1017 Alyx 9SM by PAGE Magazine June 17, 2020
“There are too many clothes on this Earth. If I am going to take the responsibility of making clothing, I need to make something that deserves to exist.”
The founder and head creative behind 1017 Alyx 9SM, Matthew M. Williams said this to GQ magazine at one point. And in an announcement on June 15th of his newly appointed position as Creative Director of French fashion house Givenchy, who is under the LVMH umbrella, he can follow through with that.
The position was previously held by Clare Waight Keller for over 2 years who recently stepped down succeeding the famed Riccardo Tisci.
Bold words for a designer entering high-fashion imagination from streetwear reverie. Usually, a bigger company expects a bigger production than the average streetwear or underground brand. But this is a vision we can be most proud of with a sustainably focused outlook for the fashion industry. Williams will be taking on men’s and women’s ready to wear.
Matthew M. Williams started Alyx studio in 2015 with womenswear at the forefront of his design. Born in Chicago, living in Los Angeles, creating in New York, dating Lady Gaga, working on Been Trill with Virgil Abloh and Heron Preston, and first tasting the limelight as a designer creating a suit jacket for Kanye West in 2008 to wear to the Grammy’s, it may seem that Williams life has been in a whirlwind.
But now that he has been hired by the legendary Givenchy label, the tornado of creative living has found Williams in the eye storm.
The Alyx studio brand has been built on high-quality material and craftsmanship rarely seen in streetwear and we can assume he will be maintaining this aesthetic with the Givenchy brand in clever ways. He is known for his seatbelt fastening ceinture and collaborating with brands like Nike, and Vibram on futuristically tailored and dexterous designs…