charitable and activist organizations with the hope to inspire each person that attends.
Between our charitable partners like REFORM Alliance and ACLU, and our philanthropic hub, Cause Village, we are tremendously proud to have an annual average of 15,000 social actions taken over the two days.