If there’s anyone who can get you hype about a music festival when it’s brick outside it’d probably be the composer of the mega-hit “Happy,” wouldn’t it?
Well, that’s what 12-time Grammy winner Pharell Williams did Sunday after announcing the first annual ‘Something in the Water’ lineup — Virginia’s first-ever music festival.
The lineups were announced with a dope video that reveals the performers’ names on the shore of what one could guess is Virginia Beach. After the artist is revealed, a new tide rushes in to give a new set of names.
It was both the most calming and exciting way to receive news ever.
In a press release, the festival’s mission is explained as a way to “unite the community and celebrate the diversity and magic of Virginia Beach” while the weekend celebrates “the opportunity and the chance to empower everyone from the youth to the small business owners.”
Pharrell also spoke to Billboard and confirmed that the set will include 30 plus acts of “Pharrell & Friends,” including Travis Scott, Migos, Virgil Abloh, Pusha T and more.
“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense—the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant,” Williams said to the publication.
He continued, “For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well-deserved opportunities unfold. Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”
It’s hard to believe that Virginia has yet to have an annual music festival given the musical giants — like Missy Elliott, Clipse, Chris Brown, Pharrell and more — that have come out of the state but if there’s anyone to rectify it, it’ll have to be the Neptunes frontman.
The three-day event is set to display the best Virginia Beach has to offer, including a beach-side concert and performances on the Oceanfront stages and at the Virginia Beach convention center.
Live shows are slated to take place on Friday, April 26, from 4 to 11 p.m. and Saturday, April 27, from noon to 11 p.m., according to Brian Solis, Assistant to the City Manager of Virginia Beach.
General admission prices begin at $150 USD for a 3-day pass and $450 USD for the 3-day VIP package. Tickets go on sale starting Friday, March 8 at 12 p.m. EST and can be found on ‘Something in the Water’s official website.
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“I made a promise to God that if I was able to see the world, I would bring the best of what I saw back to Virginia Beach.” — @pharrell Tickets for the first ever SOMETHING IN THE WATER Festival will go on sale beginning Friday, March 8 at 12pm ET at SOMETHINGINTHEWATER.com. #SITWfest