Sonny Digital is not fuckin’ with you if you don’t give him the recognition he deserves.
He doesn’t want to just put it on for himself either. The Atlanta-based producer is looking to put it on for music mixing masters worldwide.
Late last month, Sonny took to social media and called for producers to band together everywhere and form unions.
In an Instagram post, Digital asked that rappers to respect the people behind the boards and that the industry should give them more recognition.
Peep what he had to say:
Sonny wasn’t alone, producers everywhere showed support. Flying Lotus even showed some love via Twitter.
Truth! Been saying it. Gonna keep saying it. https://t.co/yWLQjSkLNq
— FLYLO (@flyinglotus) June 27, 2017
Producers not getting any love for their work is a shame. Even though making a hit takes both the rapper and the producer working together, a rapper putting out a song with no beat would be whack as fuck.
Can you imagine Future with no Metro or Drake with no 40? Fuckin’ trash.
If anybody disagree's with me about producers not getting credit just take away the beat from your favorite songs and listen to acapella.
— Sonny Digital (@SonnyDigital) June 29, 2017
So what does a disgruntled producer do when his collaborators aren’t giving him the respect he deserves? He makes the fire ass beat and spits his own bars and creates his own track. Fuck a feature!
Digital got the gas. Homie dropped a fully independent single, “Look At Me Now,” on Merica’s birthday.
We’ve been waiting all month for this track to drop.
"LOOK @ ME NOW" dropping tomorrow ! Finally! pic.twitter.com/nFvqZnp9jV
— Sonny Digital (@SonnyDigital) July 3, 2017
“Look At Me Now” is available everywhere. Happy Fourth! Check out the track below.