College is awesome, graduating college is even better but having to pay back student loans sucks. Life is supposed to get easier after spending serious cheddar on education not more stressful.
So, to take the pressure off, Natty Light will be dishing out some serious dough over the next decade – $10 million to be exact. In an effort to combat the serious issue of graduates with no guap Natural Light is bringing back their College Debt Relief Program in 2019.
Student debt sucks, so we’re giving away another $1M+ in 2019 and committing $10M over the next 10 years to help people pay down their loans – FOR REAL. College is for epic stories, not epic debt #NattyStories pic.twitter.com/dRvCu6PRGx
— Natural Light (@naturallight) January 15, 2019
Investing in your education shouldn’t halt you from chasing your dreams. It should allow you to progress. Still, that is not the case. In 2018, Student Loan Hero researched and found that the average student loan debt for Class of 2017 graduates was $39,400, up six percent from the previous year.
In addition to the six percent raise, Americans owe over $1.48 trillion in student loan debt, spread out among about 44 million borrowers. That’s about $620 billion more than the total U.S. credit card debt.
Want to know another fun fact? The average monthly student loan payment is at $351 for borrowers between the ages of 20 and 30. That’s a trash bill for a younging to have to pay monthly, especially if you’re trying to get out of your parent’s basement and start your life.
This is the reason why Natty Light has decided to come back with an even stronger commitment to the students carrying the burden of college loans. To commence the decade of giving back, this year 70 individuals will have a chance for a slice of the $1,000,000 pot. Peep how to enter HERE.
Daniel Blake, Senior Director of Value Brands, Anheuser-Busch couldn’t be more hype about the pledge. He said,
“Last year, the College Debt Relief Program had a major impact on the Natty community, both financially and emotionally. But, student debt in America continues to rise, so we’re coming back with an even stronger commitment that will make an impact well beyond 2019. We’re making a pledge to give back $10,000,000 over the next decade to help out even more deserving individuals and shine a brighter light on the issue of college debt.”
Pushing their initiative even further Natural Light will also be airing a 60-second Super Bowl spot in five cities with the some of the highest student loan debt in America. Keep an eye out for the winners of last year’s College Debt Relief Program. Natural Light will be highlighting their video submissions and inspiration for going to college.
On Super Bowl Sunday, expect more than just a commercial from the progressive beer brand. In partnership with Cash App, Natural Light will be paying out $53,000 to 151 lucky fans via the mobile money transfer platform. Do the math, that’s $351 equaling the average monthly student loan payment.
Starting on Jan. 22 and ending on Feb. 3, to have your next college loan payment covered by Natty Light, anyone over the age of 21 can share their SB party plans on Twitter, Instagram or Facebook. For a shot at the $351, fans only need to add #NattySB, #Sweepstakes and “$Cashtag” to their post to qualify. Peep the rules here.
Blake spoke on teaming up with Cash App for Superbowl 53 to deliver instant debt relief to college students and graduates in need of assistance. He said,
“Teaming up with Cash App is the ideal way to deliver instant debt relief to even more of our fans while also having a little bit of fun along the way. It’s our way to give back even more and drum up some extra excitement for our fans on game day.”
May the sauce be with you.