When people talk about savviest independent rappers in the game, Rich The Kid is a name that’s been popping up more and more.
The 24-year-old Queens-native who moved to Atlanta when he was 13 has created a brand and business around himself that’s impressive for any kid his age.
By just being a student of the game, Rich The Kid transitioned his hustle from pushing mixtapes to charging racks for a feature verse. When it comes to the business, Rich The Kid knows his worth in an industry where it’s all about authenticity.
Now that he’s actually in the game, he’s playing it his way and stacking mad bread in the process. Through strategic partnerships and just fuckin’ with the right people, he’s established himself as one of the hardest working young artists in the game.
With such a broad vision, set on conquering every lane possible, only time will tell how far the Rich The Kid brand can really go. This is how he turned the habit of working hard to claiming the title of being the hardest worker (his words).
Rich The Kid is proof that hard work truly pays off when you have a vision and work towards it.
His story started off just like everyone as a regular kid but then he decided to start making moves.
The run of music he’s been creating over the past few years shows why he has the lifestyle he can afford.
In 2013 he dropped his debut mixtape Been About The Benjamins.
That same year he collabed with Migos to drop Streets On Lock parts 1 and 2.
They would drop part 3 to this mixtape trilogy in 2014.
His second solo mixtape Feels Good To Be Rich dropped later that year too.
In just under two years, Rich The Kid came from seemingly out of nowhere to having a stacked catalog and the respect of all his peers.
With his success with Migos beforehand, they would drop their fourth collab project, Still On Lock, in 2015.
Keeping the grind going, Rich The Kid then dropped another solo project later that same year called Flexin’ On Purpose which had features from Ty Dolla $ign and Young Dolph.
Then he linked up with Migos again to drop Streets On Lock 4 which featured 27 tracks and featured 2 Chainz.
Still in 2015, he released an 8-track project with Makonnen called Whip It which even got featured in Madden 17 a couple years later.
The last project he’d drop that year would be Dabbin’ Fever.
In just two years he ran through mixtapes to the point where he was making some serious cash. But how would he follow up his most productive year?
In 2016, he officially formed his own label called Rich Forever Music. He signed his first artist Famous Dex and producer TheLabCook.
boss moves pic.twitter.com/1tPirE0BOp
— Rich Forever Music (@RichForeverInc) April 22, 2016
The first official release from his label came that year with Rich Forever Music: The Mixtape.
Then a couple weeks later he dropped Trap Talk which featured Kodak Black, 21 Savage and PartyNextDoor.
He made the XXL Freshman class around this time and his career has been on a rocket ever since.
— Rich Forever Music (@RichForeverInc) April 25, 2016
The Rich Forever 2 mixtape was also released later that year which featured Wiz, Young Thug, Lil Yachty, Playboi Carti and Jaden Smith.
Later in 2016, Rich The Kid signed a deal with 300 Entertainment for 300 to be a parent company for Rich Forever Music.
In just four years, Rich The Kid literally outworked his competition to reach the top.
In an interview with Forbes he says he’s able to charge anywhere from $10,000 – $15,000 for a guest verse.
These days he’s getting on tracks with Justin Bieber and Diplo…
Touring the world playing all of his hits…
Rich forever 2 pic.twitter.com/WLmPGyYKY3
— Rich Forever Music (@RichForeverInc) July 2, 2016
And living a life so many kids dream of.
When that direct deposit hits…..😂😂 pic.twitter.com/wS6NElXj2u
— 🕊 (@uzivurt) June 11, 2016
When you’re kicking it with Jaden Smith you know you’re getting bread!
rich the kid & jaden smith pic.twitter.com/dNtsg3wkpK
— Rich Forever Music (@RichForeverInc) May 28, 2016
The scary part is that it’s only really been four years and if he keeps up this work ethic it’s a wrap for the game.
Rich The Kid knows what it takes to be successful in rap now and there’s no stopping him.
There's no success without struggle
— Rich Forever CEO (@richthekid) May 9, 2017