When Kevin Durant shocked the sports world and left Oklahoma City for Golden State last summer, not a lot of people understood the vision.
Of course there was the obvious: “this motherf*cker’s tryna win some championships”, but there was more behind the move than just ball.
Unlike LeBron who spent four years in Miami to get his rings and turn up at LIV, which he definitely did, Durant made the conscious decision to make sure he was in position to undertake another endeavor once his playing days are over.
In his Players Tribune announcement he said this decision,
“Encourages my evolution as a man: moving out of my comfort zone to a new city and community, which offers the greatest potential for my contribution and personal growth.”
The allure of Silicon Valley and the possibilities investing his time and money into tech was something that he just couldn’t pass up so he peaced on OKC to pursue something that’s realistically bigger than basketball.
So what exactly has the 6’10” ball player-slowly-transitioning-into-businessman been cooking up since pulling up to the Bay?
Kevin Durant is already one of the most marketable pro athletes and is signed with Jay Z’s Roc Nation Sports.
He’s also one of the most business minded NBA players.
Before even moving to Silicon Valley, KD formed a startup with his agent and partner Rich Kleiman called Durant Company.
There he has invested in companies such as Acorns.
Kevin Durant has invested in micro investing app @acorns, which rounds up credit/debit card purchases to next dollar & invests that $.
— Darren Rovell (@darrenrovell) September 14, 2016
As well as the food delivery service Postmates, where he’s an investor and spokesperson.
He even did a special promotion where he was delivering Postmates orders himself!
He also invests in a slew of other tech related startups and app companies like Jetsmarter.
Plus so many more that we can’t even keep track at this point.
So Kevin Durant invested in my company…. https://t.co/TomdkKdBkm
— Jason Euler (@Jason_MVMNT) March 23, 2017
KD even appears on the Shark Tank themed show for athletes MVP.
Plus he’s an investor in the site Players Tribune where he published his decision to play for the Warriors.
But what KD is most interested in at the moment is video content and distribution.
He regularly speaks at the YouTube headquarters in San Bruno, California and streams his own live vlogs.
— Kevin Durant (@KDTrey5) May 11, 2017