Men are now engaging with grooming services as part of their self-care. In fact, the industry of male grooming products in the global market reached $57.7 billion in 2017 and is expected to have a market value of $78.6 billion by 2023.
There are many contributing factors to the advancement of the male grooming market over the past years with more brands focusing on natural-based products and brands that emphasize targeting certain grooming needs.
In fact, the latest trends in male grooming are all about au naturel by offering oil-control, anti-aging, and moisturizing products.
Anti -Aging and Moisturizing is Priority
Men between the ages of 26 and 45 are becoming more interested in spa treatments. For example, 25% of men enjoy hydrating facials, besides the 19% at barber services and 17% of surveyors who enjoy an occasional detox body wrap.
For spa treatments, there are a wide variety of offerings specifically designed for men from Viva spa packages to nail care and facials that give men plenty of choices when it comes to different treatments. With this, many personal care products that cater to male grooming focus on addressing common concerns for men, such as dandruff, dryness, and other skin problems.
Brands that aim to get ahead of the competition expand with body depilatories that prevent prickly regrowth or razor rash, pollution-protecting and anti-aging skincare products that help mask blemishes and even out the skin.
The Rise of Non-invasive Treatments
In the past few years, many men have opted for non-invasive treatments for their skincare and grooming.
There is about a 50% increase in men that go for Botox injections, dermal fillers, and laser treatments. Many are not afraid or ashamed to try these treatments, as they are more excited about the positive results.
Aside from Botox and fillers, there are new treatments that attract men to try them like soft thread facelifts that tighten external skin by attaching filaments to the internal jaw, and non-surgical nose jobs that inject fillers to reduce bumps and lumps.
There are many services to choose from, and the results are subtle as long as you go to the right place. 2019 for male grooming is more about self-care. It is a key factor in a holistic approach to health and wellness.
While scrubs and moisturizers will always have a place in every grooming kit of men, their effects will increase with the help of a healthy lifestyle. In return, the boost in grooming trends focuses on evolution for men rather than reinvention.