Kulture by Julia Ismail May 7, 2018
A new wave has hit social media makeup tutorials, “traptorials” are taking over.
Rather than a regular tutorial, “traptorials,” created by beauty blogger Chelsie Worthy (@wvrthy) started creating makeup clips with a purpose in mind: to stray away from the typical makeup tutorials that are found all over Instagram and other social media.
She tells Popsugar:
“The regular Instagram videos seem so generic. I wanted to steer as far away from that as possible, so I always include movement in my tutorials.”
DARK KNIGHT LOOKS Know they wanna hang but we hangin’ ‘em out to DRY, WOAH! Yall wanted me to go in?!! Let me know wassup #TRAPTORIAL CHRONICLES PART THREE BIH! Where my gang at? •••••••••••••••••••••••• FACE; @imancosmetics brow pencil ✨ @maybelline FITme in 360 @eloisebeauty Illuminating Drops in 24k✨ @lagirlprocosmetics in Chestnut & Mahogany ✨ @blackradiance contour stick ✨ @juviasplace shadows for powder contour/blush ✨ @shopwvrthy Stardust Illuminating Powder in Midas✨ EYES; @juviasplace eyeshadow palettes✨ @lashednluxury So Kate & Ferrari stacked✨ LIPPIE; @muahlipstain lip stains in Bare & Cocoa✨ Clear gloss to top✨ song: @jackharlow “Dark Knight” #traptorials #formyrealones #mystylecantbereplicated #spreadthesparklehoe
Chelsea’s reason for her own twist in such an identical industry is beyond makeup looks. She wanted to be a different kind of beauty influencer, the kind that sends a message along with every video tutorial and looks created.
Chelsea started her involvement in shifting beauty industry creativity when she first founded her company, “Worthy,” and created a super pigmented line of highlighters that were better fit for women of color.
“The beauty industry doesn’t want creators who have their own minds, creative ideas, or edge. I wanted to show girls that you don’t have to conform to a standard of beauty when you can easily create your own.”
RIC FLAIR DRIP GAME OVER! #Traptorial Volume 4 Had to get a little spicy since I’ve been gone for a bit! I’ve missed you guys and thank you so much for 160K+ •Face• @imancosmetics brow pencil ✏ @juviasplace Douce Palette @lashednluxury So Kate + Ferrari @eloisebeauty 24K Glow Drops ✨ @maybelline FITme foundation in 360❣ @lagirlprocosmetics Fawn & Chestnut concealer @esteelauder translucent powder @shopwvrthy Stardust in Midas @muahlipstain in Toxic + clear gloss SONG: RIC FLAIR DRIP @metroboomin @offsetyrn ⛈ #traptorials
While using trap music, she was able to do just that. Trap isn’t something you normally find in a beauty tutorial, which is normally accompanied with soft, billowy guitar string solos.
“You can be unapologetically you and still considered beautiful. That doesn’t take away from our beauty or mean we don’t deserve recognition. That’s why I created traptorials, to represent girls like me who are talented but don’t fit the status quo.”
By using clips of makeup, emojis, dancing, and having genuine fucking fun while she does her makeup, Chelsea has ignited a movement, by simply being herself.
It’s important to break away from the status quo when working with such a focused industry. It’s easy to slip into the typical mindset of a beauty vlogger.
Chelsea has used songs from rappers 21 Savage, Metro Boomin, Offset, Future and many more. It’s definitely exciting to see how far your tutorials and Worthy will go.
Keep slaying, sis!
CAN MAKEUP BE FUN AGAIN?!! my computer could only save a few clips from yesterday so here’s a little bop that sums up the vibe ♀ product details below if you don’t catch them Sis! ••••••••••••••••••••••••••••••••••• Face; @eloisebeauty Illuminating Drops 24K gold✨ @maybelline FITME in 360✨ @lagirlcosmetics Chestnut concealer ✨ @cotyairspun_ translucent powder ✨ @blackradiancebeauty contour kit in med/dark ✨ Eyes; @juviasplace Masquerade & Magic Palette✨Midas as lid base @shopwvrthy ✨ Glitter is @nyxcosmetics ✨Mascara is BTS @toofaced ✨ Lashes are @lashednluxury stacked✨ Highlight is Midas @shopwvrthy ✨ Lippie; @juviasplace Magic Palette as a base and Clear gloss to finish ✨ p.s. going to try and recover all the files on my hard drive! Thank you guys for all the love, let’s go even harder! dress from @kalisdream_boutique Song is Rap Saved Me by @21savage ft. @offsetyrn @quavohuncho (repeat) #africangoddess #ladiosaafrica #goddessofafrica #africanqueen #africanbeauty #blackgoddess #blackqueen #blackbeauty #blackisbeautiful #bodyofagoddess #letswatchtv #thetonightshow #jimmyfallon #tacotonguetuesday #selfie #catselfie #blep #tinytongue #phillystylist #voiceofhair #pinkhair #unicorntribe #unicorn #colorblock #customcolor #licensedtocreate #strawberrylemonade #naturalhairstyles #hudabeauty #makeupforblackwomen