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JuJu Smith-Schuster proves he’s a marketing genius by being himself

JuJu Smith-Schuster is living his best life and JuJuTV is living proof.

It’s plain as day that Smith-Schuster is a 21-year old renaissance man. If he’s not burning NFL defenders for 97-yard touchdowns, you can catch JuJu on the streets feeding the homeless.

If he’s not on his philanthropy swag, JuJu’s redefining what it means to be a student-athlete at USC. If he’s not hitting the books, JuJu’s clouting up on COD and Fortnite with one of the best American eSports organizations, FaZe Clan.

Smith-Schuster embodies what it means to have your cake and eat it too. In a world where people fear ridicule for being themselves, JuJu “on that beat” thrives. Smith-Schuster’s actions genuinely come from the heart. It’s what makes his personality so infectious.

Now, JuJu is actively recruiting basketball star LeBron James to the Steelers. This might be a longshot, but don’t sleep. JuJu is just helping “King James” maximize all his options.

JuJu Smith-Schuster is going all out for his #LeBronToPittsburgh campaign.

Over the weekend the “Fornite legend” was chilling courtside as he watched his hometown Los Angeles Lakers battle the Cleveland Cavaliers.

Sporting a King James #23 Steelers jersey, he even got a flick with James with the caption “BIG THINGS COMING SOON.” You have to admit if JuJu pulls this off, it’d be lit. More lit than a Lil Wayne lighter flick on his No Ceilings mixtape.

When you are consistently doing what you love, you will align yourself with endless opportunities.

Since entering the league, fans continue to hop on Smith-Schuster’s wave. The plays he’s been making off the field are the most groundbreaking aspect of his young career. We haven’t seen a superstar athlete perfect the use of social media this well.

Don’t get it twisted, JuJu Smith-Schuster will be the first to tell you he’s a video game junky. His toughest adjustment to the NFL was putting down the controller to get some sleep. During an interview with CBS Sports.

Smith-Schuster said:

“Being young and just up all night just having fun. Sleep has been the most challenging for me. I just like to be up, playing video games, playing social media, going to bed at 2 a.m. I’m still trying to balance that out.”

In January, JuJu Smith-Schuster made another dream come true. After growing up as a fan of FaZe Clan, JuJu moved into their $14 million mansion just to game. Wild right? It gets better. Since partnering with FaZe Clan, JuJu also launched his own merchandise.

JuJu has been making strides since entering the world of eSports. His “dead-eye” sniper skills would bring a tear to great war veteran Chris Kyle. He’s that good. The boys from UPROXX got to chop it with Smith-Schuster about his gaming.

JuJu said:

“I’ve been playing since I was a kid, since like World at War and then I’ve been growing into sniping, that’s like my thing.”

Steelers fans don’t worry. Gaming helps Smith-Schuster’s hand-eye coordination and on-field communication. He wants to be a Steeler for life. Protect your gem.

Smith-Schuster said:

“I think it helps out tremendously, just because when you’re gaming the communication you have to have when you’re playing a game against other teams, it’s like, ‘Yo, he’s South East, in that bunker, throw a grenade there,’ because that right there creates communication. Communication on the field helps a lot, too.”

Fortnite has been Smith-Schuster’s go to game as of late. Even if he’s not playing it online, best believe it’s going down in the streets.

As JuJu continues to be himself, he could transcend the world of eSports forever. His ability to appeal to fans as a human being rather than just an NFL player is uncanny.

Viewers who watch JuJuTV can see there is no ego when dealing with Smith-Schuster. He just happens to be a cool ass guy who has an affinity for gaming, football, making people smile, and having fun.

JuJu might be the trillest two-sport professional athlete of all time.