boycott dolce & gabbana by Claude J. Easy June 21, 2017
Alternative rapper Raury protested Dolce & Gabbana’s Spring-Summer ’18 runway show this past Saturday at Men’s Fashion Week in Milan.
For the second season in a row, the global fashion brand brought in millennial influencers to wear their clothes down the runway.
Raury’s protest comes as a reaction to the fashion giant’s whimsical attempt at irony, dubbing their campaign “Boycott Dolce & Gabbana.” This is not the first time the Italian house has dealt with controversy.
Back in 2015 the openly gay fashion legends, Domenico Dolce and Stefano Gabbana, who are each worth $1.65 billion, came out against the use of surrogate mothers.
The fashion power duo told Panorama, an Italian weekly magazine, that there is a need of “a mother and a father,” and “no chemical offsprings and rented uterus: life has a natural flow, there are things that should not be changed,”
Dolce & Gabbana received backlash again after proudly dressing Melania Trump. The “Boycott Dolce & Gabbana” campaign was created as a response to the criticism.
D&G created t-shirts bearing the slogan and produced a commercial featuring young people protesting the brand.
In regards to this being a serious boycott, Domenico Dolce toldVogue before the Spring-Summer ’18 runway show,
“It’s irony! A joke! People use heavy words very easily these days. There is too much aggression.”
According to a recent interview with GQ, Raury was unaware of the “Boycott Dolce & Gabbana” campaign:
“When I came out to Milan for my first time walking on a fashion runway, ever, I was excited. I’m a stylish-ass young kid, but I don’t know everything about fashion. I knew nothing about the T-shirt until I was here. I had already agreed to walk for them. [The day before the show,] I Googled ‘Dolce & Gabbana’ so that I could know who was who when I finally met them. I didn’t want to be disrespectful to either one of them by calling them the wrong name. When I typed up their names, the first thing I saw was a headline on Fortune.com, ‘Dolce & Gabbana Is Trolling Melania Trump Critics with This $245 T-shirt.'”
During the finale of the show, Raury peeled off his D&G bomber and hoodie and revealed a chest with scribbled messages.
Why exactly did Raury do this? In the interview with GQ he said,
“The ‘Boycott Dolce & Gabbana’ T-shirt they created completely makes a mockery of what ‘boycotting’ is. Boycotting is the people’s voice. A protest is the people’s voice. It has power. It changes things.”
After boycotting, Raury made a run for the door, only to be stopped by security. According to the GQ interview, the ATL rapper said,
“I made a beeline to the exit and a security guard wrapped me up. I juked his dumb ass but got stopped at the door. I kept saying, ‘Don’t touch me. Don’t touch me. The only person I will talk to is my manager, Che.’ Che brought me my clothes—I took off all of the Dolce & Gabbana clothes I was wearing and tried to leave. They tried to stop us. They were trying to keep me in there. Why? I’m not stealing anything from you guys, you have everything you gave me. But they had, like, a bar of security in front of the door. I had to run, like, 300 feet up and away from them.”
Good shit Raury! Major companies capitalizing on our oppression and poking fun at one of the only ways for the youth and minorities to use our voices and affect change is definitely not a part of the kulture.
To read the full interview Raury had with GQ, click here, homie.