puma by Padma Yang June 25, 2021
Global sports company PUMA is launching a limited collaboration with White Castle today. This special collab celebrates the 100th anniversary of PUMA and the restaurant chain.
The design of the PUMA x White Castle collab is inspired by White Castle’s iconic square Sliders. White Castle’s blue-and-white color palette is also significantly used in the design as well.
The collection includes two footwear styles: the classic PUMA Suede and the Future Rider and apparels such as hoodies, shorts and various co-branded graphic T-shirts.
PUMA x White Castle collection seamlessly incorporates the signature elements of each brand in the products. In the Future Rider, contrasting white and blue colors dominate the uppers.
An iconic White Castle logo sits at the tongue. Additionally, this style also accentuates an intriguing detail such as a 5-cent tag on the lateral sides of the shoe. It is designed to pay homage to the original price of a White Castle burger.
The Suede, on the other hand, has a comparatively more minimalistic and subtle design. The style contains blue and orange accents in its appearance and is finished with a rubber outsole.
Other items in the collection are hoodies, short, and T-shirts. The hoodie is white with both a blue White Castle logo and an orange PUMA logo. Shorts are athletic design and available in both blue and black colors.
Last but not least, T-shirts come in co-branded designs with colors of black, blue, orange, or white.
Starting today, the collab will be available online at PUMA.com and the Foot Locker Inc. Buyers can find the products at the PUMA NYC flagship store. Other in-store locations are the Foot Locker Inc. family of brands, including Foot Locker, Champs, Footaction, and Eastbay. Retail prices of the collection range from $35 to $90.
But wait, this is not all. In September this year, PUMA will be releasing a second PUMA x White Castle collection. This is definitely something exciting to look forward to for the avid fans and cravers of new apparel. The 100th anniversary of PUMA and White Castle delivered, plain and simple.