When it comes to longevity in the game, nobody’s really fuckin’ with Uncle Snoop.
Think about this — Snoop Dogg started working with Dr. Dre when he was only 21 and dropped Doggystyle when he was 22. But even with instant mainstream success, he was still living in the hood and remained humble.
In an interview with A$AP Rocky for Noisey he said,
“I was still in the neighborhood. I was still a part of the hood. Despite all the big shit around me, I was still the same person, so it couldn’t effect me. It never got bigger than me.”
Not only that but Snoop beat a crazy case in the beginning of his career that could’ve ended it all before it started. With a new lease on life, he made sure that he’d never put his livelihood in jeopardy again and from that moment on took over the game.
Of course over the years, Snoop diversified his portfolio and became a one-man conglomerate, but it was his beliefs and lessons he learned from the transition from the streets to the industry that made him so wildly successful.
From his Doggy Fizzle Televizzle days to his successful YouTube channel WestFestTV, he has his hand on the pulse of the next generation. Not to mention his youth football league and thousands of other things he’s doing from music to cannabis, Snoop Dogg is one of the busiest men in the game.
So what makes him continue to grind like he’s still broke? In an old ass interview with Young Hollywood he explained he can’t let up saying,
“If I stop believing I can be right back there again so I gotta continue to push and work hard. Through my relationships in life with different people, I’ve picked up different work ethic and beliefs about how I should do things and I just do it the only way I know how.”
The Snoop brand is ridiculously brolic these days and will carry on a legacy of its own for decades to come. That’s because he has the same drive as when he started.
The mentality may have changed and now he’s a grown ass man, but the pressure he learned to work with from being in the streets is something that stuck with him forever.