Pharrell teams up with Adidas to drop a dope new pair of ball kicks
Pharrell Williams is a living legend. This past weekend he embarked on a new journey in his eclectic career, a move even we weren’t anticipating.
During NBA All-Star Weekend, Skateboard P introduced the Adidas Crazy BYW PW. He calls this the “beta phase” of his basketball journey and we’re excited.
In a world where Adidas clearly doesn’t hold the same marketshare as its Nike counterparts in basketball, nor do they roster many notables beyond James Harden, this was genius.
Pha-real is known to have quite the creative genius so giving him the keys to his own basketball shoe was a good call. His Human Race Adidas have been sought after by the masses in all styles and colorways, going for ridiculous prices on the resale market.
He lent a piece of his Human Race design to the Adidas Originals basketball silhouette. This includes the text ‘AMBITION’ embroidered on the vamp of each shoe in bold white lettering.
The upper features a blend of soft breathable knit fabrics in a bright yellow and red, inspired by the city of Los Angeles and its famous fruit stands.
The Adidas Crazy BYW PW is a limited edition style exclusively available to a small group of people chosen by the artist himself and will not be available for purchase.
“The best things in life take time and are rarely perfect first time around. There is something beautiful about that process, from the intangible to the tangible. Today I begin my basketball journey with adidas. The first step. The beta phase.”
However, attendees who visited the 747 Warehouse – the two-day festival of creativity bringing the best of Adidas to Los Angeles during All-Star Weekend – were eligible to win this limited edition silhouette. Aren’t they lucky.