drinking by Julia Ismail March 1, 2018
Whiskey has never been a “feminine” drink. Although my go-to mix is the savory and loose Crown and Ginger Ale, I’ve gotten my fair share of comments for choosing a dark liquor over others.
Popular OG brand Johnnie Walker never screamed, “woman’s favorite,” but that hasn’t stopped them from showing their appreciation and love for their female fans the only way they know how.
Johnnie Walker now has a feminine counterpart, Jane Walker, and people are pretty stoked about it.
The company has taken an endearing turn in an attempt to highlight the progress made with the help of women for their industry.
The Striding Man Logo, which has been the brand’s symbol for over 100 years, has been replicated with confident and fly as hell Jane, rockin’ the ad’s original tuxedo, top hat, and cane, while maintaining an emblem of femininity.
Today marks the start of Women’s History Month, a driving force of the #WalkWithJane movement, which sparked the idea for the movement.
Bottles of Jane Walker will be sold at the regular price of Black Label, $35 USD per unit. For every bottle sold, $1 will be given to women-focused non-profits, with an estimated amount of $250,000 of proceedings to be donated.
Vice President of the company Stephanie Jacoby commented that the journey towards gender equality has been a progressive one throughout the company’s history so far, and Johnnie Walker aims to continue to contribute their support in anyway they can.
“Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission.”
The involvement of women will continue to help champion involvement both in and out of the liquor label’s perimeters.