After dropping one of the hottest albums of the year with SR3MM, multi-platinum rap duo Rae Sremmurd is making some big money moves by partnering up with liquor house Luc Belaire.
Swae Lee and Slim Jxmmi linked up with Belaire CEO Brett Berish in Miami recently where they dropped the major news. This isn’t your average rap star endorsement either — of course, Rae Sremm has to take it to the next level.
Not only will they be repping the brand like crazy, but they’re even doing a Belaire-produced video series titled “Belaire It Out.”
Here, the two will debate topics surrounding the culture and show why they are two of the most entertaining performers, even off the stage. We all know how turnt up Swae and Jxm get. So, you already know this is must-see TV!
Rae Sremmurd joins a hip-hop heavy Belaire roster that includes G Herbo, Dave East, DJ Khaled, Rick Ross and many more. However, if there’s something that they bring different to the table, it’s their energy and now we have “Belaire It Out” to really see that.
Of course, no one is more hyped than Swae Lee and Slim Jxmmi themselves.
Not only did they secure the bag with a $20 million deal, but they get to turn off their favorite liquor brand every night. You know they’ll be off the sauce, so this partnership was a match made in heaven.
Swae Lee said:
“Life is luxurious. From private planes to clubs to yachts, we live lavishly so we always keep bottles of Belaire around. We were already poppin it, so we wanted to partner with Belaire, who understand us and the culture.”
Slim Jxm added:
“It had to be Belaire and it had to be Belaire Gold. Belaire’s everywhere we go and this business venture goes with everything we’re doing from music to fashion. We are the Golden Boys! SremmLife!”