Growing up in the Clinton Hills section of Brooklyn, Jay Critch is an NYC rapper on the rise. He first started making music when he was 19, uploading his songs to SoundCloud and fast forward to just two years later, he’s one of the hottest artists in the game.
Blowing up just a year into getting into music, Jay’s success has been calculated. His song “Did It Again” finally allowed him to achieve his goal with over 800K views on YouTube and over 6 million plays on SoundCloud within the first week of being released.
His potential was seen by many and he was offered a deal with Rich Forever, Rich The Kid’s record label, upstarting his career. Rich The Kid liked the song so much he offered to record a remix of “Did It Again” featuring himself. They even shot the video for it.
This collaboration blew up across the internet with over 3 million views on YouTube and over 5 million plays on SoundCloud. This was only the beginning for Jay Critch.
His other collaboration with big-time artist PnB Rock allowed many to see his talent. Releasing “Okay Fine” with PnB in April of 2017 gained themselves another 1.4 million views on YouTube just making Jay Critch’s name even bigger.
Growing up as the middle child in Brooklyn can make it very difficult for a kid to rise up and be successful in any industry. But it’s also what separates him from most of the new rappers today.
Jay’s unique style, which appeals highly the streets of New York, has now spread across all over America and is something kids in different cities can relate to. Basing most of his songs on his experiences while growing up in NYC gives him a unique perspective.
During an interview with Genius, he gave insight on the lyrics of one of his hit songs: “Fashion.” He explains his lyrics:
“I get the bag (Ahh)
Like the north face”
Critch said because growing up “everybody that went to school in New York knows if you ain’t have the North Face your bag was no good.” Adding in details like this make his music so relatable for many.
His music is relatable to many. His lyrics are true and that is what makes his songs likable to all. Once again in his song “Fashion,” he talks about his life and the struggles he has gone through.
Had to flex up On these n—-s ‘Cause they doubtin’
I’ve been ballin’ on these n—-s so they foulin.”
He explained how “When you’re doing your thing, n—-s gonna try and shoot you down and gonna try to do what they can to stop your shit.” Working through the hate and the setbacks, Critch has dropped over 32 songs within the past year.
The story of all the haters trying to bring him down gave him the power to pull through and achieve success.
Perhaps he is trying to make his music give hope for others as well. Keep an eye out for more Jay Critch joints dropping from his SoundCloud.
He still hasn’t even released his first solo project yet, so you know he’s got a lot in store. The sky is the limit for the NYC rapper.