kyrie irving by Matthew McKibben July 19, 2017
It appears the days of short-sleeved jerseys in the NBA are over.
Nike revealed the first look at each team’s four primary 2017-2018 game uniforms yesterday and none featured any sort of material extending below the armpit.
According to their press release,
“Nike tuned the uniform design to the rigors of the league’s increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.”
Nike is taking over for Adidas, which had been league’s official apparel outfitter since 2006. Nike and the NBA signed an eight-year deal that could be worth $1 billion.
After getting input from a number of NBA players, Nike made substantial changes to the jerseys. Kyrie Irving spoke about the new jerseys saying,
“The mental advantage of a quality uniform is priceless. The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes. I’m excited for the new fit and feel.”
The most significant changes come to the back shoulder of the uniforms and the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
This dude Draymond chimed in to and said,
“When you look and feel good, you play good. I welcome any competitive advantage on the court and the new Nike NBA uniforms deliver on the feedback that we’ve provided.”
No longer will there be “home” and “road” uniforms. Starting this year, the home team will pick a uniform and then the visiting team will choose a contrasting uniform.
Each uniform will feature the iconic swoosh logo and eight teams will have a “Classic Edition” that is expected to be available this fall.
The Charlotte Hornets are the only team that will play with the Jordan brand logo on their uniforms.