LeBron James was crowned at a very early age as the greatest player since Jordan.
His personal success has been widely reported but is there really a LeBron effect for those around him?
He’s been King of the NBA for the last decade and he’s been expanding his reach off the court since his days at St. Vincent’s-St. Mary’s in Akron, Ohio.
Celebrities in other professions have always been drawn to James’ unparalleled talent and charisma off the court. He’s translated sports into universal success and literally everything he touches turns into gold, including those around him.
LeBron’s rise to greatness and the explosion of social media happened almost simultaneously, allowing him to update his fans on his day-to-day life.
In addition to being a generous player on the court, The King also knows how to throw a great assist off of it.
LeBron is known for posting videos while he is driving in his car listening to music, and with roughly 40 million Instagram followers he has an insane reach. James has done this for Kendrick Lamar, Meek Mill, Tee Grizzley and Nipsey Hussle, just to name a few.
Those who play with LeBron know to expect increased production due to his vision and unselfishness. This increased production can lead to big pay days that can be unwarranted.
Think about the Donyell Marshall, Damon Jones, Tristan Thompson, J.R. Smith, and Iman Shumpert contracts. All nice players but were paid like stars while they played with LeBron.
But Bron doesn’t only generate money for his teammates. The city he plays in can also expect increased revenue due to the King’s presence.
A Harvard study showed that local bars and restaurants near the Cavs arena made more money and hired more workers after LeBron returned to Northeast Ohio in 2014.
LeBron rules over his Kingdom and it’s unclear if he will ever be dethroned.