Nigel Sylvester is a man on a mission.
The kid from Queens has been going against the grain since he was young, chasing his dreams of riding BMX bikes instead of playing ball like all the other kids in his neighborhood.
Fast forward to today and he’s launched his own brand inspired by its name: Go!.
If you haven’t peeped Nigel’s videos before, he takes viewers on the wildest rides from his perspective and documents all the places BMX has taken him. Peep a clip of the first video in the series that started it all.
So far he’s hit his hometown in New York City, as well as Los Angeles and Tokyo. But his latest project takes his movement to a whole new level.
Last week at the Apple Store in Williamsburg, Brooklyn Sylvester premiered his latest video for “Go! Dubai” in front of a huge turn out of supporters. With an audience of all types of creatives, young BMX riders, a few baddies, and ya boy, Nigel spoke to the people and gave them a real look into his process.
It was definitely a team effort and Nigel assembled some of the best people he knows for the job.
For months his director Harrison Boyce and producer Jaimie Sanchez worked their asses of making all the connections they needed to make, literally through Instagram DM. Their hard work definitely paid off.
He shouted them out and even did a quick tutorial for capturing fire flicks.
“Go! Dubai” isn’t just his most impressive video yet but also shows that Nigel just keeps getting better and perfecting his craft with his series over time.
The beginning scene was already TOO crazy! We even get a preview of where he could be going next in that last scene.
Nigel is able to get more and more access to fly shit, as you can see from the multiple cameos and spots he hits. From the Salt Bae homie to that kid who just wrapped his Ferrari in Supreme, Nigel and his crew left their mark on Dubai and have the video evidence to prove it.
At the end of the day, this was nothing but three people coming together with the same vision to create fire organic content. Considering that no one else is doing shit that even comes close to this, they did their job.
Nigel mentioned at last week’s event that this is only the beginning. They want to hit every city, country, and continent possible. It’s a bold mission but they’re really doing it for the culture.
Besides, there’s nothing better to watch when you’re dumb smacked than these videos!
Now go peep their store if you really fuckin’ with the movement. Check out the video above, and realistically, run it back.
Peep more photos from the premier event below.