Pharrell’s BBC teams up with A Tribe Called Quest for legendary collaboration
Streetwear fashion brands’ collaboration game keeps going up, this time with Pharrell Williams’ Billionaire Boys Club linking with iconic Queens rap trio A Tribe Called Quest.
The collaboration includes a capsule collection as well as an exclusive music release from Tribe.
In a press release, BBC addressed the mutual respect between Tribe and Pharrell:
“With a strong history dating back to the 1990s, A Tribe Called Quest (ATCQ) and Pharrell Williams have maintained a relationship based on their deep appreciation for music, making this capsule a fitting partnership by joining music and fashion.”
Tribe’s nominal frontman Q-Tip also spoke about the opportunity to work with Pharrell, who he considers a colleague and brother:
“I consider Pharrell to be a colleague and a brother, so we as Tribe are more than elated to be collaborating with Billionaire Boys Club on a fashion endeavor of this magnitude.”
The press release described the collection, available at BBC’s SoHo location in NYC and ATCQ’s website:
“The capsule—split into two offerings that will be available at Billionaire Boys Club NYC and on ATCQ’s apparel website, respectively—includes classic hoodie and t-shirt silhouettes, hats, a patch set, and a limited-edition leather varsity jacket manufactured by Golden Bear. Designs marry Billionaire Boys Club classic logos with ATCQ’s stick-figure logo along with their infamous red and green album cover artwork seen on The Low End Theory.“
The collection also features a tribute to late great Tribe member Phife Dawg:
“In addition to the varsity jacket statement piece, the capsule includes a homage to the late Phife Dawg of ATCQ, with a black pullover hoodie featuring the words ‘FOR MALIK…’ printed across the chest. Two versions will be made available with the BBC version adorning a reflective 3M spaceship outline graphic on the back and the ATCQ version seen embellished with 3M reflective prints of ‘ATCQ’ on the sleeves and ‘5’ on the back of the pullover.”
Along with some fire clothes, ATCQ are dropping a new video for “Space Program”, available exclusively on Apple Music.
Go cop, go peep, be a part of an historic collaboration.