iSHi is in high demand as he looks to make a proper musical introduction
Swedish born, Indian, Kenyan, and Tanzanian producer and songwriter iSHi is always in high demand due to his knack for curating soundscapes that serve audiences with high-energy.
Amidst every beat release, iSHi makes it feel like you’re in a concert, without really being there. At the same time, iSHi bridges different genres with triumph-ridden sound loops. In turn, artists who’ve worked beside him create timeless records that positively influence the human race.
Through his music, iSHi aims to push others towards their dreams. Likewise, he wants listeners to follow their own path.
He’s also the creative genius behind smash hits such as Tinie Tempah’s “Written In The Stars,” the Professor Green and Emeli Sandé’s tune, “Read All About It,” alongside TMS, and “Game Over” with Giggs, Tinchy Stryder, Tinie Tempah, Devlin, Chip, Pro Green, and Example.
His first singles “Push it” with Pusha-T and “We Run” with French Montana, Wale, and Raekwon have surpassed 30,000,000 streams since its release. These two songs have also put iSHi’s alluring sound on full display, all while showing off his darker, hard-hitting approach to the production board.
iSHi – Push it ft. Pusha T
iSHi discovered his musical expertise on a whim. While attending school, he attended something called Music Studio. When he was there, iSHi started playing the drums.
Then, he started playing the piano. Later on, iSHi transitioned to music production, which he adds, came naturally. His sound is inspired by personal experiences, Marvel, science fiction movies, and stories.
The moody tonality gains inspo from the night time. He wants his musical style to feel anthemic. A song that iSHi enjoyed creating is his forthcoming one with Jay Critch and French The Kid.
“[Because of the pandemic], we had to Zoom and FaceTime to make the session and video shoot work,” he adds.
iSHi is a nickname that was created by his mother.
“[iSHi] It’s short for my full name Eshraque,” he adds. “All of my friends and family know me as Ishi, so it was natural for me to use it as my producer/artist moniker.
A proper introduction
His forthcoming album, The Introduction, is a reinstatement of who he is. Subsequently, The Introduction will also center on iSHi’s darker, moody, and commanding musical styling.
The project features past collaborators French Montana, Raekwon, Pusha-T, and Tinie Tempah, as well as Jay Critch and French The Kid, to name a few.
“I’ve had universal success as a producer for over a decade with two massive number ones from the UK, and I’ve worked with many established artists. Still, I felt that when I started my producer artist career, I didn’t fully present myself to the world,” he says about The Introduction’s concept.
“People that know the tune I did for Tinchy Stryder, Giggs, etc. in ‘Game Over’ and they will hear that the dark sound from my new releases is from that era.”
iSHi- Game Over
Surprisingly, “Game Over” was meant to be his first single as a producer, approximately ten years ago.
“I asked every rapper I worked with to lay down an 8 bar verse. The first artist on the record was Kano, Example, Tinie, Tinchy, etc.,” he continues.
When creating The Introduction, iSHi made sure to include dynamic hip-hop elements. He adds that he had to remove several tracks and music. But, he intends to use them for future projects.
“Your Season,” featuring vocals from rapper Kadeem King, is a song that channels the musical styling of golden hip-hop. But at the same token, it carries a plethora of cinematic arrangements.
Not to mention, iSHi keeps listeners hanging on to every switch-up. The deftness behind this stems from the out-of-body experience that iSHi induces when compiling multi-genre instruments with an aggressive bassline.
iSHi – Your Season Visual Film
Clocking in at four minutes and sixteen seconds, “Your Season” also pairs a sound bite with a passionate drum loop, a dark bass, war cries, sporadic hi-hats, and emotionally-driven chants. This track also happens to be iSHi’s choice for a theme song off of The Introduction.
“‘Your Season‘ has a very powerful message not only to me but to everyone,” iSHi explains. “It’s about power, and that now is your season, your season to fight, to win to be best at whatever you do as long as you never give up! It’s our time.”
Moving forward, expect iSHi to release more music as he’s working alongside different artists.
“One of them is the super talented Shenie Fogo,” he says. “It helps me stay creative by producing her R&B sound and testing other musical styles when doing my project.”