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#LadyDoritos are a failed marketing ploy attempting to appeal to women

Pepsi’s CEO is under fire for a comment she made regarding Dorito chips.

The hashtag #LadyDoritos has officially flooded Twitter as users crack jokes over the idea that women somehow need different Doritos.

Indra Nooyi, who’s been with Pepsi nearly 20 years now, has some qualms with the accessibility and reliability of chips.

In an interview in a Freakanomics podcast she talked about why this is such a problem.

“When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.”

And it wouldn’t have been such a problem, had the damn crumbs not been so deliciously cheesy.

“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public and they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

Speak for yourself? I’m in there like Jhene Aiko’s next boo.

Twitter seems to agree with me, because criticism for #LadyDoritos has gone viral.

As if the comments weren’t bad enough on their own, Nooyi suggested that the chips be made softer and less crunchy. Are you telling me that you’re planning on feeding me soggy chips that I didn’t accidentally spill water on only to later still scarf down in tears, regret and shame, all the while continuing to eat and wondering how my life got to this point?

While that’s what she was insulating, PepsiCo has since denied that they’re making women-based Doritos. What a relief.

Still pretty funny though.