Lavar Ball loves his three sons. He has gone to tremendous lengths to make them the best basketball players they can be and it seems to have worked.
LaMelo and LiAngelo will play Division I basketball at UCLA after his oldest son Lonzo went for a year and was drafted 2nd overall by the Lakers in June.
But Lavar isn’t just a dedicated father who coaches his sons’ AAU teams. He is also a marketing genius who promotes his sons and his Big Baller Brand simultaneously, consistently making outlandish statements that land him on Sportscenter and other sports talk shows.
Lavar isn’t afraid to let everyone know that his sons are the best. He said that his son Lonzo was better than two-time MVP Stephen Curry.
The Ball dad isn’t afraid to big himself up either. Though he averaged just two points and two rebounds per game in one season at Washington State University, Lavar said he would beat Michael Jordan, the greatest basketball player of all time, in a game of one-on-one.
But by constantly running his mouth, Lavar is keeping his family’s name at the front of everyone’s mind. So when the Zo2, BBB’s first signature sneaker was priced at $495, it gave him another opportunity to promote the brand.
Lavar and his sons are constantly wearing BBB t-shirts, sweatshirts, jogging pants, and dad hats and after an MVP-winning performance in Summer League, everyone is talking about Lonzo.
Lavar is a master at redirecting the spotlight away from his sons and turning it on himself, allowing them to focus on the game while he markets them.
Though he may be one of the most obnoxious parents in the sports world, he is also one of the most caring. Keep doing your thing Lavar.