After weeks of hype and speculation, Jay-Z dropped his new album 4:44 last night exclusively on Tidal. 4:44 is the Brooklyn native’s first project in four years and… it’s a lot.
Backed by production from the legendary No I.D., Hov spits some grown man bars about everything from black-owned businesses, to the discontents of throwing money in a strip club, to his personal issues with his own marriage.
On 4:44, Hov spends a lot of time talking about spending your money responsibly and giving back to your own community, he also spills all the tea, dissing Kanye and Eric Benet on “Kill Jay Z.”
While it’s sad to see some of the greats feuding, especially two dudes who did so much great work together, someone had to say something about Kanye one of these days, and who better than the man Ye referred to as his big brother?
Jay-Z also speaks on his infidelity and the near deterioration of his marriage and for most people, that’s the biggest takeaway.
Obviously people were very focused on the drama of 4:44, and for good reasons, but it’s just dope to have Hov back. I’ll be the first to admit that I wasn’t sure what to expect from this album, Jay hasn’t put out the best music of his career lately.
4:44 feels like a return to form for Hov. We’re glad to have him back.
Of course, social media went into near meltdown mode over 4:44, we selected some of the highlights for you to sift through.
People are sick they don’t have Tidal
"Imma get a Tidal subscription and listen to Jay Z album legally"
My bank account: pic.twitter.com/HoYbdUryLm
— Legends (@LegendsofCH) June 30, 2017
Reading y'all Jay Z lyric tweets, tryna imagine how the songs sound, since I don't have tidal. pic.twitter.com/05yC7Dmac8
— DR€W (@yalljust_myfans) June 30, 2017
when you got no Tidal so you absorbing all the Jay Z album info through other people's tweets like pic.twitter.com/eRWqZazugH
— шоке ♌ (@GiftSama) June 30, 2017
The shots at Kanye, though!
When Kanye heard "Kill Jay Z" pic.twitter.com/U0KWVy1Fkx
— Spitta (@VuhSayCee) June 30, 2017
listening to kill jay z but hearing the kanye shots pic.twitter.com/NFSpsoECo6
— ya dijimos no (@hancxck) June 30, 2017
Hov really philosophizing out here
When Jay Z said "a loss ain't a loss it's a lesson, appreciate the pain it's a blessing" pic.twitter.com/VhrTH7IHUv
— X (@Sean_Hendrix1) June 30, 2017
The younger generations don’t even know
Trying to explain to him what new Jay-Z means pic.twitter.com/4TFL8wtpwp
— Vann R. Newkirk II (@fivefifths) June 30, 2017
Hov got the documentary bars on “The Story of O.J.”
Dead feel like Jay wrote the OJ song after watching OJ: Made in America
— Craig Bro Dude (@CraigSJ) June 30, 2017
But was this “male Lemonade“?
Ok, fellas now let's get in Roc nation pic.twitter.com/0YcywTvT1q
— ChampagnePetty (@__Dutch) June 29, 2017
Regardless, it’s a must-listen
Just got home n I'm big trashed but I gotta sit criss cross apple sauce n listen to this new jay z
— zaytoven ibrahimović (@paulycristo) June 30, 2017
Poor Eric Benet was just living his life and then…
Eric Benet was minding his business, probably chillin with a new jawn. "Let's check out this new Jay Z…" pic.twitter.com/0rysNUNCul
— Rap Dad (@_rapdad) June 30, 2017
Benet even responded, but Twitter was not letting him rock
Wife: "So you gone address what Jay said?"
Eric Benet: pic.twitter.com/yquL63CUJi
— X (@XLNB) June 30, 2017
A lot of people came for the tea…
me: "i'm not listening to 4:44 right now. i'll catch it later"
twitter: Jay Z just dissed the Kardashians
— chika (@oranicuhh) June 30, 2017
But there was so much more…
Jay z touched on a whole plethora of things on this album. All they heard was " jay z admitted he cheated on Beyonce" pic.twitter.com/9zSxpH7nms
— AGAME (@A_GAME4Q) June 30, 2017
Jay Z raps about black supremacy, black owned businesses, financial freedom for black people; and all y'all heard was how he cheated on B? pic.twitter.com/W8DY2jdnpM
— Nathi, Not Nomvula (@YibanathiJezile) June 30, 2017
GROWN MAN ISH!
Jay Z said … "you know what's more important than throwing money in the strip club? Credit" lmaooo this grown man rap talking rn
— Karim (@BrownAlexandre2) June 30, 2017
Me right now looking up stocks and investments I can afford after listening to the story of OJ by Jay z pic.twitter.com/BNtElU3olF
— n. (@Prechid) June 30, 2017
We don’t all need that though…
"Jay z trying to get us to grow up foh" – me returning to an empty house and ramen
— Desus Nice (@desusnice) June 30, 2017
No I.D. one of the GOATS
3rd time in 6 summers that a heavily No ID produced album is head and shoulders above everything else.
— Larry Beyince (@DragonflyJonez) June 30, 2017
We do too Ferg, we do too
I love Jay Z
— HOOD POPE (@ASAPferg) June 30, 2017